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ARCHIVE: April 2010

BLOG POSTS FROM THE NMSOPHERE

The Problem With Facebook Community Pages

Among the changes announced at F8 last week, the one most users are likely aware of already is the introduction of Community Pagesand the linking of user profiles to them. In my view, Facebook now faces a number of issues to resolve that could have been avoided if the rollout had been planned more carefully: at present, Community Pages are hurt by a lack of transparency, a plethora of redundancy and too little explanation of their quirks.

Published by at NMS Blog on April 28, 2010 in Brand Protection, Social Media, Facebook

CPG’s Love/Hate Relationship With Social Media

In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands - otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it's no wonder some CPG marketers are apt to describe their relationship with their product's social media strategy as "complicated."

Published by Jared Degnan at NMS Blog on January 06, 2010 in Brand Protection, NMS Corporate, New Media Strategies, Social Media, Word of Mouth Marketing, Social Marketing

How to Avoid the Elephant Stampede (And Other Crisis Communications Tips)

You can’t wait until you see a herd of elephants charging at you before you decide how to react. By keeping your ear to the ground and listening carefully to the movements in your environment, you’ll be in control when the stampede hits and you won’t get run over.

Published by NMS Admin at Care2's Frog Loop on April 16, 2009 in Brand Protection, NMS Corporate, New Media Strategies, Reputation Management, Crisis Management

Ten Reasons Why Twitter is Not Like Second Life

Greg Verdino, who has done, and is doing, a lot of great work, recently posted "Ten reasons why Twitter is like Second Life." While I agree that the hype is at similar levels, I think there are key reasons Twitter will succeed, and they more than outweigh Greg's concerns.

Published by Sam Huxley at NMS Blog on March 12, 2009 in Brand Protection, Digital PR, Online Marketing, Twitter

The Papa Johns/Lebron James “Crybaby” Story

Regular readers of So Good know that this story helped put So Good on the map.

Published by at So Good Blog on January 08, 2009 in Brand Protection, NMS Public Affairs, Reputation Management, Word of Mouth Marketing, Controversies, Crisis Management, Pop Culture

3M’s Post It Note Car: How Not to Do Viral Marketing

In the summer of 2008, the 3M Corporation attempted a social media marketing campaign to promote use of its Post-It Notes product – the campaign gained attention for all the wrong reasons.

Published by NMS Admin at All About Content on September 03, 2008 in Brand Protection, Reputation Management, Word of Mouth Marketing, Online Monitoring