Why Social Media Is Pioneering The Future of Music

Each year, more and more social media services are emerging that help make discovering and listening to music more social.  First it was peer-to-peer services like Napster, then it was streaming internet radio, and now it’s about social music.   As our appetite for discovery grows, so will our thirst for innovation in social media and music.  

Published by Travis Bernard at NMS Blog on August 27, 2010 in NMS Entertainment, Online Marketing, Pop Culture

Videogames and Social Media at E3 2010

The largest annual videogame conference in the Western Hemisphere, E3 (Electronic Entertainment Expo) was held this past week at the Los Angeles Convention Center.  While E3 has grown and morphed since the first one in 1995, it continues to be a hugely exciting event, where game publishers show their upcoming product both on the floor and behind closed doors. Our own Mark Netter has attended this event for years and reviews here how social media has effected E3.

Published by Mark Netter at NMS Blog on June 21, 2010 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter, Video Games

SXSW Panel: Why Gen Y Wants to Work With You, Not For You

This week I was lucky enough to participate in a panel at South by Southwest Interactive, the world's largest annual interactive media conference, discussing Generation Y (also known as millennials), our approaches to work, and our usage of technology and social media. Panelists included Ryan Paugh, Sydney Owen, Elysa Rice, and moderator Ben Smithee. 

Published by Nisha Chittal at NMS Blog on March 16, 2010 in New Media Strategies, Social Media, Engagement, Social Networks, Pop Culture, Twitter

Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

Published by Dan Williams and Mclean Donovan and Jayar Donlan and Maggie Pitts at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

Checking In With Hyper-Local Marketing on Foursquare

Don’t look now but your favorite restaurant may be stalking you.  Or at least that’s certainly the feeling I got when I checked into a local DC movie theater on foursquare and saw an unusual asset on the top-right corner of the screen.

Published by Jared Degnan at NMS Blog on February 22, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Facebook, Social Networks, Pop Culture, Social Marketing, Twitter

What’s All the Buzz About? Why, Google Buzz!

I would like to thank whoever decided to launch Buzz in the middle of the snowpocalypse of 2010. Great decision or greatest decison ever? You be the judge! By Aminatou Sow

Published by Aminatou Sow at NMS Blog on February 11, 2010 in New Media Strategies, Social Media, Pop Culture, Social Good

Savvy Savings When Cyber Shopping

Since the beginning of September I've been asked on four separate occasions if I'm receiving more opt-in e-mail spam than usual.

Of course, like the rest of my peers, I am. In the past, we would have received all of these discounts via the postal service or clipped them from back of the newspaper.  But now savings are staring us right in the face when we check our e-mail, so isn't it worth our time to start taking these companies up on their offers?

Published by Meghan Sager at NMS Blog on December 15, 2009 in NMS Corporate, New Media Strategies, Social Media, Pop Culture, Twitter

Twitter: Who Brings the Funny?

Making people laugh is hard enough, but making people laugh in 140 characters or less is extremely difficult.  When I first joined Twitter, I decided early on that the comedic approach was not for me, and that I’d leave that to the professionals.  So, what have the professionals been tweeting? 

Published by Hillary Jackson at NMS Blog on October 09, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter

A Day in the Life…of a different DC Intern

Interns. We. Are. Everywhere. We’re slowly taking over DC. Actually, if we work hard enough and do our jobs right, we eventually will…just without that dreaded “Intern” title. Apparently we’re pretty easy to spot too. Don’t get me wrong, I am an Intern through and through, but I like to think I’m living a different sort of Intern life.

Published by at NMS Blog on August 06, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls. 

Published by Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture