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BLOG POSTS FROM THE NMSOPHERE
Can Big Name Stars Still Bring Home the Box Office?
It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls.
Published by
Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture
Trailer Time Capsule: Clueless
Starting in February of 2009, rumors began to swirl on the web that a sequel to Clueless was in the works, generated by a promising statement made by Alicia Silverstone. As a child of the 90’s, I couldn’t be more thrilled about this news, and in my excitement, I decided it was time for another viewing of the original Clueless trailer.
Published by
Mclean Donovan at NMS Blog on June 08, 2009 in NMS Entertainment, New Media Strategies, Box Office Buzz Analysis, Pop Culture, Trailers, YouTube
File Sharing and Awards Season Buzz – A Curious Case
We’re now in the throes of Oscar season, where much film discussion and criticism has further narrowed into an intense will they/won’t they focus on a handful of titles. Some will win and be the recipients of new critical and commercial attention. The rest will lose and become an experiment in how far the word “nominated” can get you in marketing. All the while, conversations by internet pirates will help form the opinion of a large segment of movie viewers.
Published by
NMS Admin at NMS Blog on February 11, 2009 in NMS Entertainment, Social Media, Box Office Buzz Analysis, Movie Marketing, Pop Culture, Popular Opinion Analysis
The Trailer Time Capsule: Rounders
So, does this Rounders trailer foretell a movie with such cultural cache? Not hardly, but you can only blame the film’s backers so much for underestimating the potential grab a card game possessed.
Published by
Dan Williams at NMS Blog on February 09, 2009 in NMS Entertainment, Box Office Buzz Analysis, Movie Marketing, Trends, Trailers
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
NMS hosts BlogHer President Joy Des Jardis in our Speaker Series.
