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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: June 2010

BLOG POSTS FROM THE NMSOPHERE

Saving the Gulf of Mexico with Helium, String and a Digital Camera

On top of the online reporting system for damage from the BP spill that popped up earlier, here's more crowdsourcing from the Gulf of Mexico: a group called Grassroots Mapping is helping folks on the coast map the extent and at least some of the effects of the oil slick. The tools? A digital camera, a big kite or a helium balloon, and a really, really long piece of string.

Published by Colin Delany at NMS Blog on June 07, 2010 in Issue Advocacy, New Media Strategies, Online Intelligence, NMS Public Affairs, Social Media, Viral Video

Architecture of a Successful Political Message — In A Digital Age?

For those at the Politics Online Conference this afternoon, there's one session you shouldn’t miss — Pete Snyder, my boss at New Media Strategies and a veteran of more than ten years in the social media space, will hold the closing keynote conversation with Republican advertising guru Mark McKinnon, moderated by GW prof Dennis Johnson.

Published by Colin Delany at NMS Blog on April 20, 2010 in Issue Advocacy, New Media Strategies, NMS Public Affairs, Candidates, Elections, Political Influence, Political Marketing, Political Reputation Management

Can Twitter Help Raise Awareness for Gaza?

Today marks the one-year anniversary of the 22-day Israeli military raid on Gaza. Gaza, one of the two Palestinian territories currently under Israeli occupation.

Published by Nisha Chittal at Politicoholic on December 27, 2009 in Issue Advocacy, New Media Strategies, NMS Public Affairs, Twitter

Politicians Herald Bloggers at Netroots Nation 2009

Just over a week ago (August 13 - 16), nearly 2,000 progressive bloggers, activists, and organizers gathered in Pittsburgh, Pennsylvania for 4 days. And I was there.

Published by Nisha Chittal at NMS Blog on August 25, 2009 in Blogger Engagement, NMS Corporate, Issue Advocacy, New Media Strategies, NMS Public Affairs, Political Influence

Social Media for Social Good: Ending the “R-word”

The “R-Word.” It’s one of those words that may seem like just another piece of slang thrown into everyday language when describing something stupid, dumb or irrational. However, it is not just another piece of slang. It is an insult to those with intellectual disabilities. This is why the Special Olympics asked individuals to participate in “Spread the Word to End the Word” on March 31st, 2009 – a campaign to raise the consciousness of society about the dehumanizing and hurtful effects of the R-Word and urge people to resolve to stop using it as an insult, casual or intended.

Published by at NMS Blog on April 03, 2009 in NMS Corporate, Digital PR, Issue Advocacy, New Media Strategies, Social Media, Facebook, Social Good, Twitter, YouTube

Special Olympics Uses Social Media to End the R-Word

NMS is working with Special Olympics to make Tuesday, March 31st a National Day of Awareness, where we ask ourselves and our peers to gain a greater understanding of the implications of our actions. We want Tuesday, March 31st to be a day where people take a moment to think about the weight and impact of our words.We want Tuesday, March 31st to be about respect and acceptance. On Tuesday, March 31st, we want to help end the use of the R-word – “retard” – forever. And we’re using social media to get there.

Published by Renan Borelli at NMS Blog on March 26, 2009 in NMS Corporate, Issue Advocacy, New Media Strategies, Social Media, Word of Mouth Marketing, Pop Culture, Social Good

Gay, Gay, Gay….

I had written a post about the use of the word “gay” in reference to an AdFreak review from David Griner about a controversial campaign from Ad Council called “Think Before You Speak.” It got a considerable amount of blood pumping from influencers and as a result, my traffic shot up about 1,000% and I received comment love from Griner himself.

Published by NMS Admin at Argonesque on October 08, 2008 in NMS Corporate, Issue Advocacy, Controversies