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BLOG POSTS FROM THE NMSOPHERE
Nielsen’s Twitter Take Nearly Half Baked, Part 2
Nielsen posted an update to their controversial report and in the process raised more questions than they answered. The biggest problem is Nielsen's original claim that user retention is critical to long term growth. While retention does play a role in growth, it is not as important as Nielsen states. As can be seen in the chart below, a website with over 60% passer-by traffic can still reach 20 to 50 million US UMV's. If you would like to see the data set, please check it out here. All of the data points were taken from Quantcast.
Published by
Jayar Donlan at NMS Blog on May 01, 2009 in Digital PR, New Media Strategies, Metrics, Trends, Social Marketing, Twitter
Last-Click Analytics and Social Media Measurement, or How Search Drinks our Milkshake
Early in my career, I heard a very senior executive make the statement “All online marketing is, at its heart, direct marketing” (he was, and is, in direct marketing). [...] I know that exec was wrong, and I hope I don’t have to wait another 7 years to prove it.
Published by
Sam Huxley at NMS Blog on February 24, 2009 in New Media Strategies, Online Intelligence, Metrics, Online Advertising, Online Marketing, Trends
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
NMS hosts BlogHer President Joy Des Jardis in our Speaker Series.
