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Severe weather and devastating storms in the southern United States in late April remind all of us of the power of social media and its benefits during times of crisis and natural disasters. Not surprisingly, social networking sites have recently been credited for 'saving lives' through updates via Facebook and Twitter about impending storms. Since the recent spike in extreme weather and natural calamities, beginning with the earthquakes in Chile, Haiti and New Zealand, social media has established itself as a go-to medium during times of natural disaster for news and photographs depicting destruction as well as information on relief aid.