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ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

Facebook Places: Where Are People Checking In?

Frequent travelers – especially business travelers – are among the most active early users of Facebook Places. This became apparent when two colleagues checked in to the Chicago O'Hare International Airport yesterday. They were not alone; 1,790 others have checked in there as well in the five days since Facebook Places was released, making this one of the more popular Places to date.

Published by Jeff Taylor at NMS Blog on August 24, 2010 in Social Media, Facebook

This Week in Social Media: Facebook Places Edition

This week, Facebook launched its much awaited geosocial feature, Facebook Places, and many have been abuzz about the new feature and its implications for consumers and marketers. NMS has been excitedly watching the developments and playing around with the new feature on our phones and checking in all over DC, including at the NMS offices. This week, we've got a roundup of perspectives on the new Facebook Places and what it means for Facebook users, businesses, and marketers.

Published by Jeff Taylor and Nisha Chittal at NMS Blog on August 20, 2010 in Social Media, Facebook, Social Marketing

NMSosphere Blog Now Using the New Facebook “Like” Button!

This week, we’re excited to announce that NMS.com is now actively using some of the new Social Plugins launched by Facebook last month at the F8 Developers Conference. From now on, at the bottom of every NMS blog post (and soon, every page on the NMS website) you’ll see a little “Like” button from Facebook, allowing you to Like the post and share it back on your profile with your friends.

Published by Nisha Chittal at NMS Blog on May 26, 2010 in Social Media, Facebook

The Problem With Facebook Community Pages

Among the changes announced at F8 last week, the one most users are likely aware of already is the introduction of Community Pagesand the linking of user profiles to them. In my view, Facebook now faces a number of issues to resolve that could have been avoided if the rollout had been planned more carefully: at present, Community Pages are hurt by a lack of transparency, a plethora of redundancy and too little explanation of their quirks.

Published by at NMS Blog on April 28, 2010 in Brand Protection, Social Media, Facebook

An Analytic Look: The Impact of User-Generated Content

When you look at brands in the same category or in the same industry; you frequently see the same thing – the strongest correlation is between the number of videos or photos posted and the higher rates of engagement. In other words; regardless of the size of a brand’s page fan growth will be more aggressive when consumers feel free enough to share their own content.

Published by Jared Degnan at NMS Blog on April 06, 2010 in NMS Corporate, New Media Strategies, Social Media, Facebook

Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

Published by Dan Williams and Mclean Donovan and Jayar Donlan and Maggie Pitts at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

Checking In With Hyper-Local Marketing on Foursquare

Don’t look now but your favorite restaurant may be stalking you. Or at least that’s certainly the feeling I got when I checked into a local DC movie theater on foursquare and saw an unusual asset on the top-right corner of the screen.

Published by Jared Degnan at NMS Blog on February 22, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Facebook, Social Networks, Pop Culture, Social Marketing, Twitter

New Media Strategies Speaker Series - Nick O’Neill

Today we have live UStream video of our ongoing New Media Strategies Speaker Series. Our speaker at 3:30 p.m. ET is Nick O'Neill, Founder of AllFacebook.com.

Published by at NMS Blog on January 20, 2010 in New Media Strategies, Facebook, Pop Culture

Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls.

Published by Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture

The Future is Now: Social, Mobile, PayPal, UGC + Tagged Outing at Nats vs. Cubs

While we are certainly a biased sampling of hyper tech, tweet and device users, I do believe our experience of the game is one that is, in some ways, the future of how we as humans experience collective events like baseball games, concerts and rallies.

Published by at LeslieBradshaw.com on July 18, 2009 in New Media Strategies, NMS Public Affairs, Social Media, User Generated Content, Facebook, Tech Tools, Trends, Twitter, YouTube

Thank You for Being a Friend

Someone once asked me what my favorite thing in the world was, and I responded “a day in bed with reruns of Golden Girls!” So now you’re asking why this one of my favorite things? Well here it is: I am not ashamed to say it, my name is Ashley Aikens and I am completely taken with this show that is a piece of television history.

Published by Ashley Aikens at NMS Blog on May 26, 2009 in NMS Entertainment, Social Media, Facebook, YouTube

Social Media for Social Good: Ending the “R-word”

The “R-Word.” It’s one of those words that may seem like just another piece of slang thrown into everyday language when describing something stupid, dumb or irrational. However, it is not just another piece of slang. It is an insult to those with intellectual disabilities. This is why the Special Olympics asked individuals to participate in “Spread the Word to End the Word” on March 31st, 2009 – a campaign to raise the consciousness of society about the dehumanizing and hurtful effects of the R-Word and urge people to resolve to stop using it as an insult, casual or intended.

Published by at NMS Blog on April 03, 2009 in NMS Corporate, Digital PR, Issue Advocacy, New Media Strategies, Social Media, Facebook, Social Good, Twitter, YouTube

Sports Coverage and The Internet: The Shifting Landscape

It’s not difficult to see that a new day is upon us when it comes to the way sports are covered. The Internet is no longer only offering a minor dissenting opinion to mass media, but is now the primary place where major sports news stories are reported, and now more often, created.

Published by Kyle Scriven at NMS Blog on March 18, 2009 in NMS Entertainment, Social Media, Controversies, Crisis Management, Facebook, Pop Culture, Twitter

My Take - Project Oscars: Designer Challenge

On Oscar night, have you seen your favorite stars on the red carpet and been puzzled by their fashion choices? Well, now your vote can count toward Oscar winners…sort of. Here's my take on the Project Oscars: Designer Challenge and a look at it through a social media lense.

Published by Emily Kaiser at NMS Blog on February 24, 2009 in NMS Entertainment, Social Media, Facebook, Online Marketing, Pop Culture, Twitter