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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

Geo-Social Street Wars: Using Geosocial In Political Campaigns

Now that geosocial tools like Foursquare and Gowalla are gaining more traction and greater acceptance by businesses big and small, it’s time to start thinking about applications for geosocial tools in the 2010 and 2012 election cycles.

Published by Matt DeLuca at NMS Blog on August 12, 2010 in New Media Strategies, NMS Public Affairs, Geosocial

How I Brought Back The Strasburger: Three Consumer Interaction Tales On Twitter

When I walked up to the counter of BGR: The Burger Joint and asked if I could get a Stasburger the cashier answered with a resounding, “Absolutely not!” He explained that the burger was a promotional item and was no longer on the menu. I was crushed, and took my sadness to Twitter. Meanwhile at NMS, our resident Nats fan Laura was wondering if she could still try the Strasburger and I had to report to her the unfortunate news that our dreams of a cheeseburger topped hot dogs and 14 pickles would never come true. Or so we thought until BGR found our twitter conversation and came to the rescue.

Published by Patrick Pho at NMS Blog on July 14, 2010 in New Media Strategies, Social Media, Social Networks, Twitter, Viral Marketing, YouTube

New Media Strategies Hosts “Upgrade Your Social Media Presence” as part of DC Week - A Recap

Nearly 6,000 people participated in Washington, D.C.’s first Digital Capital Week - a 10-day festival showcasing technological innovation and social media best practices. During the conference, New Media Strategies employees led an intensive workshop called “Upgrade Your Social Media Presence With NMS,” sharing insight into how job seekers and professionals can be seen as thought-leaders online by enhancing their search result rankings, specifically on Google. Here's a re-cap.

Published by Meg Roberts at NMS Blog on June 27, 2010 in New Media Strategies, Reputation Management, Social Networks, Social Good

Social Media Scores at World Cup

A mere 12 days ago, we took a look at social media’s potential impact on the World Cup – and it didn’t take very long to see its effects. A week or so into the tournament, it’s already apparent that the world wide web has gone soccer crazy, as the opening round of games has already been dubbed the biggest web event in history, surpassing that of Obama’s election win in 2008, and far exceeding any viewing/web usage during 2006 World Cup in Germany.

Published by Fenella Basilio at NMS Blog on June 22, 2010 in NMS Entertainment, New Media Strategies, Social Media, Engagement, Pop Culture, Sports

Videogames and Social Media at E3 2010

The largest annual videogame conference in the Western Hemisphere, E3 (Electronic Entertainment Expo) was held this past week at the Los Angeles Convention Center. While E3 has grown and morphed since the first one in 1995, it continues to be a hugely exciting event, where game publishers show their upcoming product both on the floor and behind closed doors. Our own Mark Netter has attended this event for years and reviews here how social media has effected E3.

Published by Mark Netter at NMS Blog on June 21, 2010 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter, Video Games

Saving the Gulf of Mexico with Helium, String and a Digital Camera

On top of the online reporting system for damage from the BP spill that popped up earlier, here's more crowdsourcing from the Gulf of Mexico: a group called Grassroots Mapping is helping folks on the coast map the extent and at least some of the effects of the oil slick. The tools? A digital camera, a big kite or a helium balloon, and a really, really long piece of string.

Published by Colin Delany at NMS Blog on June 07, 2010 in Issue Advocacy, New Media Strategies, Online Intelligence, NMS Public Affairs, Social Media, Viral Video

Tearin’ on Down, Movin’ On Up!

2010 has already been a big year for NMS, and it’s only getting bigger…literally!

Published by Stephanie Copeland Weber at NMS Blog on May 26, 2010 in New Media Strategies

Upgrade YOUR Social Media Presence with NMS at Digital Capital Week, June 18!

New Media Strategies is proud to be a sponsor of Digital Capital Week, and we are also excited to be hosting a workshop as part of DC Week’s “Digital Garage” on Friday, June 18th, where some of our top talent will be facilitating a hands-on workshop helping attendees upgrade their social media presences. Here’s a sneak peek at what to expect:

Published by Nisha Chittal at NMS Blog on May 25, 2010 in New Media Strategies, Reputation Management, Social Media, Tech Tools, Trends

“Crowdsourcing” Re-Imagined For The NBA Playoffs

How the tweets Of Sports Guy And Celtics fan Bill Simmons may have opened new social media doors for sports fan organization.

Published by Hal Speisman at NMS Blog on May 19, 2010 in NMS Entertainment, New Media Strategies, Social Media, Twitter

I Don’t Know Where Social Media Will Be In Ten Years (But It Doesn’t Matter)

I recently wrote about my first networking event last week. At that event a gentleman asked me about what I did and told him about my work and my life as a blogger. He nodded attentively and then asked what’s going to happen after the big social media craze goes away. In my mind I couldn’t help but think, “SOCIAL MEDIA IS NOT A FAD!”

