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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

Facebook Places: Where Are People Checking In?

Frequent travelers – especially business travelers – are among the most active early users of Facebook Places. This became apparent when two colleagues checked in to the Chicago O'Hare International Airport yesterday. They were not alone; 1,790 others have checked in there as well in the five days since Facebook Places was released, making this one of the more popular Places to date.

Published by Jeff Taylor at NMS Blog on August 24, 2010 in Social Media, Facebook

This Week in Social Media: Facebook Places Edition

This week, Facebook launched its much awaited geosocial feature, Facebook Places, and many have been abuzz about the new feature and its implications for consumers and marketers. NMS has been excitedly watching the developments and playing around with the new feature on our phones and checking in all over DC, including at the NMS offices. This week, we've got a roundup of perspectives on the new Facebook Places and what it means for Facebook users, businesses, and marketers.

Published by Jeff Taylor and Nisha Chittal at NMS Blog on August 20, 2010 in Social Media, Facebook, Social Marketing

How I Used Social Media To Find a Job - And You Can, Too

In my most recent job hunt, everything had become different. There wasn’t a single time where I mailed or faxed my resume to a company. But there were multiple tweets, an online CV, LinkedIn, emails and more that added up to a strategy I had employed to find not just any job, but a job I loved. I did my research, found the companies and industries I liked, and developed a rhythm. I used social media to help land my current job -- and here's my advice for how other jobseekers can you use social media to their advantage.

Published by Hilary Riedemann at NMS Blog on August 19, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

Why Endearment is the New Engagement

JetBlue was able to survive their recent PR crisis because they used social to become a brand people love. Now, as Facebook’s “Like” button becomes ubiqitous, marketers must look beyond just engagement tactics and find ways to truly endear their brands and causes to consumers.

Published by Jared Degnan at NMS Blog on August 18, 2010 in NMS Corporate, Reputation Management, Social Media, Crisis Management

Why Isn’t Social Media Taught In Schools?

Few professors are doing anything to integrate social media tools in the classroom. Facebook, Twitter and Flickr are not just ways for students to fill the hour break between Physics and British Literature; they are important tools that are essential in nearly every industry. Politicians and businesses—big and small—are using Twitter to keep their followers informed of their speaking engagement or latest promotional gifts. Writers link to publications and production teams hype up their films. So why is it that social media is everywhere except the classroom?

Published by at NMS Blog on August 05, 2010 in NMS Public Affairs, Social Media

This Week in Social Media: July 23, 2010

What we're reading in digital news this week: Facebook is growing like crazy, expanding, adding new features, and trying to optimize social search. In the meantime, Foursquare is exploring search engine partnerships that could change the way we view and use location-based checkin data.

Published by Nisha Chittal at NMS Blog on July 23, 2010 in Social Media

This Week in Social Media: July 16, 2010

Here's our roundup of what we're reading this week: Facebook Mobile growing rapidly, Twitter experiments with new revenue streams, Foursquare extending its reach and features, and an in-depth look at how Old Spice won the internet and captivated the social media community.

Published by Nisha Chittal at NMS Blog on July 16, 2010 in Social Media

How I Brought Back The Strasburger: Three Consumer Interaction Tales On Twitter

When I walked up to the counter of BGR: The Burger Joint and asked if I could get a Stasburger the cashier answered with a resounding, “Absolutely not!” He explained that the burger was a promotional item and was no longer on the menu. I was crushed, and took my sadness to Twitter. Meanwhile at NMS, our resident Nats fan Laura was wondering if she could still try the Strasburger and I had to report to her the unfortunate news that our dreams of a cheeseburger topped hot dogs and 14 pickles would never come true. Or so we thought until BGR found our twitter conversation and came to the rescue.

Published by Patrick Pho at NMS Blog on July 14, 2010 in New Media Strategies, Social Media, Social Networks, Twitter, Viral Marketing, YouTube

Social Media Spotlight: World Wrestling Entertainment Understands Their Audience, Embraces YouTube

Love it or hate it, whether the wrestling is fake or real, the WWE has taken a steel chair to the status quo and demonstrated that it truly understands how their audience engages online -- by taking the lead in putting complete content on the world’s largest video-sharing site. The WWE knows that in social media, the best way to keep their fans hooked on their product is to give them as much of it as possible even if it means giving complete episodes away on YouTube. For free.

Published by Renan Borelli at NMS Blog on June 24, 2010 in Social Media, Sports, YouTube

Social Media Scores at World Cup

A mere 12 days ago, we took a look at social media’s potential impact on the World Cup – and it didn’t take very long to see its effects. A week or so into the tournament, it’s already apparent that the world wide web has gone soccer crazy, as the opening round of games has already been dubbed the biggest web event in history, surpassing that of Obama’s election win in 2008, and far exceeding any viewing/web usage during 2006 World Cup in Germany.

