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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: March 2010

BLOG POSTS FROM THE NMSOPHERE

Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

Published by Dan Williams and Mclean Donovan and Jayar Donlan and Maggie Pitts at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

Welcome, TwitCritics

Twitter can be powerful - that we know - but as a film fan, how does one make sense of it? TwitCritics is a new site that aims to help us do this by measuring the pulse surrounding new film releases and in doing that, also illustrates the viewing preferences and tendencies of the Twitterverse.

Published by Sonja Olson at NMS Blog on November 11, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture, Twitter

Blogs with Balls 2.0 at Blogworld New Media Expo

I’m excited to be embarking on a trip today to Blogs with Balls 2.0, a leading-edge conference on the intersection of sports and new media, as part of Blog World and New Media Expo in Las Vegas. This event gathers some of the top sports bloggers, sports media personalities and figures from across the nation to share and learn perspectives on the issues surrounding social media and sports.

Published by Patrick Wixted at NMS Blog on October 14, 2009 in NMS Entertainment, New Media Strategies, Social Media, Social Marketing

Twitter: Who Brings the Funny?

Making people laugh is hard enough, but making people laugh in 140 characters or less is extremely difficult. When I first joined Twitter, I decided early on that the comedic approach was not for me, and that I’d leave that to the professionals. So, what have the professionals been tweeting?

Published by Hillary Jackson at NMS Blog on October 09, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter

(206) Days of Social Marketing

Approximately 206 days ago, I saw the teaser trailer for (500) Days of Summer. As a long time fan of the film’s stars Joseph Gordon-Levitt and Zooey Deschanel, I was immediately intrigued, and after reading favorable reviews following the films Sundance premiere, I was a bit disappointed to learn that the initial limit release was still months away, July 17 to be exact. So how did (500) Days of Summer, a breakup dramedy, keep my attention for over six months?

Published by Emily Kaiser at NMS Blog on August 18, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

A Day in the Life…of a different DC Intern

Interns. We. Are. Everywhere. We’re slowly taking over DC. Actually, if we work hard enough and do our jobs right, we eventually will…just without that dreaded “Intern” title. Apparently we’re pretty easy to spot too. Don’t get me wrong, I am an Intern through and through, but I like to think I’m living a different sort of Intern life.

Published by Intern Corner at NMS Blog on August 06, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

Chuck Rocks San Diego COMIC-CON, Unveils Fan-Centric Social Media Hub

Every July, a convention takes place in San Diego that defines and celebrates what it means to be a fan. In its earliest stages, the event focused solely on comics and animation. But, as the years passed and its popularity grew, so did its scope. In the last five years, COMIC-CON has emerged as a mainstream platform for movie studios/television networks to launch new projects and to recognize the fans that have made their existing properties a success.

Published by Moira Curran at NMS Blog on July 30, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture

Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls.

Published by Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture

As The Hangover Tears Up The Box Office, Studios Should Rethink The Blockbuster Model

Over the past few weeks, I have been infatuated with surveying my friends’ and online peers’ reactions to The Hangover – always hoping to hear effusive praise. The film is already a financial winner – with over $150 million dollars at the box office in less than a month – but I want to see its bottom dollar soar. It is the rare movie that not only tickles me, but also perfectly represents my philosophy about the way the industry should trend, to the point that I feel personally invested in its success.

Published by Dan Williams at NMS Blog on June 24, 2009 in NMS Entertainment

New Media Strategies Attends Blogs with Balls

New Media Strategies Entertainment practice member Kyle Scriven attended Blogs With Balls last weekend, a social sports blogger and new media gathering featuring speakers and panelists specifically focused on sports fans, writers, sites, teams, athletes and companies; and their ability to maximize new media outlets for promotion and advancement. Here's his recap of his experience.

Published by Kyle Scriven at NMS Blog on June 16, 2009 in Blogger Engagement, NMS Entertainment, Social Media, Social Networks, Social Marketing

Trailer Time Capsule: Clueless

Starting in February of 2009, rumors began to swirl on the web that a sequel to Clueless was in the works, generated by a promising statement made by Alicia Silverstone. As a child of the 90’s, I couldn’t be more thrilled about this news, and in my excitement, I decided it was time for another viewing of the original Clueless trailer.

Published by Mclean Donovan at NMS Blog on June 08, 2009 in NMS Entertainment, New Media Strategies, Box Office Buzz Analysis, Pop Culture, Trailers, YouTube

Thank You for Being a Friend

Someone once asked me what my favorite thing in the world was, and I responded “a day in bed with reruns of Golden Girls!” So now you’re asking why this one of my favorite things? Well here it is: I am not ashamed to say it, my name is Ashley Aikens and I am completely taken with this show that is a piece of television history.

