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ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

Groupon Surpasses 10 Million in North American Sales

Last Wednesday marked a major milestone for Groupon, the collective online buying powerhouse, as they celebrated their 10 millionth sale in North America. Groupon gained notoriety as a viral promo wunderkind due in part to its quirky editorial style and its sweet sales offerings in 100 cities across America, Europe and beyond. Launched in November 2008, Groupon prides itself on cluing its crowd into coupons for the best there is to do, see, eat, and buy, regardless of where they might be.

Published by Joe Gizzi at NMS Blog on August 30, 2010 in Word of Mouth Marketing, Engagement, Trends, Social Marketing

Upgrade YOUR Social Media Presence with NMS at Digital Capital Week, June 18!

New Media Strategies is proud to be a sponsor of Digital Capital Week, and we are also excited to be hosting a workshop as part of DC Week’s “Digital Garage” on Friday, June 18th, where some of our top talent will be facilitating a hands-on workshop helping attendees upgrade their social media presences. Here’s a sneak peek at what to expect:

Published by Nisha Chittal at NMS Blog on May 25, 2010 in New Media Strategies, Reputation Management, Social Media, Tech Tools, Trends

If You’re HAPPO and You Know It

There’s something indelibly beautiful to me about the relationship-building nature of people in the communications industry. Rarely have I encountered a passionate member of our community that hasn’t been willing to lend a hand and help a colleague out. And while our industry itself is based on a foundation of fostering mutually beneficial relationships, there are few places other than Twitter where you can witness this interaction firsthand.

Published by at NMS Blog on March 25, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Social Networks, Pop Culture, Trends, Social Good

Tweeting from the Tents: Fashionistas take to Twitter During New York Fashion Week

Anyone that knows me well knows that I have a (not-so) healthy obsession with designer Marc Jacobs. Bags, watches, shoes, match books, you name it, if there is an “MJ” on it, I probably want it, or already own it. So, you can imagine my surprise last Saturday when I got an email notification alerting me that “Robert Duffy is now following you on Twitter.” The President of Marc Jacobs is following me on Twitter?

Published by Veronica Crosetto at NMS Blog on February 12, 2010 in New Media Strategies, Social Media, Pop Culture, Trends, Twitter

Are You a Me-Former or An Informer? Does It Matter?

Two researchers at Rutgers University recently released a new study that found that 80% of those on Twitter are "me-formers." That is to say, they are Twitter users whose posts are updates about themselves, their thoughts, and their activities. The other 20% are classified as "informers" -- those who share information and links. The study found that informers tended to have larger networks and be more interactive.

Published by Nisha Chittal at NMS Blog on December 08, 2009 in NMS Corporate, New Media Strategies, Social Media, Trends, Twitter

The Future is Now: Social, Mobile, PayPal, UGC + Tagged Outing at Nats vs. Cubs

While we are certainly a biased sampling of hyper tech, tweet and device users, I do believe our experience of the game is one that is, in some ways, the future of how we as humans experience collective events like baseball games, concerts and rallies.

Published by at LeslieBradshaw.com on July 18, 2009 in New Media Strategies, NMS Public Affairs, Social Media, User Generated Content, Facebook, Tech Tools, Trends, Twitter, YouTube

The Day Michael Jackson – and Nearly the Internet – Died

Yesterday the world lost an icon in the passing of Michael Jackson. The whole world watched as news broke over various online resources, eventually proving that the King of Pop nearly took the Internet with him.

Published by Patrick Wixted at NMS Blog on June 26, 2009 in New Media Strategies, Social Media, Online Monitoring, Trends, Twitter, Wikipedia

6 Tips for Using Social Media in the Agriculture Industry

With tangible products being produced such as grapes and cars, vintners and automakers have a great opportunity to use social media to share their story. [...] With that said, I have outlined six applications that I think are particularly useful for the agriculture industry. Where appropriate, I also include my personal experiences in hopes to make it that much more real.

Published by at LeslieBradshaw.com on May 20, 2009 in Digital PR, NMS Public Affairs, Social Media, Trends, Twitter, YouTube

Nielsen’s Twitter Take Nearly Half Baked, Part 2

Nielsen posted an update to their controversial report and in the process raised more questions than they answered. The biggest problem is Nielsen's original claim that user retention is critical to long term growth. While retention does play a role in growth, it is not as important as Nielsen states. As can be seen in the chart below, a website with over 60% passer-by traffic can still reach 20 to 50 million US UMV's. If you would like to see the data set, please check it out here. All of the data points were taken from Quantcast.

