In the good ole days, when you wanted to know if a product worked or not, you called up your neighbors or friends. Nowadays, marketers sometimes forget the power of word-of-mouth messaging and honest reviews to favor flashy endorsements and edgy ads. However, as the Internet has grown, the product review has taken on many new formats: message board posts, blog posts and the video blog (“vlog”). The latter gained momentum and brand popularity as consumers flocked to videos of “Internet famous” vloggers wanting their opinion and watching them try the product.
Want instant fame on Twitter? Well Sarah Killen (@lovelybutton) didn’t set out with that goal but that’s what she’s getting now that Conan O’Brien has decided to follow her on Twitter. This makes her the first and only follower for the now out of work TV show host.
An open letter to Jake Pavelka, the newest Bachelor, about his final rose decision and the online activity surrounding it.
Since the beginning of September I've been asked on four separate occasions if I'm receiving more opt-in e-mail spam than usual.
Of course, like the rest of my peers, I am. In the past, we would have received all of these discounts via the postal service or clipped them from back of the newspaper. But now savings are staring us right in the face when we check our e-mail, so isn't it worth our time to start taking these companies up on their offers?
Just about a year ago I moved to the Washington D.C. area to work at a boutique PR firm. Obviously, a great network of communications professionals exists in the city and I decided to join Washington Women in Public Relations (WWPR) so I could meet more people. I was hell bent on finding my way in this industry and in this city, and I knew I had to branch out beyond my 9-6 job to do so.