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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

Groupon Surpasses 10 Million in North American Sales

Last Wednesday marked a major milestone for Groupon, the collective online buying powerhouse, as they celebrated their 10 millionth sale in North America. Groupon gained notoriety as a viral promo wunderkind due in part to its quirky editorial style and its sweet sales offerings in 100 cities across America, Europe and beyond. Launched in November 2008, Groupon prides itself on cluing its crowd into coupons for the best there is to do, see, eat, and buy, regardless of where they might be.

Published by Joe Gizzi at NMS Blog on August 30, 2010 in Word of Mouth Marketing, Engagement, Trends, Social Marketing

This Week in Social Media: Facebook Places Edition

This week, Facebook launched its much awaited geosocial feature, Facebook Places, and many have been abuzz about the new feature and its implications for consumers and marketers. NMS has been excitedly watching the developments and playing around with the new feature on our phones and checking in all over DC, including at the NMS offices. This week, we've got a roundup of perspectives on the new Facebook Places and what it means for Facebook users, businesses, and marketers.

Published by Jeff Taylor and Nisha Chittal at NMS Blog on August 20, 2010 in Social Media, Facebook, Social Marketing

#Transparency #Trust

I was psyched to see @jrick (social media consultant Jonathan Rick) @message the NMSosphere earlier this week and praise our practice of publishing and making both transparent and public all of our employees tweets (both personal and professional) on our NMS Twitter Directory.

Originally inspired by the Zappos Twitter site, we are proud to be the first social media agency — in the spirit of transparency – to not only have "team tweets" aggregated under one roof and spotlighting our thoughts, client projects and industry links, but also have great sorting features based on name, username, followers and listed (we even have a special page for our pics, too).

Published by Pete Snyder at NMS Blog on March 26, 2010 in New Media Strategies, Word of Mouth Marketing, Blogger Outreach, Online Marketing, Social Marketing

At SXSW, Last Year’s Next Big Thing Was This Year’s Actual Big Thing

For better or worse, the just-concluded SXSW Interactive festival in Austin, Texas carries the weight of massive geek expectations. The big reason has to do with Twitter: it was at SXSWi in 2007 that the now-ubiquitous messaging service first gained wide exposure. The buzz from Austin traveled far and wide throughout the blogosphere and, up in Washington, I was inspired to join Twitter three years ago yesterday. The rest is history. Each subsequent year, the question buzzing around the Austin Convention Center has been the same: "What's the new Twitter? What's the new big thing?"

Published by at NMS Blog on March 17, 2010 in New Media Strategies, Social Media, Engagement, Online Marketing, Social Marketing, Twitter

Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

Published by Dan Williams and Mclean Donovan and Jayar Donlan and Maggie Pitts at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

Should companies let their employees blog? We think so.

Should companies let their employees blog? Employee blogging has been a hot topic in the blogosphere, most recently when market research firm Forrester announced its controversial decision to not allow their employees to blog outside of the Forrester site. So, we thought it would be a good time to hear from NMS Founder & CEO Pete Snyder about NMS’s thoughts on employee blogging.

Published by Nisha Chittal at NMS Blog on February 26, 2010 in New Media Strategies, Blogger Outreach, Engagement, Social Good, Social Marketing

Checking In With Hyper-Local Marketing on Foursquare

Don’t look now but your favorite restaurant may be stalking you. Or at least that’s certainly the feeling I got when I checked into a local DC movie theater on foursquare and saw an unusual asset on the top-right corner of the screen.

Published by Jared Degnan at NMS Blog on February 22, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Facebook, Social Networks, Pop Culture, Social Marketing, Twitter

CPG’s Love/Hate Relationship With Social Media

In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands - otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it's no wonder some CPG marketers are apt to describe their relationship with their product's social media strategy as "complicated."

Published by Jared Degnan at NMS Blog on January 06, 2010 in Brand Protection, NMS Corporate, New Media Strategies, Social Media, Word of Mouth Marketing, Social Marketing

Blogs with Balls 2.0 at Blogworld New Media Expo

I’m excited to be embarking on a trip today to Blogs with Balls 2.0, a leading-edge conference on the intersection of sports and new media, as part of Blog World and New Media Expo in Las Vegas. This event gathers some of the top sports bloggers, sports media personalities and figures from across the nation to share and learn perspectives on the issues surrounding social media and sports.

