With our work done on the films months ago, we were able to do what we do best last night -- participate in the online conversation (had a few dozen of us going strong on Twitter) and track online buzz. With a lot of our clients up for awards, we were even that much more interested. On that front, NMS projects racked up 6 wins last night, including those for Benjamin Button and Dark Knight. And, combined, we have worked on projects that have won over 40 Oscars and earned over 100 nominations since we opened our doors 10 years ago.
On the reporting front, we tracked Oscar buzz for the 24 hour period surrounding the night itself and have produced two reports: one covering Twitter posts (lead by @leslieann44) and one covering blog posts (lead by @simonowens of Bloggasm).
Our findings showed that Twitterers were most passionate about Slumdog Millionaire and Sean Penn -- the former mostly due to the number of nominations and wins, the latter, having a lot to do with the political nature of his acceptance speech. With regard to what bloggers were writing about, for seven of the 10 major categories, the winner of the Academy Award was also the most-cited nominee in the blogosphere. The three exceptions were Best Actor (Mickey Rourke received 17,828 mentions), Best Actress (Angelina Jolie received 21,831 mentions), and Best Foreign Language Film (Waltz with Bashir received 3,949 mentions).
TWITTER REPORT // Most Tweeted About: Top 9 Films and People on Oscar Night
Total tweets posted about the Oscars: 24,100
Most tweeted about films
- Slumdog Millionaire: 6,369
- Milk: 3,617
- Wall-e: 1,284
- Benjamin Button: 1,110
- The Wrestler: 1,070
- Dark Knight: 893 (add in Heath Ledger mentions and you get 3,503)
- The Reader: 814
- Frost/Nixon: 543
- Kung Fu Panda: 139
Most tweeted about individuals
- Sean Penn: 3,040
- Heath Ledger: 2,612
- Mickey Rourke: 2,040
- Penélope Cruz: 1,843
- Hugh Jackman: 1,827
- Kate Winslet: 1,250
- Angelina Jolie: 912
- Brad Pitt: 592
- Jennifer Aniston: 422
BLOG REPORT // Most Blogged About: Total Blog Mentions of Nominees and Winners in Each Category
Simon's report is posted in full over at Bloggasm. A quick hit by the numbers (Bolded denotes most tweeted about; ** denotes the winner in each category):
Best Picture
Slumdog Millionaire** — 28,909
The Curious Case of Benjamin Button — 20,939
Frost/Nixon — 8,341
Milk — 20,676
The Reader — 16,123
Best Director
Danny Boyle** — 8,158
David Fincher — 3,791
Stephen Daldry — 2,381
Ron Howard — 3,183
Gus Van Sant — 3,591
Best Actor
Sean Penn** — 9,132
Mickey Rourke — 17,828
Richard Jenkins — 3,078
Frank Langella — 3,432
Brad Pitt — 16,741
Best Actress
Kate Winslet** — 16,106
Anne Hathaway — 11,428
Angelina Jolie — 21,831
Melissa Leo — 3,983
Meryl Streep — 7,287
Best Supporting Actor
Heath Ledger** — 17,336
Josh Brolin — 4,113
Robert Downey, Jr. — 6,242
Philip Seymour Hoffman — 3,290
Michael Shannon — 2,518
Best Supporting Actress
Penélope Cruz** — 19,725
Amy Adams — 6,779
Viola Davis — 4,579
Taraji P. Henson — 4,615
Marisa Tomei — 6,306
Best Original Screenplay
Milk** — 20,676
WALL-E — 15,518
Happy-Go-Lucky — 4,049
Frozen River — 6,929
In Bruges — 3,498
Best Adapted Screenplay
Slumdog Millionaire** — 28,909
The Curious Case of Benjamin Button — 20,939
Doubt — 5,939
Frost/Nixon — 8,341
The Reader — 16,123
Best Animated Feature
WALL-E** — 15,518
Bolt — 4,867
Kung Fu Panda — 6,647
Best Foreign Language Film
Departures** — 2,905
Waltz with Bashir — 3,949
Revanche — 3,776
The Class — 2,666
The Baader Meinhof Complex — 1,176