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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

BLOG POSTS FROM THE NMSOPHERE

Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls.

Published by Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture

6 Tips for Using Social Media in the Agriculture Industry

With tangible products being produced such as grapes and cars, vintners and automakers have a great opportunity to use social media to share their story. [...] With that said, I have outlined six applications that I think are particularly useful for the agriculture industry. Where appropriate, I also include my personal experiences in hopes to make it that much more real.

Published by at LeslieBradshaw.com on May 20, 2009 in Digital PR, NMS Public Affairs, Social Media, Trends, Twitter, YouTube

Nielsen’s Twitter Take Nearly Half Baked, Part 2

Nielsen posted an update to their controversial report and in the process raised more questions than they answered. The biggest problem is Nielsen's original claim that user retention is critical to long term growth. While retention does play a role in growth, it is not as important as Nielsen states. As can be seen in the chart below, a website with over 60% passer-by traffic can still reach 20 to 50 million US UMV's. If you would like to see the data set, please check it out here. All of the data points were taken from Quantcast.

Published by Jayar Donlan at NMS Blog on May 01, 2009 in Digital PR, New Media Strategies, Metrics, Trends, Social Marketing, Twitter

Nielsen’s Twitter Take Nearly Half Baked

Nielsen posted an article on Tuesday titled "Twitter Quitters Post Roadblock to Long-Term Growth" claiming that Twitter had a 40% user retention rate. As seen above, I enjoy catchy headlines that rhyme, but Nielsen fails to mention one very important factor when evaluating Twitter traffic: It's only able to measure return visits to Twitter.com, but a large percentage of people using Twitter are using applications to tweet.

Published by Jayar Donlan at NMS Blog on April 30, 2009 in Digital PR, Trends, Twitter

ThinkB4YouSpeak Launches Social Media Campaign

Join me the NMS team as we help GLSEN to promote ThinkB4YouSpeak.com and let the online world know that it's not OK to say "That's so gay."

Published by Mike Vallebuona at NMS Blog on April 27, 2009 in NMS Corporate, Digital PR, New Media Strategies, Online Advertising, Online Marketing, Policy, Political Marketing, Social Networks, Twitter

How I Became DC’s Top Twitterer

Courtesy of the fine folks at FamousDC, I have recently been named the top Twitter user in Washington DC. You’ll forgive my head if it doesn’t fit through the door for the next couple weeks, but in a town full of people like this guy, coming out on top takes more than just a little effort.

Published by at NMS Blog on April 08, 2009 in Digital PR, New Media Strategies, NMS Public Affairs, Social Media, Twitter

Social Media for Social Good: Ending the “R-word”

The “R-Word.” It’s one of those words that may seem like just another piece of slang thrown into everyday language when describing something stupid, dumb or irrational. However, it is not just another piece of slang. It is an insult to those with intellectual disabilities. This is why the Special Olympics asked individuals to participate in “Spread the Word to End the Word” on March 31st, 2009 – a campaign to raise the consciousness of society about the dehumanizing and hurtful effects of the R-Word and urge people to resolve to stop using it as an insult, casual or intended.

Published by at NMS Blog on April 03, 2009 in NMS Corporate, Digital PR, Issue Advocacy, New Media Strategies, Social Media, Facebook, Social Good, Twitter, YouTube

What Growing up in a Large Family Taught Me about Communicating in the Digital PR World

Communicating effectively with others, building strong and lasting relationships, and working hard to earn the trust and respect of those I work with are all a part of my job in Digital PR. But, those skills weren’t learned in a lecture hall, read in a book, or completely crafted during training sessions -- they all started at the dinner table... a very large dinner table.

Published by Chrissy Fehskens at NMS Blog on March 13, 2009 in Digital PR, Blogger Outreach, Online Marketing, Social Marketing

Ten Reasons Why Twitter is Not Like Second Life

Greg Verdino, who has done, and is doing, a lot of great work, recently posted "Ten reasons why Twitter is like Second Life." While I agree that the hype is at similar levels, I think there are key reasons Twitter will succeed, and they more than outweigh Greg's concerns.

Published by Sam Huxley at NMS Blog on March 12, 2009 in Brand Protection, Digital PR, Online Marketing, Twitter

Super Bowl Advertisers Score Big On Twitter, Blogs; Lack More Long Term Engagement and Branding

For my blog, Bloggasm, I enjoy splicing up data analysis across social media platforms. It’s interesting to see how information trends and how publishers convey that information. In this report, my team and I tackle the Super Bowl and turn up some very interesting findings...

Published by at NMS Blog on February 02, 2009 in Digital PR, New Media Strategies, NMS Public Affairs, User Generated Content, Movie Marketing, Pop Culture, Trends, Trailers

Building Relationships: The Foundation for Good PR

Trust is the building block to relationships, and relationships should be the foundation of good public relations. A conversation I had with a fellow blogger forced me to evaluate my role as a public relations practitioner – a very rewarding experience that helped me grow even more passionate about what I do.

Published by Meg Roberts at PR Interactive on September 10, 2008 in Digital PR, Social Media, Engagement