The Secrets Behind Sample Sales
Every Sunday at 8 p.m. means it’s time for my latest favorite shopping event: Rue La La’s Sunday Night Styleathon. The weekly one-night-only sale features popular designer clothes, accessories, shoes, and more, all on one of the biggest sample sale websites on the Internet. At first I thought I might be alone, but a 2010 AOL study entitled “The mall behind the spreadsheet” found that 60 percent of women respond to email reminders and offers about fashion sales or deals.