Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

Published by Dan Williams and Mclean Donovan and Jayar Donlan and Maggie Pitts at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

Checking In With Hyper-Local Marketing on Foursquare

Don’t look now but your favorite restaurant may be stalking you.  Or at least that’s certainly the feeling I got when I checked into a local DC movie theater on foursquare and saw an unusual asset on the top-right corner of the screen.

Published by Jared Degnan at NMS Blog on February 22, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Facebook, Social Networks, Pop Culture, Social Marketing, Twitter

What’s All the Buzz About? Why, Google Buzz!

I would like to thank whoever decided to launch Buzz in the middle of the snowpocalypse of 2010. Great decision or greatest decison ever? You be the judge! By Aminatou Sow

Published by Aminatou Sow at NMS Blog on February 11, 2010 in New Media Strategies, Social Media, Pop Culture, Social Good

Savvy Savings When Cyber Shopping

Since the beginning of September I've been asked on four separate occasions if I'm receiving more opt-in e-mail spam than usual.

Of course, like the rest of my peers, I am. In the past, we would have received all of these discounts via the postal service or clipped them from back of the newspaper.  But now savings are staring us right in the face when we check our e-mail, so isn't it worth our time to start taking these companies up on their offers?

Published by Meghan Sager at NMS Blog on December 15, 2009 in NMS Corporate, New Media Strategies, Social Media, Pop Culture, Twitter

Twitter: Who Brings the Funny?

Making people laugh is hard enough, but making people laugh in 140 characters or less is extremely difficult.  When I first joined Twitter, I decided early on that the comedic approach was not for me, and that I’d leave that to the professionals.  So, what have the professionals been tweeting? 

Published by Hillary Jackson at NMS Blog on October 09, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter

A Day in the Life…of a different DC Intern

Interns. We. Are. Everywhere. We’re slowly taking over DC. Actually, if we work hard enough and do our jobs right, we eventually will…just without that dreaded “Intern” title. Apparently we’re pretty easy to spot too. Don’t get me wrong, I am an Intern through and through, but I like to think I’m living a different sort of Intern life.

Published by Intern Corner at NMS Blog on August 06, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls. 

Published by Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture

The Internet Interpreters: What is RickRolling?

Ever been Rick Rolled? NMS begins a semi-regular feature in which an NMSer explains the history and logic behind various web sensations.

Published by Hillary Jackson at NMS Blog on May 01, 2009 in NMS Entertainment, Viral Video, Pop Culture, YouTube

Network vs. Cable TV and the Developing Social Media Storyline

There’s definitely still “must-see” TV on the big networks...But I still believe the riskiest, most interesting television remains the providence of the cable channels. They often rival production values of more established network series. Furthermore, with the advent of streaming video, cable properties are more accessible to the general public than ever.

Published by Lacy Baugher at NMS Blog on April 16, 2009 in Engagement, Online Marketing, Social Networks, Pop Culture, Social Marketing

Turning Off the ‘Light’: The End of an Era is an Opportunity to Pioneer Change (Again)

Guiding Light has always been a leader in terms of setting the pace for change within the soap industry and due to its network cancellation, GL executives have been given a unique opportunity to do so once more.  I’d love to see GL become a pioneer again and “light” the way to the next level of soap programming.

Published by Lacy Baugher at NMS Blog on April 08, 2009 in NMS Entertainment, Social Media, Pop Culture, Women