Published by Patrick Pho at NMS Blog on May 06, 2010 in New Media Strategies, Social Media

Architecture of a Successful Political Message — In A Digital Age?

For those at the Politics Online Conference this afternoon, there's one session you shouldn’t miss — Pete Snyder, my boss at New Media Strategies and a veteran of more than ten years in the social media space, will hold the closing keynote conversation with Republican advertising guru Mark McKinnon, moderated by GW prof Dennis Johnson.

Published by Colin Delany at NMS Blog on April 20, 2010 in Issue Advocacy, New Media Strategies, NMS Public Affairs, Candidates, Elections, Political Influence, Political Marketing, Political Reputation Management

An Analytic Look: The Impact of User-Generated Content

When you look at brands in the same category or in the same industry; you frequently see the same thing – the strongest correlation is between the number of videos or photos posted and the higher rates of engagement. In other words; regardless of the size of a brand’s page fan growth will be more aggressive when consumers feel free enough to share their own content.

Published by Jared Degnan at NMS Blog on April 06, 2010 in NMS Corporate, New Media Strategies, Social Media, Facebook

#Transparency #Trust

I was psyched to see @jrick (social media consultant Jonathan Rick) @message the NMSosphere earlier this week and praise our practice of publishing and making both transparent and public all of our employees tweets (both personal and professional) on our NMS Twitter Directory.

Originally inspired by the Zappos Twitter site, we are proud to be the first social media agency — in the spirit of transparency – to not only have "team tweets" aggregated under one roof and spotlighting our thoughts, client projects and industry links, but also have great sorting features based on name, username, followers and listed (we even have a special page for our pics, too).

Published by Pete Snyder at NMS Blog on March 26, 2010 in New Media Strategies, Word of Mouth Marketing, Blogger Outreach, Online Marketing, Social Marketing

If You’re HAPPO and You Know It

There’s something indelibly beautiful to me about the relationship-building nature of people in the communications industry. Rarely have I encountered a passionate member of our community that hasn’t been willing to lend a hand and help a colleague out. And while our industry itself is based on a foundation of fostering mutually beneficial relationships, there are few places other than Twitter where you can witness this interaction firsthand.

Published by at NMS Blog on March 25, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Social Networks, Pop Culture, Trends, Social Good

At SXSW, Last Year’s Next Big Thing Was This Year’s Actual Big Thing

For better or worse, the just-concluded SXSW Interactive festival in Austin, Texas carries the weight of massive geek expectations. The big reason has to do with Twitter: it was at SXSWi in 2007 that the now-ubiquitous messaging service first gained wide exposure. The buzz from Austin traveled far and wide throughout the blogosphere and, up in Washington, I was inspired to join Twitter three years ago yesterday. The rest is history. Each subsequent year, the question buzzing around the Austin Convention Center has been the same: "What's the new Twitter? What's the new big thing?"

Published by at NMS Blog on March 17, 2010 in New Media Strategies, Social Media, Engagement, Online Marketing, Social Marketing, Twitter

SXSW Panel: Why Gen Y Wants to Work With You, Not For You

This week I was lucky enough to participate in a panel at South by Southwest Interactive, the world's largest annual interactive media conference, discussing Generation Y (also known as millennials), our approaches to work, and our usage of technology and social media. Panelists included Ryan Paugh, Sydney Owen, Elysa Rice, and moderator Ben Smithee.

Published by Nisha Chittal at NMS Blog on March 16, 2010 in New Media Strategies, Social Media, Engagement, Social Networks, Pop Culture, Twitter

South by Southwest - Spring Break for Geeks

New Media Strategies' own Aminatou Sow, a University of Texas-Austin grad and soon-to-be six-time SXSW veteran, gives her take on the world famous convergence of original music, independent films, and emerging technologies.

Published by Aminatou Sow at NMS Blog on March 12, 2010 in New Media Strategies, Social Media, Pop Culture

Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

Published by Dan Williams and Mclean Donovan and Jayar Donlan and Maggie Pitts at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

Question of the day: Who is Sarah Killen?

Want instant fame on Twitter? Well Sarah Killen (@lovelybutton) didn’t set out with that goal but that’s what she’s getting now that Conan O’Brien has decided to follow her on Twitter. This makes her the first and only follower for the now out of work TV show host.

Published by Meghan Sager at NMS Blog on March 05, 2010 in New Media Strategies, Social Media, Twitter