Reputation Management | Category Search | Blog

NMS Blog - What we're talking about.

Click here for all categories in our blogosphere

Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

BLOG POSTS FROM THE NMSOPHERE

Real-Time Search: Brands Must Take Responsibility for Their Digital Presences

If you’ve conducted an Internet search recently, you might have noticed some changes in the results page. Search for “Obama” and you’ll see a new section in the middle of the page called “Latest Results” that list messages web users have shared on sites such as Twitter, MySpace, and Facebook. Now, more than ever before, organizations need to be aware of their digital presence to effectively manage reputations.

Published by Meg Roberts at NMS Blog on December 17, 2009 in New Media Strategies, Online Intelligence, Reputation Management, Social Networks, Search Engine Reputation Management

From Anonymity to Translucency: Where We’ve Been to Where We’re Going

When we think about the digital web today, we often think about how we have (re)connected with our real friends on Facebook or learn more about our coworkers' experience through their LinkedIn profiles. For most people who were on the web in the 90s, or are coming online for the first time here in 2009, the sense of realness, of authenticity is more true than it has ever been.

Published by at LeslieBradshaw.com on September 25, 2009 in New Media Strategies, NMS Public Affairs, Reputation Management, Social Media, Engagement

Words and Deeds: Wikipedia and the Virginia Governor’s Race

As Virginia turns to the general election, the articles about Democratic candiate Creigh Deeds and Republican Bob McDonnell will be both important resources as well as the locus of battles to establish narratives about each candidate. Indeed, both articles are the top non-official sites listed in Google searches for each candidate’s name. Which one is better?

Published by William Beutler at NMS Blog on June 16, 2009 in NMS Public Affairs, Reputation Management, Political Marketing, Political Reputation Management, Search Engine Reputation Management, Wikipedia

How to Avoid the Elephant Stampede (And Other Crisis Communications Tips)

You can’t wait until you see a herd of elephants charging at you before you decide how to react. By keeping your ear to the ground and listening carefully to the movements in your environment, you’ll be in control when the stampede hits and you won’t get run over.

Published by NMS Admin at Care2's Frog Loop on April 16, 2009 in Brand Protection, NMS Corporate, New Media Strategies, Reputation Management, Crisis Management

Transparency, Customer Relations and Social Media’s True Value

Transparency has long been rule #1 with social media. Fortunately, most companies now seem to understand its importance. However, the emphasis on transparency may have caused many to loose sight of the larger value of social media.

Published by Preston Davenport at NMS Blog on February 20, 2009 in New Media Strategies, Reputation Management, Social Media

The Papa Johns/Lebron James “Crybaby” Story

Regular readers of So Good know that this story helped put So Good on the map.

Published by Jon Eick at So Good Blog on January 08, 2009 in Brand Protection, NMS Public Affairs, Reputation Management, Word of Mouth Marketing, Controversies, Crisis Management, Pop Culture

3M’s Post It Note Car: How Not to Do Viral Marketing

In the summer of 2008, the 3M Corporation attempted a social media marketing campaign to promote use of its Post-It Notes product – the campaign gained attention for all the wrong reasons.

Published by NMS Admin at All About Content on September 03, 2008 in Brand Protection, Reputation Management, Word of Mouth Marketing, Online Monitoring

The Reward and Risk of “Passionistas”

A new report from Yahoo! and MediaVest describes the behavior of a group of consumers called "Passionistas." With only the press release to go on, I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting. I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting:

Published by Sam Huxley at New Media Sense on October 01, 2007 in Reputation Management, Social Media, Word of Mouth Marketing, Online Monitoring