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BLOG POSTS FROM THE NMSOPHERE
The Day Michael Jackson – and Nearly the Internet – Died
Yesterday the world lost an icon in the passing of Michael Jackson. The whole world watched as news broke over various online resources, eventually proving that the King of Pop nearly took the Internet with him.
Published by
Patrick Wixted at NMS Blog on June 26, 2009 in New Media Strategies, Social Media, Online Monitoring, Trends, Twitter, Wikipedia
Celebrating 10 Years: Looking Back, Pioneering Forward
There is so much more to do, so much more we can accomplish and I couldn't ask for a better team of innovators, experts and pioneers to help lead the way as New Media Strategies begins our next decade.
Published by
Pete Snyder at NMS Blog on February 01, 2009 in Blogger Engagement, New Media Strategies, Social Media, Online Monitoring, Social Marketing
3M’s Post It Note Car: How Not to Do Viral Marketing
In the summer of 2008, the 3M Corporation attempted a social media marketing campaign to promote use of its Post-It Notes product – the campaign gained attention for all the wrong reasons.
Published by
NMS Admin at All About Content on September 03, 2008 in Brand Protection, Reputation Management, Word of Mouth Marketing, Online Monitoring
The Reward and Risk of “Passionistas”
A new report from Yahoo! and MediaVest describes the behavior of a group of consumers called "Passionistas." With only the press release to go on, I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting. I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting:
Published by
Sam Huxley at New Media Sense on October 01, 2007 in Reputation Management, Social Media, Word of Mouth Marketing, Online Monitoring
Product Placement Buzz Report
Published by
Sam Huxley at NMS Blog on December 22, 2006 in NMS Entertainment, Online Monitoring, Trends
PS3 vs Wii USA Today Launch Article
Published by
Sam Huxley at NMS Blog on November 28, 2006 in NMS Entertainment, Word of Mouth Marketing, Online Monitoring, Trends
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
NMS hosts BlogHer President Joy Des Jardis in our Speaker Series.