Published by Patrick Wixted at NMS Blog on October 14, 2009 in NMS Entertainment, New Media Strategies, Social Media, Social Marketing

New Media Strategies Attends Blogs with Balls

New Media Strategies Entertainment practice member Kyle Scriven attended Blogs With Balls last weekend, a social sports blogger and new media gathering featuring speakers and panelists specifically focused on sports fans, writers, sites, teams, athletes and companies; and their ability to maximize new media outlets for promotion and advancement. Here's his recap of his experience.

Published by Kyle Scriven at NMS Blog on June 16, 2009 in Blogger Engagement, NMS Entertainment, Social Media, Social Networks, Social Marketing

Through Mobile Interaction, Innovative Kogi BBQ Has Built More Than A Virtual Following

What happens when you cross Korean barbecue, Mexican food and tweeting? Aside from me in food heaven, you’d get the Kogi BBQ truck: a tasty marriage of Korean barbecue meat packaged in soft tortilla shells, served from a taco truck and dubbed by Newsweek as “America’s First Viral Eatery.”

Published by Fenella Basilio at NMS Blog on May 14, 2009 in NMS Entertainment, Engagement, Social Marketing, Twitter

Nielsen’s Twitter Take Nearly Half Baked, Part 2

Nielsen posted an update to their controversial report and in the process raised more questions than they answered. The biggest problem is Nielsen's original claim that user retention is critical to long term growth. While retention does play a role in growth, it is not as important as Nielsen states. As can be seen in the chart below, a website with over 60% passer-by traffic can still reach 20 to 50 million US UMV's. If you would like to see the data set, please check it out here. All of the data points were taken from Quantcast.

Published by Jayar Donlan at NMS Blog on May 01, 2009 in Digital PR, New Media Strategies, Metrics, Trends, Social Marketing, Twitter

Network vs. Cable TV and the Developing Social Media Storyline

There’s definitely still “must-see” TV on the big networks...But I still believe the riskiest, most interesting television remains the providence of the cable channels. They often rival production values of more established network series. Furthermore, with the advent of streaming video, cable properties are more accessible to the general public than ever.

Published by at NMS Blog on April 16, 2009 in Engagement, Online Marketing, Social Networks, Pop Culture, Social Marketing

What Growing up in a Large Family Taught Me about Communicating in the Digital PR World

Communicating effectively with others, building strong and lasting relationships, and working hard to earn the trust and respect of those I work with are all a part of my job in Digital PR. But, those skills weren’t learned in a lecture hall, read in a book, or completely crafted during training sessions -- they all started at the dinner table... a very large dinner table.

Published by at NMS Blog on March 13, 2009 in Digital PR, Blogger Outreach, Online Marketing, Social Marketing

Celebrating 10 Years: Looking Back, Pioneering Forward

There is so much more to do, so much more we can accomplish and I couldn't ask for a better team of innovators, experts and pioneers to help lead the way as New Media Strategies begins our next decade.

Published by Pete Snyder at NMS Blog on February 01, 2009 in Blogger Engagement, New Media Strategies, Social Media, Online Monitoring, Social Marketing

Social Marketing’s Value in a Meltdown

The recognition that delivery and response aren’t the be-all and end-all of marketing is the first step in saving the industry, and here’s hoping that it comes from our industry in not too long.

Published by Sam Huxley at NMS Blog on January 30, 2009 in New Media Strategies, Social Media, Online Advertising, Online Marketing, Social Networks, Trends, Social Marketing

Why Women Are the Target Market, Not Just the Niche Market

According to a Pew Internet survey, 74% of adult women use the internet. This is helpful when deciding what products to sell online, but also indicates that the social nature of the online space not only compliments a woman’s natural talents, but will work to empower female consumers in a new way.

Published by at Women's Rights- Change.org on January 28, 2009 in NMS Corporate, Social Marketing, Women