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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: March 2010

BLOG POSTS FROM THE NMSOPHERE

#Transparency #Trust

I was psyched to see @jrick (social media consultant Jonathan Rick) @message the NMSosphere earlier this week and praise our practice of publishing and making both transparent and public all of our employees tweets (both personal and professional) on our NMS Twitter Directory.

Originally inspired by the Zappos Twitter site, we are proud to be the first social media agency — in the spirit of transparency – to not only have "team tweets" aggregated under one roof and spotlighting our thoughts, client projects and industry links, but also have great sorting features based on name, username, followers and listed (we even have a special page for our pics, too).

Published by Pete Snyder at NMS Blog on March 26, 2010 in New Media Strategies, Word of Mouth Marketing, Blogger Outreach, Online Marketing, Social Marketing

Should companies let their employees blog? We think so.

Should companies let their employees blog? Employee blogging has been a hot topic in the blogosphere, most recently when market research firm Forrester announced its controversial decision to not allow their employees to blog outside of the Forrester site. So, we thought it would be a good time to hear from NMS Founder & CEO Pete Snyder about NMS’s thoughts on employee blogging.

Published by Nisha Chittal at NMS Blog on February 26, 2010 in New Media Strategies, Blogger Outreach, Engagement, Social Good, Social Marketing

Blogging Your Way to the Bank

Instead of focusing on building up enough traffic to post ads that clutter the page, compromise the site’s aesthetic and bring in enough money to cover Friday night’s bar tab, bloggers should rather use their site as one big advertisement for themselves.

Published by at NMS Blog on April 16, 2009 in NMS Public Affairs, Blogger Outreach, Online Advertising, Online Marketing

What Growing up in a Large Family Taught Me about Communicating in the Digital PR World

Communicating effectively with others, building strong and lasting relationships, and working hard to earn the trust and respect of those I work with are all a part of my job in Digital PR. But, those skills weren’t learned in a lecture hall, read in a book, or completely crafted during training sessions -- they all started at the dinner table... a very large dinner table.

Published by at NMS Blog on March 13, 2009 in Digital PR, Blogger Outreach, Online Marketing, Social Marketing

Damage Control, A-Rod Style

There is one golden rule of communication during a public relations crisis – if you don’t control the message, others will control it for you. This is especially true in the insane world of sports journalism. So what could you have done, Mr. Rodriguez?

Published by at NMS Blog on February 13, 2009 in NMS Public Affairs, Blogger Outreach, Controversies, Crisis Management

Communicate More, Not Less

When faced with a crisis, especially in the political world, gut instinct can tell those in the firing line to hunker down and shut up. But if you genuinely think you've got an explanation or exonerating details to offer and you're getting hammered by the media (or are about to be), consider a large-scale drive to communicate.

Published by at NMS Blog on February 06, 2009 in NMS Public Affairs, Blogger Outreach, Candidates, Crisis Management, Elections, Political Reputation Management

Could Going to the Blogs Save the New York Times from Going to the Dogs?

With Bill Kritol leaving the Grey Lady, maybe the New York Times should be looking out into the blogosphere for its next columnist.

Published by at Blog P.I. on January 28, 2009 in NMS Public Affairs, Blogger Outreach

Did You Receive a Buy-Out with Six Month’s Salary? Think of It as Start-Up Capital

We should all be so lucky. Right before a media company begins its mass exodus of layoffs, journalists sometimes find themselves in the eye of the storm, reading HR emails announcing buyouts for those willing to voluntarily jump ship early.

Published by at NMS Blog on January 20, 2009 in NMS Public Affairs, Blogger Outreach, Economy, Trends