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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

How I Used Social Media To Find a Job - And You Can, Too

In my most recent job hunt, everything had become different. There wasn’t a single time where I mailed or faxed my resume to a company. But there were multiple tweets, an online CV, LinkedIn, emails and more that added up to a strategy I had employed to find not just any job, but a job I loved. I did my research, found the companies and industries I liked, and developed a rhythm. I used social media to help land my current job -- and here's my advice for how other jobseekers can you use social media to their advantage.

Published by Hilary Riedemann at NMS Blog on August 19, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

Geo-Social Street Wars: Using Geosocial In Political Campaigns

Now that geosocial tools like Foursquare and Gowalla are gaining more traction and greater acceptance by businesses big and small, it’s time to start thinking about applications for geosocial tools in the 2010 and 2012 election cycles.

Published by Matt DeLuca at NMS Blog on August 12, 2010 in New Media Strategies, NMS Public Affairs, Geosocial

Why Isn’t Social Media Taught In Schools?

Few professors are doing anything to integrate social media tools in the classroom. Facebook, Twitter and Flickr are not just ways for students to fill the hour break between Physics and British Literature; they are important tools that are essential in nearly every industry. Politicians and businesses—big and small—are using Twitter to keep their followers informed of their speaking engagement or latest promotional gifts. Writers link to publications and production teams hype up their films. So why is it that social media is everywhere except the classroom?

Published by at NMS Blog on August 05, 2010 in NMS Public Affairs, Social Media

Saving the Gulf of Mexico with Helium, String and a Digital Camera

On top of the online reporting system for damage from the BP spill that popped up earlier, here's more crowdsourcing from the Gulf of Mexico: a group called Grassroots Mapping is helping folks on the coast map the extent and at least some of the effects of the oil slick. The tools? A digital camera, a big kite or a helium balloon, and a really, really long piece of string.

Published by Colin Delany at NMS Blog on June 07, 2010 in Issue Advocacy, New Media Strategies, Online Intelligence, NMS Public Affairs, Social Media, Viral Video

An Analysis of New Jersey @GovChristie on Twitter

New Jersey Governor Chris Christie is taking his message to the Twitterverse and has been engaging critics of his budget cuts from his Twitter account, @GovChristie. That is a good strategy, but, doing some effective supporter outreach through Twitter could beneficial as well. Matt DeLuca rates @GovChristie's current efforts and offers up some tips for the Governor.

Published by Matt DeLuca at NMS Blog on April 28, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

Architecture of a Successful Political Message — In A Digital Age?

For those at the Politics Online Conference this afternoon, there's one session you shouldn’t miss — Pete Snyder, my boss at New Media Strategies and a veteran of more than ten years in the social media space, will hold the closing keynote conversation with Republican advertising guru Mark McKinnon, moderated by GW prof Dennis Johnson.

Published by Colin Delany at NMS Blog on April 20, 2010 in Issue Advocacy, New Media Strategies, NMS Public Affairs, Candidates, Elections, Political Influence, Political Marketing, Political Reputation Management

Can Twitter Help Raise Awareness for Gaza?

Today marks the one-year anniversary of the 22-day Israeli military raid on Gaza. Gaza, one of the two Palestinian territories currently under Israeli occupation.

Published by Nisha Chittal at Politicoholic on December 27, 2009 in Issue Advocacy, New Media Strategies, NMS Public Affairs, Twitter

Supporters of Gay Marriage Failed to Get Out the Vote

Long thought of as a “liberal” state by national political observers, Maine, whose voters on Tuesday voted down gay marriage, proved that cultural conservatism is — at least on this issue — alive and well in the Northeast.

Published by at Politico on November 05, 2009 in NMS Public Affairs, Elections

If Deeds Loses, It’ll Be Because He Forgot the New Independents

When Karl Rove set out to get George W. Bush reelected in 2004, he targeted the Expedition-driving, megachurch-attending, Panera-eating, McMansion-living voters in places like Loudoun County, Va. Bush won Loudoun with 56 percent on his way to a comfortable victory statewide.

Published by at Politico on November 03, 2009 in New Media Strategies, NMS Public Affairs, Elections

From Anonymity to Translucency: Where We’ve Been to Where We’re Going

When we think about the digital web today, we often think about how we have (re)connected with our real friends on Facebook or learn more about our coworkers' experience through their LinkedIn profiles. For most people who were on the web in the 90s, or are coming online for the first time here in 2009, the sense of realness, of authenticity is more true than it has ever been.

