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ARCHIVE: July 2010
BLOG POSTS FROM THE NMSOPHERE
How I Brought Back The Strasburger: Three Consumer Interaction Tales On Twitter
When I walked up to the counter of BGR: The Burger Joint and asked if I could get a Stasburger the cashier answered with a resounding, “Absolutely not!” He explained that the burger was a promotional item and was no longer on the menu. I was crushed, and took my sadness to Twitter. Meanwhile at NMS, our resident Nats fan Laura was wondering if she could still try the Strasburger and I had to report to her the unfortunate news that our dreams of a cheeseburger topped hot dogs and 14 pickles would never come true. Or so we thought until BGR found our twitter conversation and came to the rescue.
Published by
Patrick Pho at NMS Blog on July 14, 2010 in New Media Strategies, Social Media, Social Networks, Twitter, Viral Marketing, YouTube
New Media Strategies Hosts “Upgrade Your Social Media Presence” as part of DC Week - A Recap
Nearly 6,000 people participated in Washington, D.C.’s first Digital Capital Week - a 10-day festival showcasing technological innovation and social media best practices. During the conference, New Media Strategies employees led an intensive workshop called “Upgrade Your Social Media Presence With NMS,” sharing insight into how job seekers and professionals can be seen as thought-leaders online by enhancing their search result rankings, specifically on Google. Here's a re-cap.
Published by
Meg Roberts at NMS Blog on June 27, 2010 in New Media Strategies, Reputation Management, Social Networks, Social Good
Social Media & The World Cup
Four years ago, when the World Cup was just kicking off in Germany, Facebook was just two years old. YouTube was still in its infancy. And Twitter? Well, the word barely existed back then. So this year’s World Cup will be a landmark not only in a soccer sense, but in a social media sense as well. Today, the number of ways to follow the world’s biggest sporting event and connect with fellow fans is unparalleled.
Published by
Fenella Basilio at NMS Blog on June 10, 2010 in Social Media, Social Networks
If You’re HAPPO and You Know It
There’s something indelibly beautiful to me about the relationship-building nature of people in the communications industry. Rarely have I encountered a passionate member of our community that hasn’t been willing to lend a hand and help a colleague out. And while our industry itself is based on a foundation of fostering mutually beneficial relationships, there are few places other than Twitter where you can witness this interaction firsthand.
Published by at NMS Blog on March 25, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Social Networks, Pop Culture, Trends, Social Good
SXSW Panel: Why Gen Y Wants to Work With You, Not For You
This week I was lucky enough to participate in a panel at South by Southwest Interactive, the world's largest annual interactive media conference, discussing Generation Y (also known as millennials), our approaches to work, and our usage of technology and social media. Panelists included Ryan Paugh, Sydney Owen, Elysa Rice, and moderator Ben Smithee.
Published by
Nisha Chittal at NMS Blog on March 16, 2010 in New Media Strategies, Social Media, Engagement, Social Networks, Pop Culture, Twitter
Checking In With Hyper-Local Marketing on Foursquare
Don’t look now but your favorite restaurant may be stalking you. Or at least that’s certainly the feeling I got when I checked into a local DC movie theater on foursquare and saw an unusual asset on the top-right corner of the screen.
Published by
Jared Degnan at NMS Blog on February 22, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Facebook, Social Networks, Pop Culture, Social Marketing, Twitter
Real-Time Search: Brands Must Take Responsibility for Their Digital Presences
If you’ve conducted an Internet search recently, you might have noticed some changes in the results page. Search for “Obama” and you’ll see a new section in the middle of the page called “Latest Results” that list messages web users have shared on sites such as Twitter, MySpace, and Facebook. Now, more than ever before, organizations need to be aware of their digital presence to effectively manage reputations.
