New Media Strategies (NMS), the world's largest social media marketing agency, and Meredith 360, the marketing solutions client service group within the Meredith National Media Group, have been awarded the Social Media Initiative award by min Integrated Marketing. Proving that social media is more than skin deep, this award recognizes the success of skin care line, Eucerin's, national Skin First campaign which educates women about how proper skin care related to overall heath. The award is the industry's leading honor, celebrating the creative relationships between media companies, marketers and advertising agencies.
"We're all about building companies, cultures and industries via positive word of mouth," said Pete Snyder, founder and CEO of Virginia-based New Media Strategies. "Eucerin is a brand built on those types of conversations and buzz. New buzz coming from our peers in the marketing industry makes us even prouder of the brand and our work."
Throughout the Eucerin Skin First campaign, the EucerinUS Facebook page grew from 76 "likes" to more than 100,000 and the volume of online conversation about the brand skyrocketed. The program included: a custom Facebook tab including a Skin First pledge and linked to additional presences on Twitter and YouTube; execution of a digital word of mouth campaign with a network of beauty and health influencers/bloggers; and a series of "quick-tip" custom videos filmed at the More Reinvention Convention by Meredith Video Solutions.
"Social media is an integral part of the Eucerin brand – whose reputation has been built on recommendations from friends, family, and the professional community," said Magnus Jonsson, VP of marketing, Beiersdorf Inc. "Engaging consumers in this type of two-way dialogue and allowing them to connect with each other furthers our commitment to and relationship with our consumers," he added.
To follow the success of the Eucerin Skin First campaign and take part in the movement, users can connect with Eucerin on Facebook, Twitter and YouTube.