Published by Fenella Basilio at NMS Blog on June 22, 2010 in NMS Entertainment, New Media Strategies, Social Media, Engagement, Pop Culture, Sports

Videogames and Social Media at E3 2010

The largest annual videogame conference in the Western Hemisphere, E3 (Electronic Entertainment Expo) was held this past week at the Los Angeles Convention Center. While E3 has grown and morphed since the first one in 1995, it continues to be a hugely exciting event, where game publishers show their upcoming product both on the floor and behind closed doors. Our own Mark Netter has attended this event for years and reviews here how social media has effected E3.

Published by Mark Netter at NMS Blog on June 21, 2010 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter, Video Games

This Week in Social Media: June 18

This week in social media: Starbucks tries and fails with Foursquare, YouTube and Facebook launch new features, marketers try to figure out how much a Facebook fan is worth, and a new site launches covering social media and the automotive industry.

Published by Nisha Chittal at NMS Blog on June 18, 2010 in Social Media

Social Media & The World Cup

Four years ago, when the World Cup was just kicking off in Germany, Facebook was just two years old. YouTube was still in its infancy. And Twitter? Well, the word barely existed back then. So this year’s World Cup will be a landmark not only in a soccer sense, but in a social media sense as well. Today, the number of ways to follow the world’s biggest sporting event and connect with fellow fans is unparalleled.

Published by Fenella Basilio at NMS Blog on June 10, 2010 in Social Media, Social Networks

Saving the Gulf of Mexico with Helium, String and a Digital Camera

On top of the online reporting system for damage from the BP spill that popped up earlier, here's more crowdsourcing from the Gulf of Mexico: a group called Grassroots Mapping is helping folks on the coast map the extent and at least some of the effects of the oil slick. The tools? A digital camera, a big kite or a helium balloon, and a really, really long piece of string.

Published by Colin Delany at NMS Blog on June 07, 2010 in Issue Advocacy, New Media Strategies, Online Intelligence, NMS Public Affairs, Social Media, Viral Video

This Week in Social Media: May 28

Starting today, NMS is introducing a new regular feature to the NMSosphere blog: a roundup of social media stories that NMS staffers are reading and finding interesting every week. Check back every Friday for a roundup of important news and fun links in the week in digital and social media. This week we're reading about Facebook privacy, BP's Twitter and PR disasters, LinkedIn and Twitter, and the difference between blogs and traditional media.

Published by Nisha Chittal at NMS Blog on May 28, 2010 in Social Media

NMSosphere Blog Now Using the New Facebook “Like” Button!

This week, we’re excited to announce that NMS.com is now actively using some of the new Social Plugins launched by Facebook last month at the F8 Developers Conference. From now on, at the bottom of every NMS blog post (and soon, every page on the NMS website) you’ll see a little “Like” button from Facebook, allowing you to Like the post and share it back on your profile with your friends.

Published by Nisha Chittal at NMS Blog on May 26, 2010 in Social Media, Facebook

Upgrade YOUR Social Media Presence with NMS at Digital Capital Week, June 18!

New Media Strategies is proud to be a sponsor of Digital Capital Week, and we are also excited to be hosting a workshop as part of DC Week’s “Digital Garage” on Friday, June 18th, where some of our top talent will be facilitating a hands-on workshop helping attendees upgrade their social media presences. Here’s a sneak peek at what to expect:

Published by Nisha Chittal at NMS Blog on May 25, 2010 in New Media Strategies, Reputation Management, Social Media, Tech Tools, Trends

“Crowdsourcing” Re-Imagined For The NBA Playoffs

How the tweets Of Sports Guy And Celtics fan Bill Simmons may have opened new social media doors for sports fan organization.

Published by Hal Speisman at NMS Blog on May 19, 2010 in NMS Entertainment, New Media Strategies, Social Media, Twitter

I Don’t Know Where Social Media Will Be In Ten Years (But It Doesn’t Matter)

I recently wrote about my first networking event last week. At that event a gentleman asked me about what I did and told him about my work and my life as a blogger. He nodded attentively and then asked what’s going to happen after the big social media craze goes away. In my mind I couldn’t help but think, “SOCIAL MEDIA IS NOT A FAD!”

Published by Patrick Pho at NMS Blog on May 06, 2010 in New Media Strategies, Social Media

An Analysis of New Jersey @GovChristie on Twitter

New Jersey Governor Chris Christie is taking his message to the Twitterverse and has been engaging critics of his budget cuts from his Twitter account, @GovChristie. That is a good strategy, but, doing some effective supporter outreach through Twitter could beneficial as well. Matt DeLuca rates @GovChristie's current efforts and offers up some tips for the Governor.

Published by Matt DeLuca at NMS Blog on April 28, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

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