Published by Jayar Donlan at NMS Blog on May 01, 2009 in Digital PR, New Media Strategies, Metrics, Trends, Social Marketing, Twitter

Nielsen’s Twitter Take Nearly Half Baked

Nielsen posted an article on Tuesday titled "Twitter Quitters Post Roadblock to Long-Term Growth" claiming that Twitter had a 40% user retention rate. As seen above, I enjoy catchy headlines that rhyme, but Nielsen fails to mention one very important factor when evaluating Twitter traffic: It's only able to measure return visits to Twitter.com, but a large percentage of people using Twitter are using applications to tweet.

Published by Jayar Donlan at NMS Blog on April 30, 2009 in Digital PR, Trends, Twitter

A Tale of Two Panels – What You Are Missing When Panels Start Tweeting Back at Their Audiences

But what about panelists tweeting back at audience members at the same time they’re answering questions – engaging both in person and online simultaneously? Does it add value, will we lose focus, or can we learn and have some fun at the same time?

Published by at NMS Blog on April 25, 2009 in New Media Strategies, NMS Public Affairs, Trends, Twitter

Call of Duty Brings the Fight Online

Recently, the gaming industry unlocked the social media landscape as a focus group. Infinity Ward, developers of last year’s smash hit Call of Duty 4; have set up their own Twitter handle and have begun to solicit ideas from gamers.

Published by David Fitzpatrick at NMS Blog on March 09, 2009 in NMS Entertainment, Social Media, Pop Culture, Trends, Twitter, Video Games

Last-Click Analytics and Social Media Measurement, or How Search Drinks our Milkshake

Early in my career, I heard a very senior executive make the statement “All online marketing is, at its heart, direct marketing” (he was, and is, in direct marketing). [...] I know that exec was wrong, and I hope I don’t have to wait another 7 years to prove it.

Published by Sam Huxley at NMS Blog on February 24, 2009 in New Media Strategies, Online Intelligence, Metrics, Online Advertising, Online Marketing, Trends

The Churn: A Non-Manifesto

The Internet creates new efficiencies which lower the cost of doing business and cut out middlemen of all kinds (even those who never thought of themselves as such) while letting new players into a given market. What does a society affected by these trends look like at the macro level?

Published by at NMS Blog on February 23, 2009 in NMS Public Affairs, Economy, Online Marketing, Trends

The Trailer Time Capsule: Rounders

So, does this Rounders trailer foretell a movie with such cultural cache? Not hardly, but you can only blame the film’s backers so much for underestimating the potential grab a card game possessed.

Published by Dan Williams at NMS Blog on February 09, 2009 in NMS Entertainment, Box Office Buzz Analysis, Movie Marketing, Trends, Trailers

When it Comes to Social Media, How Different are Hispanics?

Being aware of the cultural context of discussions serves as a catalyst and can enhance the impact of your messaging enormously; not knowing how to read it could be equally as devastating. Here are some general guidelines and differences between non Hispanics and Hispanics when it comes to social media...

Published by NMS Admin at NMS Blog on February 04, 2009 in NMS Latino, Social Media, Hispanics, Trends

Super Bowl Advertisers Score Big On Twitter, Blogs; Lack More Long Term Engagement and Branding

For my blog, Bloggasm, I enjoy splicing up data analysis across social media platforms. It’s interesting to see how information trends and how publishers convey that information. In this report, my team and I tackle the Super Bowl and turn up some very interesting findings...

Published by at NMS Blog on February 02, 2009 in Digital PR, New Media Strategies, NMS Public Affairs, User Generated Content, Movie Marketing, Pop Culture, Trends, Trailers

Social Marketing’s Value in a Meltdown

The recognition that delivery and response aren’t the be-all and end-all of marketing is the first step in saving the industry, and here’s hoping that it comes from our industry in not too long.

Published by Sam Huxley at NMS Blog on January 30, 2009 in New Media Strategies, Social Media, Online Advertising, Online Marketing, Social Networks, Trends, Social Marketing

Are You Ready to Party in the Latino Social Media Lounge?

Have you ever been at a party with Latinos before? Do you think they are loud? Well, get your ear plugs because in 2009 the Social Media party will be louder than ever.

Published by NMS Admin at NMS Blog on January 28, 2009 in NMS Latino, Social Media, Hispanics, Social Networks, Trends

Did You Receive a Buy-Out with Six Month’s Salary? Think of It as Start-Up Capital

We should all be so lucky. Right before a media company begins its mass exodus of layoffs, journalists sometimes find themselves in the eye of the storm, reading HR emails announcing buyouts for those willing to voluntarily jump ship early.

Published by at NMS Blog on January 20, 2009 in NMS Public Affairs, Blogger Outreach, Economy, Trends

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