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ARCHIVE: June 2010
BLOG POSTS FROM THE NMSOPHERE
Saving the Gulf of Mexico with Helium, String and a Digital Camera
On top of the online reporting system for damage from the BP spill that popped up earlier, here's more crowdsourcing from the Gulf of Mexico: a group called Grassroots Mapping is helping folks on the coast map the extent and at least some of the effects of the oil slick. The tools? A digital camera, a big kite or a helium balloon, and a really, really long piece of string.
Published by
Colin Delany at NMS Blog on June 07, 2010 in Issue Advocacy, New Media Strategies, Online Intelligence, NMS Public Affairs, Social Media, Viral Video
Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take
This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.
Published by
Dan Williams and
Mclean Donovan and
Jayar Donlan and
Maggie Pitts at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter
Real-Time Search: Brands Must Take Responsibility for Their Digital Presences
If you’ve conducted an Internet search recently, you might have noticed some changes in the results page. Search for “Obama” and you’ll see a new section in the middle of the page called “Latest Results” that list messages web users have shared on sites such as Twitter, MySpace, and Facebook. Now, more than ever before, organizations need to be aware of their digital presence to effectively manage reputations.
Published by
Meg Roberts at NMS Blog on December 17, 2009 in New Media Strategies, Online Intelligence, Reputation Management, Social Networks, Search Engine Reputation Management
Last-Click Analytics and Social Media Measurement, or How Search Drinks our Milkshake
Early in my career, I heard a very senior executive make the statement “All online marketing is, at its heart, direct marketing” (he was, and is, in direct marketing). [...] I know that exec was wrong, and I hope I don’t have to wait another 7 years to prove it.
Published by
Sam Huxley at NMS Blog on February 24, 2009 in New Media Strategies, Online Intelligence, Metrics, Online Advertising, Online Marketing, Trends
Sinking Your Teeth Into Twilight Online Fan Communities
Before I begin this highly insightful and intelligent blog post on the deeper ramifications of social media and the power of an active online fan base, I need to disclose something: besides working on the film series here for NMS, I unabashedly and absolutely love all things Twilight.
Published by
Maggie Pitts at NMS Blog on February 17, 2009 in NMS Entertainment, Online Intelligence, Social Media, Movie Marketing, Pop Culture
I Have Obsessive Reality TV Disorder on Monday Night
Our fast food fanatic, celebrity absorbed society surely doesn’t have a shortage of addictions to choose from. On the end table right beside the Diet Dr. Pepper, People magazine and cheese puffs is the remote control, ready to be massaged with an eager viewers delight!
Published by at NMS Blog on February 05, 2009 in NMS Entertainment, Online Intelligence, Social Media, Viral Video, Pop Culture
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
NMS hosts BlogHer President Joy Des Jardis in our Speaker Series.
