Hispanic Marketing: Not About the Numbers - About Understanding Cultures
Marketing to the Latino community has been one of the hottest topics among marketers and brands this year, especially after the 2010 Census reported that once all numbers are released, Hispanics will represent $1 trillion of the U.S. purchasing power. The Hispanic population has also been reported to be one of the most active in the social space, especially in mobile. All of this information has stirred up quite the frenzy with marketers and companies, and they are finally realizing that excluding one of the largest demographics in the U.S. may not be a wise decision, after all.