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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

Why Social Media Is Pioneering The Future of Music

Each year, more and more social media services are emerging that help make discovering and listening to music more social. First it was peer-to-peer services like Napster, then it was streaming internet radio, and now it’s about social music. As our appetite for discovery grows, so will our thirst for innovation in social media and music.

Published by Travis Bernard at NMS Blog on August 27, 2010 in NMS Entertainment, Online Marketing, Pop Culture

#Transparency #Trust

I was psyched to see @jrick (social media consultant Jonathan Rick) @message the NMSosphere earlier this week and praise our practice of publishing and making both transparent and public all of our employees tweets (both personal and professional) on our NMS Twitter Directory.

Originally inspired by the Zappos Twitter site, we are proud to be the first social media agency — in the spirit of transparency – to not only have "team tweets" aggregated under one roof and spotlighting our thoughts, client projects and industry links, but also have great sorting features based on name, username, followers and listed (we even have a special page for our pics, too).

Published by Pete Snyder at NMS Blog on March 26, 2010 in New Media Strategies, Word of Mouth Marketing, Blogger Outreach, Online Marketing, Social Marketing

At SXSW, Last Year’s Next Big Thing Was This Year’s Actual Big Thing

For better or worse, the just-concluded SXSW Interactive festival in Austin, Texas carries the weight of massive geek expectations. The big reason has to do with Twitter: it was at SXSWi in 2007 that the now-ubiquitous messaging service first gained wide exposure. The buzz from Austin traveled far and wide throughout the blogosphere and, up in Washington, I was inspired to join Twitter three years ago yesterday. The rest is history. Each subsequent year, the question buzzing around the Austin Convention Center has been the same: "What's the new Twitter? What's the new big thing?"

Published by at NMS Blog on March 17, 2010 in New Media Strategies, Social Media, Engagement, Online Marketing, Social Marketing, Twitter

Will You Accept This Rose?

An open letter to Jake Pavelka, the newest Bachelor, about his final rose decision and the online activity surrounding it.

Published by Meghan Sager at NMS Blog on March 02, 2010 in New Media Strategies, Social Media, Online Marketing, Pop Culture

Working When You’re Not at Work

Just about a year ago I moved to the Washington D.C. area to work at a boutique PR firm. Obviously, a great network of communications professionals exists in the city and I decided to join Washington Women in Public Relations (WWPR) so I could meet more people. I was hell bent on finding my way in this industry and in this city, and I knew I had to branch out beyond my 9-6 job to do so.

Published by Meghan Sager at NMS Blog on October 06, 2009 in Online Marketing, Viral Marketing, Women

ThinkB4YouSpeak Launches Social Media Campaign

Join me the NMS team as we help GLSEN to promote ThinkB4YouSpeak.com and let the online world know that it's not OK to say "That's so gay."

Published by Mike Vallebuona at NMS Blog on April 27, 2009 in NMS Corporate, Digital PR, New Media Strategies, Online Advertising, Online Marketing, Policy, Political Marketing, Social Networks, Twitter

Blogging Your Way to the Bank

Instead of focusing on building up enough traffic to post ads that clutter the page, compromise the site’s aesthetic and bring in enough money to cover Friday night’s bar tab, bloggers should rather use their site as one big advertisement for themselves.

Published by at NMS Blog on April 16, 2009 in NMS Public Affairs, Blogger Outreach, Online Advertising, Online Marketing

Network vs. Cable TV and the Developing Social Media Storyline

There’s definitely still “must-see” TV on the big networks...But I still believe the riskiest, most interesting television remains the providence of the cable channels. They often rival production values of more established network series. Furthermore, with the advent of streaming video, cable properties are more accessible to the general public than ever.

Published by at NMS Blog on April 16, 2009 in Engagement, Online Marketing, Social Networks, Pop Culture, Social Marketing

What Growing up in a Large Family Taught Me about Communicating in the Digital PR World

Communicating effectively with others, building strong and lasting relationships, and working hard to earn the trust and respect of those I work with are all a part of my job in Digital PR. But, those skills weren’t learned in a lecture hall, read in a book, or completely crafted during training sessions -- they all started at the dinner table... a very large dinner table.

Published by at NMS Blog on March 13, 2009 in Digital PR, Blogger Outreach, Online Marketing, Social Marketing

Ten Reasons Why Twitter is Not Like Second Life

Greg Verdino, who has done, and is doing, a lot of great work, recently posted "Ten reasons why Twitter is like Second Life." While I agree that the hype is at similar levels, I think there are key reasons Twitter will succeed, and they more than outweigh Greg's concerns.

Published by Sam Huxley at NMS Blog on March 12, 2009 in Brand Protection, Digital PR, Online Marketing, Twitter

Advertising on Message Boards: How to Maximize Your Time and Money

For advertisers on Message Boards to maximize their investment they should become active participants in the community – just like any other member. After all, would you rather buy a car from your best friend or a complete stranger?

Published by at NMS Blog on March 12, 2009 in NMS Corporate, Online Advertising, Online Marketing

Last-Click Analytics and Social Media Measurement, or How Search Drinks our Milkshake

Early in my career, I heard a very senior executive make the statement “All online marketing is, at its heart, direct marketing” (he was, and is, in direct marketing). [...] I know that exec was wrong, and I hope I don’t have to wait another 7 years to prove it.

Published by Sam Huxley at NMS Blog on February 24, 2009 in New Media Strategies, Online Intelligence, Metrics, Online Advertising, Online Marketing, Trends

My Take - Project Oscars: Designer Challenge

On Oscar night, have you seen your favorite stars on the red carpet and been puzzled by their fashion choices? Well, now your vote can count toward Oscar winners…sort of. Here's my take on the Project Oscars: Designer Challenge and a look at it through a social media lense.

Published by Emily Kaiser at NMS Blog on February 24, 2009 in NMS Entertainment, Social Media, Facebook, Online Marketing, Pop Culture, Twitter

The Churn: A Non-Manifesto

The Internet creates new efficiencies which lower the cost of doing business and cut out middlemen of all kinds (even those who never thought of themselves as such) while letting new players into a given market. What does a society affected by these trends look like at the macro level?

Published by at NMS Blog on February 23, 2009 in NMS Public Affairs, Economy, Online Marketing, Trends

Ovechkin Learns Twitter

Alexander Ovechkin might be the best hockey player in the world, but learning to use Twitter was a challenge for the face of the Washington Capitals.

Published by at NMS Blog on February 05, 2009 in NMS Public Affairs, Online Marketing, Social Networks, Political Reputation Management, Tech Tools, Twitter

Social Marketing’s Value in a Meltdown

The recognition that delivery and response aren’t the be-all and end-all of marketing is the first step in saving the industry, and here’s hoping that it comes from our industry in not too long.

Published by Sam Huxley at NMS Blog on January 30, 2009 in New Media Strategies, Social Media, Online Advertising, Online Marketing, Social Networks, Trends, Social Marketing