Published by Ashley Aikens at NMS Blog on May 26, 2009 in NMS Entertainment, Social Media, Facebook, YouTube

Through Mobile Interaction, Innovative Kogi BBQ Has Built More Than A Virtual Following

What happens when you cross Korean barbecue, Mexican food and tweeting? Aside from me in food heaven, you’d get the Kogi BBQ truck: a tasty marriage of Korean barbecue meat packaged in soft tortilla shells, served from a taco truck and dubbed by Newsweek as “America’s First Viral Eatery.”

Published by Fenella Basilio at NMS Blog on May 14, 2009 in NMS Entertainment, Engagement, Social Marketing, Twitter

The Internet Interpreters: What is RickRolling?

Ever been Rick Rolled? NMS begins a semi-regular feature in which an NMSer explains the history and logic behind various web sensations.

Published by Hillary Jackson at NMS Blog on May 01, 2009 in NMS Entertainment, Viral Video, Pop Culture, YouTube

Todd Phillips’ Film, Old School, Set The Course For Today’s Golden Era Of Guy Comedies

I know some are quick to crown Judd Apatow "the King of Comedy," and let me be the first to say I definitely think he’s in the royal family, but I would just like to see Todd Phillips given a bit more credit for paving the way for a comedy revolution. Without Old School, I don’t think we ever see Judd Apatow films as we know them.

Published by Hal Speisman at NMS Blog on April 10, 2009 in NMS Entertainment, Movie Marketing, Pop Culture

Turning Off the ‘Light’: The End of an Era is an Opportunity to Pioneer Change (Again)

Guiding Light has always been a leader in terms of setting the pace for change within the soap industry and due to its network cancellation, GL executives have been given a unique opportunity to do so once more. I’d love to see GL become a pioneer again and “light” the way to the next level of soap programming.

Published by Lacy Baugher at NMS Blog on April 08, 2009 in NMS Entertainment, Social Media, Pop Culture, Women

The 3-D Revolution: Future or Flop?

A few months ago we had the privilege of going to a press event hosted by DreamWorks Animation CEO Jeffrey Katzenberg on the future of 3-D. ... Were we made believers in Jeffrey Katzenberg’s vision that day? Sort of. Did we feel like we’d have to wait and see how Monsters vs, Aliens performed both at the box office and for critics? Yup. Would we be interested to see how other studios are tackling 3-D? You betcha. We sat down after the DreamWorks Animation tentpole release and had a little chat about the state of 3-D… . (This post was a collaborative effort between Entertainment practice members Meg Spooner and Sonja Olson.)

Published by Sonja Olson at NMS Blog on April 06, 2009 in NMS Entertainment, Pop Culture

Landmark Wolverine Leak Will Reveal New Lessons About Piracy, The Box Office And The Flow Of Buzz

This week’s X-Men Origins: Wolverine downloading “debacle” has to be one of the most compelling stories in movie piracy on the internet to date – fascinating on a number of levels. If you have missed the story to this point, Deadline Hollywood Daily is as good of place as any to start.

Published by Dan Williams at NMS Blog on April 02, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture

“Zero to Hero” – The American Idol Phenomenon and Anoop Desai

I must begin this blog by declaring that I in fact, work in the Entertainment industry and was an American Idol virgin before this season. Now, just like over 20 million other Americans out there, I am addicted to the show. I began watching the show hoping to get a quick glimpse of my friend’s cousin, Anoop Desai, a name I had no idea would be so widely popular and known around America in just a few short weeks.

Published by Shilpa Brahmbhatt at NMS Blog on March 25, 2009 in NMS Entertainment, Social Media, Pop Culture, Twitter, YouTube

The TMI of Twitter – Boundaries to Tweet By

I have a confession to make: I used to be a Twitter skeptic. I blame it on my ongoing campaign against TMI (too much information), which I first launched after the onslaught of AOL Instant Messenger away messages. So when I was first introduced to Twitter, I took it as a glorified away message, a new platform where my “buddies” could update me on their whereabouts and whether or not they were going to be eating a Hot Pocket for lunch…and I initially refused to join and support the newest TMI phenomenon.

Published by Hillary Jackson at NMS Blog on March 20, 2009 in NMS Entertainment, Social Media, Pop Culture, Twitter

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