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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

Why Social Media Is Pioneering The Future of Music

Each year, more and more social media services are emerging that help make discovering and listening to music more social. First it was peer-to-peer services like Napster, then it was streaming internet radio, and now it’s about social music. As our appetite for discovery grows, so will our thirst for innovation in social media and music.

Published by Travis Bernard at NMS Blog on August 27, 2010 in NMS Entertainment, Online Marketing, Pop Culture

Social Media Scores at World Cup

A mere 12 days ago, we took a look at social media’s potential impact on the World Cup – and it didn’t take very long to see its effects. A week or so into the tournament, it’s already apparent that the world wide web has gone soccer crazy, as the opening round of games has already been dubbed the biggest web event in history, surpassing that of Obama’s election win in 2008, and far exceeding any viewing/web usage during 2006 World Cup in Germany.

Published by Fenella Basilio at NMS Blog on June 22, 2010 in NMS Entertainment, New Media Strategies, Social Media, Engagement, Pop Culture, Sports

Videogames and Social Media at E3 2010

The largest annual videogame conference in the Western Hemisphere, E3 (Electronic Entertainment Expo) was held this past week at the Los Angeles Convention Center. While E3 has grown and morphed since the first one in 1995, it continues to be a hugely exciting event, where game publishers show their upcoming product both on the floor and behind closed doors. Our own Mark Netter has attended this event for years and reviews here how social media has effected E3.

Published by Mark Netter at NMS Blog on June 21, 2010 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter, Video Games

“Crowdsourcing” Re-Imagined For The NBA Playoffs

How the tweets Of Sports Guy And Celtics fan Bill Simmons may have opened new social media doors for sports fan organization.

Published by Hal Speisman at NMS Blog on May 19, 2010 in NMS Entertainment, New Media Strategies, Social Media, Twitter

Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

Published by Dan Williams and Mclean Donovan and Jayar Donlan and Maggie Pitts at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

Welcome, TwitCritics

Twitter can be powerful - that we know - but as a film fan, how does one make sense of it? TwitCritics is a new site that aims to help us do this by measuring the pulse surrounding new film releases and in doing that, also illustrates the viewing preferences and tendencies of the Twitterverse.

Published by Sonja Olson at NMS Blog on November 11, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture, Twitter

Blogs with Balls 2.0 at Blogworld New Media Expo

I’m excited to be embarking on a trip today to Blogs with Balls 2.0, a leading-edge conference on the intersection of sports and new media, as part of Blog World and New Media Expo in Las Vegas. This event gathers some of the top sports bloggers, sports media personalities and figures from across the nation to share and learn perspectives on the issues surrounding social media and sports.

Published by Patrick Wixted at NMS Blog on October 14, 2009 in NMS Entertainment, New Media Strategies, Social Media, Social Marketing

Twitter: Who Brings the Funny?

Making people laugh is hard enough, but making people laugh in 140 characters or less is extremely difficult. When I first joined Twitter, I decided early on that the comedic approach was not for me, and that I’d leave that to the professionals. So, what have the professionals been tweeting?

Published by Hillary Jackson at NMS Blog on October 09, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter

(206) Days of Social Marketing

Approximately 206 days ago, I saw the teaser trailer for (500) Days of Summer. As a long time fan of the film’s stars Joseph Gordon-Levitt and Zooey Deschanel, I was immediately intrigued, and after reading favorable reviews following the films Sundance premiere, I was a bit disappointed to learn that the initial limit release was still months away, July 17 to be exact. So how did (500) Days of Summer, a breakup dramedy, keep my attention for over six months?

Published by Emily Kaiser at NMS Blog on August 18, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

A Day in the Life…of a different DC Intern

Interns. We. Are. Everywhere. We’re slowly taking over DC. Actually, if we work hard enough and do our jobs right, we eventually will…just without that dreaded “Intern” title. Apparently we’re pretty easy to spot too. Don’t get me wrong, I am an Intern through and through, but I like to think I’m living a different sort of Intern life.

