Question of the day: Who is Sarah Killen?

Want instant fame on Twitter? Well Sarah Killen (@lovelybutton) didn’t set out with that goal but that’s what she’s getting now that Conan O’Brien has decided to follow her on Twitter. This makes her the first and only follower for the now out of work TV show host.

Published by Meghan Sager at NMS Blog on March 05, 2010 in New Media Strategies, Social Media, Twitter

Going BIG By Going Small: Our New Home

Our second decade of operations has started off with a pretty big bang.  At NMS, we've had a slew of new business wins including being named the Social Media Agency of Record for Chrysler and all of their brands while also onboarding a ton of new talent and continuing to grow Our Team of rockstars. While we value the past ten years and have built a culture rich with traditions, we thought it would be fitting to begin a new year and our second decade with a bit of a fresh take and something equally as new.  So, we're moving...urls that is.

Published by Pete Snyder at NMS Blog on February 23, 2010 in New Media Strategies, Social Media

Tweeting from the Tents: Fashionistas take to Twitter During New York Fashion Week

Anyone that knows me well knows that I have a (not-so) healthy obsession with designer Marc Jacobs.  Bags, watches, shoes, match books, you name it, if there is an “MJ” on it, I probably want it, or already own it.  So, you can imagine my surprise last Saturday when I got an email notification alerting me that “Robert Duffy is now following you on Twitter.”  The President of Marc Jacobs is following me on Twitter?

Published by Veronica Crosetto at NMS Blog on February 12, 2010 in New Media Strategies, Social Media, Pop Culture, Trends, Twitter

What the Sunday Morning Shows Need Is A New Media Makeover

A debate has been raging online about the Sunday morning political talk shows, one of the venerated old institutions in American political discourse.

Published by Nisha Chittal at NMS Blog on January 14, 2010 in New Media Strategies, Social Media, Political Influence, Political Marketing

Savvy Savings When Cyber Shopping

Since the beginning of September I've been asked on four separate occasions if I'm receiving more opt-in e-mail spam than usual.

Of course, like the rest of my peers, I am. In the past, we would have received all of these discounts via the postal service or clipped them from back of the newspaper.  But now savings are staring us right in the face when we check our e-mail, so isn't it worth our time to start taking these companies up on their offers?

Published by Meghan Sager at NMS Blog on December 15, 2009 in NMS Corporate, New Media Strategies, Social Media, Pop Culture, Twitter

New Media Strategies Speaker Series - Jory Des Jardins

Today we have live UStream video of our ongoing New Media Strategies Speaker Series. Our speaker at 1:30 p.m. ET is Jory Des Jardins,Co-Founder and President of Strategic Alliances, BlogHer Inc.

Published by at NMS Blog on November 10, 2009 in New Media Strategies, Social Media, Social Good

Twitter: Who Brings the Funny?

Making people laugh is hard enough, but making people laugh in 140 characters or less is extremely difficult.  When I first joined Twitter, I decided early on that the comedic approach was not for me, and that I’d leave that to the professionals.  So, what have the professionals been tweeting? 

Published by Hillary Jackson at NMS Blog on October 09, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter

(206) Days of Social Marketing

Approximately 206 days ago, I saw the teaser trailer for (500) Days of Summer.  As a long time fan of the film’s stars Joseph Gordon-Levitt and Zooey Deschanel, I was immediately intrigued, and after reading favorable reviews following the films Sundance premiere, I was a bit disappointed to learn that the initial limit release was still months away, July 17 to be exact. So how did (500) Days of Summer, a breakup dramedy, keep my attention for over six months?

Published by Emily Kaiser at NMS Blog on August 18, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

Chuck Rocks San Diego COMIC-CON, Unveils Fan-Centric Social Media Hub

Every July, a convention takes place in San Diego that defines and celebrates what it means to be a fan.  In its earliest stages, the event focused solely on comics and animation.  But, as the years passed and its popularity grew, so did its scope.  In the last five years, COMIC-CON has emerged as a mainstream platform for movie studios/television networks to launch new projects and to recognize the fans that have made their existing properties a success.

Published by Moira Curran at NMS Blog on July 30, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture

Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls. 

Published by Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture