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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

How I Used Social Media To Find a Job - And You Can, Too

In my most recent job hunt, everything had become different. There wasn’t a single time where I mailed or faxed my resume to a company. But there were multiple tweets, an online CV, LinkedIn, emails and more that added up to a strategy I had employed to find not just any job, but a job I loved. I did my research, found the companies and industries I liked, and developed a rhythm. I used social media to help land my current job -- and here's my advice for how other jobseekers can you use social media to their advantage.

Published by Hilary Riedemann at NMS Blog on August 19, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

Why Endearment is the New Engagement

JetBlue was able to survive their recent PR crisis because they used social to become a brand people love. Now, as Facebook’s “Like” button becomes ubiqitous, marketers must look beyond just engagement tactics and find ways to truly endear their brands and causes to consumers.

Published by Jared Degnan at NMS Blog on August 18, 2010 in NMS Corporate, Reputation Management, Social Media, Crisis Management

New Media Strategies Hosts “Upgrade Your Social Media Presence” as part of DC Week - A Recap

Nearly 6,000 people participated in Washington, D.C.’s first Digital Capital Week - a 10-day festival showcasing technological innovation and social media best practices. During the conference, New Media Strategies employees led an intensive workshop called “Upgrade Your Social Media Presence With NMS,” sharing insight into how job seekers and professionals can be seen as thought-leaders online by enhancing their search result rankings, specifically on Google. Here's a re-cap.

Published by Meg Roberts at NMS Blog on June 27, 2010 in New Media Strategies, Reputation Management, Social Networks, Social Good

Upgrade YOUR Social Media Presence with NMS at Digital Capital Week, June 18!

New Media Strategies is proud to be a sponsor of Digital Capital Week, and we are also excited to be hosting a workshop as part of DC Week’s “Digital Garage” on Friday, June 18th, where some of our top talent will be facilitating a hands-on workshop helping attendees upgrade their social media presences. Here’s a sneak peek at what to expect:

Published by Nisha Chittal at NMS Blog on May 25, 2010 in New Media Strategies, Reputation Management, Social Media, Tech Tools, Trends

An Analysis of New Jersey @GovChristie on Twitter

New Jersey Governor Chris Christie is taking his message to the Twitterverse and has been engaging critics of his budget cuts from his Twitter account, @GovChristie. That is a good strategy, but, doing some effective supporter outreach through Twitter could beneficial as well. Matt DeLuca rates @GovChristie's current efforts and offers up some tips for the Governor.

Published by Matt DeLuca at NMS Blog on April 28, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

Real-Time Search: Brands Must Take Responsibility for Their Digital Presences

If you’ve conducted an Internet search recently, you might have noticed some changes in the results page. Search for “Obama” and you’ll see a new section in the middle of the page called “Latest Results” that list messages web users have shared on sites such as Twitter, MySpace, and Facebook. Now, more than ever before, organizations need to be aware of their digital presence to effectively manage reputations.

Published by Meg Roberts at NMS Blog on December 17, 2009 in New Media Strategies, Online Intelligence, Reputation Management, Social Networks, Search Engine Reputation Management

From Anonymity to Translucency: Where We’ve Been to Where We’re Going

When we think about the digital web today, we often think about how we have (re)connected with our real friends on Facebook or learn more about our coworkers' experience through their LinkedIn profiles. For most people who were on the web in the 90s, or are coming online for the first time here in 2009, the sense of realness, of authenticity is more true than it has ever been.

Published by NMS Admin at LeslieBradshaw.com on September 25, 2009 in New Media Strategies, NMS Public Affairs, Reputation Management, Social Media, Engagement

Words and Deeds: Wikipedia and the Virginia Governor’s Race

As Virginia turns to the general election, the articles about Democratic candiate Creigh Deeds and Republican Bob McDonnell will be both important resources as well as the locus of battles to establish narratives about each candidate. Indeed, both articles are the top non-official sites listed in Google searches for each candidate’s name. Which one is better?

Published by at NMS Blog on June 16, 2009 in NMS Public Affairs, Reputation Management, Political Marketing, Political Reputation Management, Search Engine Reputation Management, Wikipedia

How to Avoid the Elephant Stampede (And Other Crisis Communications Tips)

You can’t wait until you see a herd of elephants charging at you before you decide how to react. By keeping your ear to the ground and listening carefully to the movements in your environment, you’ll be in control when the stampede hits and you won’t get run over.

Published by NMS Admin at Care2's Frog Loop on April 16, 2009 in Brand Protection, NMS Corporate, New Media Strategies, Reputation Management, Crisis Management

Transparency, Customer Relations and Social Media’s True Value

Transparency has long been rule #1 with social media. Fortunately, most companies now seem to understand its importance. However, the emphasis on transparency may have caused many to loose sight of the larger value of social media.

Published by Preston Davenport at NMS Blog on February 20, 2009 in New Media Strategies, Reputation Management, Social Media

The Papa Johns/Lebron James “Crybaby” Story

Regular readers of So Good know that this story helped put So Good on the map.

Published by at So Good Blog on January 08, 2009 in Brand Protection, NMS Public Affairs, Reputation Management, Word of Mouth Marketing, Controversies, Crisis Management, Pop Culture

3M’s Post It Note Car: How Not to Do Viral Marketing

In the summer of 2008, the 3M Corporation attempted a social media marketing campaign to promote use of its Post-It Notes product – the campaign gained attention for all the wrong reasons.

Published by NMS Admin at All About Content on September 03, 2008 in Brand Protection, Reputation Management, Word of Mouth Marketing, Online Monitoring

The Reward and Risk of “Passionistas”

A new report from Yahoo! and MediaVest describes the behavior of a group of consumers called "Passionistas." With only the press release to go on, I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting. I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting:

Published by Sam Huxley at New Media Sense on October 01, 2007 in Reputation Management, Social Media, Word of Mouth Marketing, Online Monitoring