Published by NMS Admin at LeslieBradshaw.com on September 25, 2009 in New Media Strategies, NMS Public Affairs, Reputation Management, Social Media, Engagement

Politicians Herald Bloggers at Netroots Nation 2009

Just over a week ago (August 13 - 16), nearly 2,000 progressive bloggers, activists, and organizers gathered in Pittsburgh, Pennsylvania for 4 days. And I was there.

Published by Nisha Chittal at NMS Blog on August 25, 2009 in Blogger Engagement, NMS Corporate, Issue Advocacy, New Media Strategies, NMS Public Affairs, Political Influence

TechCrunch and the New New Journalism

Two recent declarations from TechCrunch signal a new, more honest -- and better? -- direction for journalism standards.

Published by at NMS Blog on August 10, 2009 in NMS Public Affairs, Controversies, Journalism

Home Wifi Networks Next For Digital Door-Knocking?

Political activists living in dense areas should use the name of their home Wi-Fi networks to reach out to neighbors about political candidates. It's free, its doesn't disturb neighbors, and it has the potential to reach hundreds of voters.

Published by at NMS Blog on August 05, 2009 in NMS Public Affairs, Candidates, Elections

3121: First Day Buzz Round-up

We're happy to announce that the 3121 blog had a great launch--and our friends in the technology and political communities noticed. We'd like to say thanks to them and highlight some of their observations for you.

Published by at 3121 Blog on July 21, 2009 in Blogger Engagement, New Media Strategies, NMS Public Affairs, Social Media, Word of Mouth Marketing

Cultivating the 3121 Community

One of the greatest things about social media is that it not only accelerates real world connections, but it also adds a human and authentic layer to online activity. In that spirit, NMS is proud to be working on National Journal's 3121.

Published by at 3121 Blog on July 20, 2009 in Blogger Engagement, New Media Strategies, NMS Public Affairs, Social Networks

The Future is Now: Social, Mobile, PayPal, UGC + Tagged Outing at Nats vs. Cubs

While we are certainly a biased sampling of hyper tech, tweet and device users, I do believe our experience of the game is one that is, in some ways, the future of how we as humans experience collective events like baseball games, concerts and rallies.

Published by at LeslieBradshaw.com on July 18, 2009 in New Media Strategies, NMS Public Affairs, Social Media, User Generated Content, Facebook, Tech Tools, Trends, Twitter, YouTube

Words and Deeds: Wikipedia and the Virginia Governor’s Race

As Virginia turns to the general election, the articles about Democratic candiate Creigh Deeds and Republican Bob McDonnell will be both important resources as well as the locus of battles to establish narratives about each candidate. Indeed, both articles are the top non-official sites listed in Google searches for each candidate’s name. Which one is better?

Published by at NMS Blog on June 16, 2009 in NMS Public Affairs, Reputation Management, Political Marketing, Political Reputation Management, Search Engine Reputation Management, Wikipedia

6 Tips for Using Social Media in the Agriculture Industry

With tangible products being produced such as grapes and cars, vintners and automakers have a great opportunity to use social media to share their story. [...] With that said, I have outlined six applications that I think are particularly useful for the agriculture industry. Where appropriate, I also include my personal experiences in hopes to make it that much more real.

Published by at LeslieBradshaw.com on May 20, 2009 in Digital PR, NMS Public Affairs, Social Media, Trends, Twitter, YouTube

A Jarre-ing Experience

Wikipedia was in the news for another hoax last week when a college undergraduate student posted erroneous information about deceased French composer Maurice Jarre as an experiment to see if mainstream media publications would pick it up in their obituaries.

Published by at NMS Blog on May 11, 2009 in NMS Public Affairs, Wikipedia

A Tale of Two Panels – What You Are Missing When Panels Start Tweeting Back at Their Audiences

But what about panelists tweeting back at audience members at the same time they’re answering questions – engaging both in person and online simultaneously? Does it add value, will we lose focus, or can we learn and have some fun at the same time?

Published by at NMS Blog on April 25, 2009 in New Media Strategies, NMS Public Affairs, Trends, Twitter

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