Published by
Meg Roberts at NMS Blog on December 17, 2009 in New Media Strategies, Online Intelligence, Reputation Management, Social Networks, Search Engine Reputation Management
Cultivating the 3121 Community
One of the greatest things about social media is that it not only accelerates real world connections, but it also adds a human and authentic layer to online activity. In that spirit, NMS is proud to be working on National Journal's 3121.
Published by at 3121 Blog on July 20, 2009 in Blogger Engagement, New Media Strategies, NMS Public Affairs, Social Networks
New Media Strategies Attends Blogs with Balls
New Media Strategies Entertainment practice member Kyle Scriven attended Blogs With Balls last weekend, a social sports blogger and new media gathering featuring speakers and panelists specifically focused on sports fans, writers, sites, teams, athletes and companies; and their ability to maximize new media outlets for promotion and advancement. Here's his recap of his experience.
Published by
Kyle Scriven at NMS Blog on June 16, 2009 in Blogger Engagement, NMS Entertainment, Social Media, Social Networks, Social Marketing
Twitter Makes the 2009 NFL Draft A Sports Holiday to Remember
The NFL Draft is one of the most important dates on every serious football fan’s radar. No event offers a better reward for staying on top of breaking news and in-depth analysis than the NFL Draft. However, this year’s NFL Draft was different. For the first time, the most important stories weren’t the ones written leading up to the draft – they were the ones during the draft. The emergence of Twitter gave sports fans a chance to make the draft interactive, and they pounced on the opportunity.
Published by
Renan Borelli at NMS Blog on April 28, 2009 in New Media Strategies, Social Media, Social Networks, Pop Culture, Twitter
ThinkB4YouSpeak Launches Social Media Campaign
Join me the NMS team as we help GLSEN to promote ThinkB4YouSpeak.com and let the online world know that it's not OK to say "That's so gay."
Published by
Mike Vallebuona at NMS Blog on April 27, 2009 in NMS Corporate, Digital PR, New Media Strategies, Online Advertising, Online Marketing, Policy, Political Marketing, Social Networks, Twitter
Network vs. Cable TV and the Developing Social Media Storyline
There’s definitely still “must-see” TV on the big networks...But I still believe the riskiest, most interesting television remains the providence of the cable channels. They often rival production values of more established network series. Furthermore, with the advent of streaming video, cable properties are more accessible to the general public than ever.
Published by at NMS Blog on April 16, 2009 in Engagement, Online Marketing, Social Networks, Pop Culture, Social Marketing
Ovechkin Learns Twitter
Alexander Ovechkin might be the best hockey player in the world, but learning to use Twitter was a challenge for the face of the Washington Capitals.
Published by at NMS Blog on February 05, 2009 in NMS Public Affairs, Online Marketing, Social Networks, Political Reputation Management, Tech Tools, Twitter
Social Marketing’s Value in a Meltdown
The recognition that delivery and response aren’t the be-all and end-all of marketing is the first step in saving the industry, and here’s hoping that it comes from our industry in not too long.
Published by
Sam Huxley at NMS Blog on January 30, 2009 in New Media Strategies, Social Media, Online Advertising, Online Marketing, Social Networks, Trends, Social Marketing
Are You Ready to Party in the Latino Social Media Lounge?
Have you ever been at a party with Latinos before? Do you think they are loud? Well, get your ear plugs because in 2009 the Social Media party will be louder than ever.
Published by
NMS Admin at NMS Blog on January 28, 2009 in NMS Latino, Social Media, Hispanics, Social Networks, Trends
Little Networks All Grows Up!
Published by
Sam Huxley at NMS Blog on August 02, 2007 in Social Networks
A Social Bookmarking Primer
Published by
Sam Huxley at NMS Blog on April 05, 2006 in Social Media, Social Networks, Tech Tools
Slogging through the news: Do you want Man, or Machine? (Or both?)
Published by
Sam Huxley at NMS Blog on March 14, 2006 in Social Media, Social Networks, Tech Tools
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
NMS hosts BlogHer President Joy Des Jardis in our Speaker Series.
