Why SerLatino.com? Because That’s Not Me on TV for Sure

There are number of marketing and advertising books that suggest that societies can be understood and analyzed by its advertising and its media. However, when it comes to the US Hispanic market, I particularly don’t agree with Madison Ave. In fact, I would like to encourage you to put this thought on hold for a second.

There are number of marketing and advertising books that suggest that societies can be understood and analyzed by its advertising and its media, but when it comes to the US Hispanic market though, I particularly don’t agree with Madison Ave. and I would like to encourage you to put this thought on hold for a second.

Their relationship is undeniable, but whether you believe that media reflects society or society reflects media, we must be very careful when applying these credos to the US Hispanic market. First of all, how can US Hispanic media reflect the correct image of such a diverse audience with only a handful of properties? And secondly, how can we mirror such clutter? We definitely cannot rely on the media to portray an accurate representation of who we are and how we feel.

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