Twitter can be powerful - that we know - but as a film fan, how does one make sense of it? TwitCritics is a new site that aims to help us do this by measuring the pulse surrounding new film releases and in doing that, also illustrates the viewing preferences and tendencies of the Twitterverse.
It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls.
A few months ago we had the privilege of going to a press event hosted by DreamWorks Animation CEO Jeffrey Katzenberg on the future of 3-D. ... Were we made believers in Jeffrey Katzenberg’s vision that day? Sort of. Did we feel like we’d have to wait and see how Monsters vs, Aliens performed both at the box office and for critics? Yup. Would we be interested to see how other studios are tackling 3-D? You betcha. We sat down after the DreamWorks Animation tentpole release and had a little chat about the state of 3-D… . (This post was a collaborative effort between Entertainment practice members Meg Spooner and Sonja Olson.)