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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: August 2010

BLOG POSTS FROM THE NMSOPHERE

Groupon Surpasses 10 Million in North American Sales

Last Wednesday marked a major milestone for Groupon, the collective online buying powerhouse, as they celebrated their 10 millionth sale in North America. Groupon gained notoriety as a viral promo wunderkind due in part to its quirky editorial style and its sweet sales offerings in 100 cities across America, Europe and beyond. Launched in November 2008, Groupon prides itself on cluing its crowd into coupons for the best there is to do, see, eat, and buy, regardless of where they might be.

Published by Joe Gizzi at NMS Blog on August 30, 2010 in Word of Mouth Marketing, Engagement, Trends, Social Marketing

Social Media Scores at World Cup

A mere 12 days ago, we took a look at social media’s potential impact on the World Cup – and it didn’t take very long to see its effects. A week or so into the tournament, it’s already apparent that the world wide web has gone soccer crazy, as the opening round of games has already been dubbed the biggest web event in history, surpassing that of Obama’s election win in 2008, and far exceeding any viewing/web usage during 2006 World Cup in Germany.

Published by Fenella Basilio at NMS Blog on June 22, 2010 in NMS Entertainment, New Media Strategies, Social Media, Engagement, Pop Culture, Sports

At SXSW, Last Year’s Next Big Thing Was This Year’s Actual Big Thing

For better or worse, the just-concluded SXSW Interactive festival in Austin, Texas carries the weight of massive geek expectations. The big reason has to do with Twitter: it was at SXSWi in 2007 that the now-ubiquitous messaging service first gained wide exposure. The buzz from Austin traveled far and wide throughout the blogosphere and, up in Washington, I was inspired to join Twitter three years ago yesterday. The rest is history. Each subsequent year, the question buzzing around the Austin Convention Center has been the same: "What's the new Twitter? What's the new big thing?"

Published by at NMS Blog on March 17, 2010 in New Media Strategies, Social Media, Engagement, Online Marketing, Social Marketing, Twitter

SXSW Panel: Why Gen Y Wants to Work With You, Not For You

This week I was lucky enough to participate in a panel at South by Southwest Interactive, the world's largest annual interactive media conference, discussing Generation Y (also known as millennials), our approaches to work, and our usage of technology and social media. Panelists included Ryan Paugh, Sydney Owen, Elysa Rice, and moderator Ben Smithee.

Published by Nisha Chittal at NMS Blog on March 16, 2010 in New Media Strategies, Social Media, Engagement, Social Networks, Pop Culture, Twitter

Should companies let their employees blog? We think so.

Should companies let their employees blog? Employee blogging has been a hot topic in the blogosphere, most recently when market research firm Forrester announced its controversial decision to not allow their employees to blog outside of the Forrester site. So, we thought it would be a good time to hear from NMS Founder & CEO Pete Snyder about NMS’s thoughts on employee blogging.

Published by Nisha Chittal at NMS Blog on February 26, 2010 in New Media Strategies, Blogger Outreach, Engagement, Social Good, Social Marketing

From Anonymity to Translucency: Where We’ve Been to Where We’re Going

When we think about the digital web today, we often think about how we have (re)connected with our real friends on Facebook or learn more about our coworkers' experience through their LinkedIn profiles. For most people who were on the web in the 90s, or are coming online for the first time here in 2009, the sense of realness, of authenticity is more true than it has ever been.

Published by NMS Admin at LeslieBradshaw.com on September 25, 2009 in New Media Strategies, NMS Public Affairs, Reputation Management, Social Media, Engagement

Through Mobile Interaction, Innovative Kogi BBQ Has Built More Than A Virtual Following

What happens when you cross Korean barbecue, Mexican food and tweeting? Aside from me in food heaven, you’d get the Kogi BBQ truck: a tasty marriage of Korean barbecue meat packaged in soft tortilla shells, served from a taco truck and dubbed by Newsweek as “America’s First Viral Eatery.”

Published by Fenella Basilio at NMS Blog on May 14, 2009 in NMS Entertainment, Engagement, Social Marketing, Twitter

Network vs. Cable TV and the Developing Social Media Storyline

There’s definitely still “must-see” TV on the big networks...But I still believe the riskiest, most interesting television remains the providence of the cable channels. They often rival production values of more established network series. Furthermore, with the advent of streaming video, cable properties are more accessible to the general public than ever.

Published by at NMS Blog on April 16, 2009 in Engagement, Online Marketing, Social Networks, Pop Culture, Social Marketing

4 Questions Obama Needs to Answer Before We Can Have a Wiki White House

Yes, the Obama campaign (and now administration) used social media to energize and educate millions of people about political issues. But how will that continue once Mr. Obama takes his seat in the Oval Office? Will the ideas translate well to other branches and departments? The panel and audience raised several questions that need to be answered...

Published by Meg Roberts at PR Interactive on January 14, 2009 in NMS Public Affairs, Social Media, Engagement, Political Influence

Building Relationships: The Foundation for Good PR

Trust is the building block to relationships, and relationships should be the foundation of good public relations. A conversation I had with a fellow blogger forced me to evaluate my role as a public relations practitioner – a very rewarding experience that helped me grow even more passionate about what I do.

Published by Meg Roberts at PR Interactive on September 10, 2008 in Digital PR, Social Media, Engagement