Published by at NMS Blog on August 06, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

Chuck Rocks San Diego COMIC-CON, Unveils Fan-Centric Social Media Hub

Every July, a convention takes place in San Diego that defines and celebrates what it means to be a fan. In its earliest stages, the event focused solely on comics and animation. But, as the years passed and its popularity grew, so did its scope. In the last five years, COMIC-CON has emerged as a mainstream platform for movie studios/television networks to launch new projects and to recognize the fans that have made their existing properties a success.

Published by Moira Curran at NMS Blog on July 30, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture

Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls.

Published by Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture

As The Hangover Tears Up The Box Office, Studios Should Rethink The Blockbuster Model

Over the past few weeks, I have been infatuated with surveying my friends’ and online peers’ reactions to The Hangover – always hoping to hear effusive praise. The film is already a financial winner – with over $150 million dollars at the box office in less than a month – but I want to see its bottom dollar soar. It is the rare movie that not only tickles me, but also perfectly represents my philosophy about the way the industry should trend, to the point that I feel personally invested in its success.

Published by Dan Williams at NMS Blog on June 24, 2009 in NMS Entertainment

New Media Strategies Attends Blogs with Balls

New Media Strategies Entertainment practice member Kyle Scriven attended Blogs With Balls last weekend, a social sports blogger and new media gathering featuring speakers and panelists specifically focused on sports fans, writers, sites, teams, athletes and companies; and their ability to maximize new media outlets for promotion and advancement. Here's his recap of his experience.

Published by Kyle Scriven at NMS Blog on June 16, 2009 in Blogger Engagement, NMS Entertainment, Social Media, Social Networks, Social Marketing

Trailer Time Capsule: Clueless

Starting in February of 2009, rumors began to swirl on the web that a sequel to Clueless was in the works, generated by a promising statement made by Alicia Silverstone. As a child of the 90’s, I couldn’t be more thrilled about this news, and in my excitement, I decided it was time for another viewing of the original Clueless trailer.

Published by Mclean Donovan at NMS Blog on June 08, 2009 in NMS Entertainment, New Media Strategies, Box Office Buzz Analysis, Pop Culture, Trailers, YouTube

Thank You for Being a Friend

Someone once asked me what my favorite thing in the world was, and I responded “a day in bed with reruns of Golden Girls!” So now you’re asking why this one of my favorite things? Well here it is: I am not ashamed to say it, my name is Ashley Aikens and I am completely taken with this show that is a piece of television history.

Published by Ashley Aikens at NMS Blog on May 26, 2009 in NMS Entertainment, Social Media, Facebook, YouTube

Through Mobile Interaction, Innovative Kogi BBQ Has Built More Than A Virtual Following

What happens when you cross Korean barbecue, Mexican food and tweeting? Aside from me in food heaven, you’d get the Kogi BBQ truck: a tasty marriage of Korean barbecue meat packaged in soft tortilla shells, served from a taco truck and dubbed by Newsweek as “America’s First Viral Eatery.”

Published by Fenella Basilio at NMS Blog on May 14, 2009 in NMS Entertainment, Engagement, Social Marketing, Twitter

The Internet Interpreters: What is RickRolling?

Ever been Rick Rolled? NMS begins a semi-regular feature in which an NMSer explains the history and logic behind various web sensations.

Published by Hillary Jackson at NMS Blog on May 01, 2009 in NMS Entertainment, Viral Video, Pop Culture, YouTube

Todd Phillips’ Film, Old School, Set The Course For Today’s Golden Era Of Guy Comedies

I know some are quick to crown Judd Apatow "the King of Comedy," and let me be the first to say I definitely think he’s in the royal family, but I would just like to see Todd Phillips given a bit more credit for paving the way for a comedy revolution. Without Old School, I don’t think we ever see Judd Apatow films as we know them.

Published by Hal Speisman at NMS Blog on April 10, 2009 in NMS Entertainment, Movie Marketing, Pop Culture

Turning Off the ‘Light’: The End of an Era is an Opportunity to Pioneer Change (Again)

Guiding Light has always been a leader in terms of setting the pace for change within the soap industry and due to its network cancellation, GL executives have been given a unique opportunity to do so once more. I’d love to see GL become a pioneer again and “light” the way to the next level of soap programming.

Published by at NMS Blog on April 08, 2009 in NMS Entertainment, Social Media, Pop Culture, Women

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