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ARCHIVE: April 2010
BLOG POSTS FROM THE NMSOPHERE
Architecture of a Successful Political Message — In A Digital Age?
For those at the Politics Online Conference this afternoon, there's one session you shouldn’t miss — Pete Snyder, my boss at New Media Strategies and a veteran of more than ten years in the social media space, will hold the closing keynote conversation with Republican advertising guru Mark McKinnon, moderated by GW prof Dennis Johnson.
Published by
Colin Delany at NMS Blog on April 20, 2010 in Issue Advocacy, New Media Strategies, NMS Public Affairs, Candidates, Elections, Political Influence, Political Marketing, Political Reputation Management
Words and Deeds: Wikipedia and the Virginia Governor’s Race
As Virginia turns to the general election, the articles about Democratic candiate Creigh Deeds and Republican Bob McDonnell will be both important resources as well as the locus of battles to establish narratives about each candidate. Indeed, both articles are the top non-official sites listed in Google searches for each candidate’s name. Which one is better?
Published by at NMS Blog on June 16, 2009 in NMS Public Affairs, Reputation Management, Political Marketing, Political Reputation Management, Search Engine Reputation Management, Wikipedia
The Curious Case of Ryan Coonerty
There was an interesting story from the San Jose Mercury News yesterday about Ryan Coonerty, a moderately controversial mayor of Santa Cruz, California who has a much-contested Wikipedia article: "Young, highly educated and very popular with voters, or a politician who plies his trade by cashing in on resentment toward the homeless in Santa Cruz. If you get your information online, your view of Councilman Ryan Coonerty may depend on who last edited his Wikipedia page."
Published by at The Wikipedian on March 05, 2009 in NMS Public Affairs, Candidates, Crisis Management, Elections, Political Reputation Management
Communicate More, Not Less
When faced with a crisis, especially in the political world, gut instinct can tell those in the firing line to hunker down and shut up. But if you genuinely think you've got an explanation or exonerating details to offer and you're getting hammered by the media (or are about to be), consider a large-scale drive to communicate.
Published by at NMS Blog on February 06, 2009 in NMS Public Affairs, Blogger Outreach, Candidates, Crisis Management, Elections, Political Reputation Management
Ovechkin Learns Twitter
Alexander Ovechkin might be the best hockey player in the world, but learning to use Twitter was a challenge for the face of the Washington Capitals.
Published by at NMS Blog on February 05, 2009 in NMS Public Affairs, Online Marketing, Social Networks, Political Reputation Management, Tech Tools, Twitter
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
NMS hosts BlogHer President Joy Des Jardis in our Speaker Series.
