Movie Marketing | Category Search | Blog

NMS Blog - What we're talking about.

Click here for all categories in our blogosphere

Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: March 2010

BLOG POSTS FROM THE NMSOPHERE

Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

Published by Dan Williams and Mclean Donovan and Jayar Donlan and Maggie Pitts at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

Welcome, TwitCritics

Twitter can be powerful - that we know - but as a film fan, how does one make sense of it? TwitCritics is a new site that aims to help us do this by measuring the pulse surrounding new film releases and in doing that, also illustrates the viewing preferences and tendencies of the Twitterverse.

Published by Sonja Olson at NMS Blog on November 11, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture, Twitter

(206) Days of Social Marketing

Approximately 206 days ago, I saw the teaser trailer for (500) Days of Summer. As a long time fan of the film’s stars Joseph Gordon-Levitt and Zooey Deschanel, I was immediately intrigued, and after reading favorable reviews following the films Sundance premiere, I was a bit disappointed to learn that the initial limit release was still months away, July 17 to be exact. So how did (500) Days of Summer, a breakup dramedy, keep my attention for over six months?

Published by Emily Kaiser at NMS Blog on August 18, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

A Day in the Life…of a different DC Intern

Interns. We. Are. Everywhere. We’re slowly taking over DC. Actually, if we work hard enough and do our jobs right, we eventually will…just without that dreaded “Intern” title. Apparently we’re pretty easy to spot too. Don’t get me wrong, I am an Intern through and through, but I like to think I’m living a different sort of Intern life.

Published by Intern Corner at NMS Blog on August 06, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls.

Published by Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture

Todd Phillips’ Film, Old School, Set The Course For Today’s Golden Era Of Guy Comedies

I know some are quick to crown Judd Apatow "the King of Comedy," and let me be the first to say I definitely think he’s in the royal family, but I would just like to see Todd Phillips given a bit more credit for paving the way for a comedy revolution. Without Old School, I don’t think we ever see Judd Apatow films as we know them.

Published by Hal Speisman at NMS Blog on April 10, 2009 in NMS Entertainment, Movie Marketing, Pop Culture

Landmark Wolverine Leak Will Reveal New Lessons About Piracy, The Box Office And The Flow Of Buzz

This week’s X-Men Origins: Wolverine downloading “debacle” has to be one of the most compelling stories in movie piracy on the internet to date – fascinating on a number of levels. If you have missed the story to this point, Deadline Hollywood Daily is as good of place as any to start.

Published by Dan Williams at NMS Blog on April 02, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture

When It Comes to Challenging Films, IMDb Message Boards Redeem Themselves

I finally got around to watching Darren Aronofsky's provocative 1998 movie, Pi, last week, and it was one of those films that left me highly intrigued, but with a bit of a post-viewing haze. While I appreciated the complexity, I certainly wasn’t finished digesting it when the credits rolled. This is the type of situation I believe should be tailor-made for the IMDb message boards.

Published by Dan Williams at NMS Blog on March 06, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture

Sinking Your Teeth Into Twilight Online Fan Communities

Before I begin this highly insightful and intelligent blog post on the deeper ramifications of social media and the power of an active online fan base, I need to disclose something: besides working on the film series here for NMS, I unabashedly and absolutely love all things Twilig ht.

Published by Maggie Pitts at NMS Blog on February 17, 2009 in NMS Entertainment, Online Intelligence, Social Media, Movie Marketing, Pop Culture

File Sharing and Awards Season Buzz – A Curious Case

We’re now in the throes of Oscar season, where much film discussion and criticism has further narrowed into an intense will they/won’t they focus on a handful of titles. Some will win and be the recipients of new critical and commercial attention. The rest will lose and become an experiment in how far the word “nominated” can get you in marketing. All the while, conversations by internet pirates will help form the opinion of a large segment of movie viewers.

Published by NMS Admin at NMS Blog on February 11, 2009 in NMS Entertainment, Social Media, Box Office Buzz Analysis, Movie Marketing, Pop Culture, Popular Opinion Analysis

The Trailer Time Capsule: Rounders

So, does this Rounders trailer foretell a movie with such cultural cache? Not hardly, but you can only blame the film’s backers so much for underestimating the potential grab a card game possessed.

Published by Dan Williams at NMS Blog on February 09, 2009 in NMS Entertainment, Box Office Buzz Analysis, Movie Marketing, Trends, Trailers

Super Bowl Advertisers Score Big On Twitter, Blogs; Lack More Long Term Engagement and Branding

For my blog, Bloggasm, I enjoy splicing up data analysis across social media platforms. It’s interesting to see how information trends and how publishers convey that information. In this report, my team and I tackle the Super Bowl and turn up some very interesting findings...

Published by at NMS Blog on February 02, 2009 in Digital PR, New Media Strategies, NMS Public Affairs, User Generated Content, Movie Marketing, Pop Culture, Trends, Trailers