Authored by Patrick Wixted

NMS Grows a Mustache for Movember to Help Change the Face of Men’s Health

Mustaches have long been associated with the pillars of awesomeness. Art (Dali), Science (Einstein), Academia (Nietzsche), Private Investigation (Magnum), to name a few. In the past few years, mustache’s have been garnering attention for awesomeness for something new, charitable causes. Movember, combining the slang term for mustache “Mo” and the month of November, is an annual, month-long initiative that raises funds and awareness for men’s health, specifically prostate cancer and other cancers that effect men. The movement began in Australia in 2003 and now has more than one million participants in over 15 countries. In the U.S. specifically, proceeds benefit the Prostate Cancer Foundation and Livestrong.

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An Experience of a Lifetime: Special Olympics World Games

Have you ever been so inspired that it's extremely difficult to articulate how you feel?

Well, I have that. Right now.

On behalf of New Media Strategies, I am assisting the social media efforts for Special Olympics International during the World Summer Games in Athens, Greece.  I’m specifically covering the Games from a blog NMS created called Change Thru Sport. It is an amazing experience; my heart has been touched so many times it could last a lifetime. The inspiration these athletes provide and what you witness in how it improves their lives is immeasurable.

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New Media Strategies, Ray-Ban, Two Door Cinema Club & Music Festivals

For our client Ray-Ban, NMS is currently teaming up with GlassNote Records and the award-winning buzz band Two Door Cinema Club to capture Never Hide moments at music festivals around the country this spring and summer. With the Never Hide Ray-Ban brand vision as the backdrop, the band and the NMS production team have been capturing footage from the Ray-Ban cam (sunglasses equipped with a camera) as well as footage from their performances, interviews and other Never Hide moments. The NMS team is then assisting Ray-Ban in distributing the content through various social media outlets including blogs and a Ray-Ban mobile application.

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Blogs with Balls 2.0 at Blogworld New Media Expo

I’m excited to be embarking on a trip today to Blogs with Balls 2.0, a leading-edge conference on the intersection of sports and new media, as part of Blog World and New Media Expo in Las Vegas. This event gathers some of the top sports bloggers, sports media personalities and figures from across the nation to share and learn perspectives on the issues surrounding social media and sports.

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The Day Michael Jackson – and Nearly the Internet – Died

Yesterday the world lost an icon in the passing of Michael Jackson. The whole world watched as news broke over various online resources, eventually proving that the King of Pop nearly took the Internet with him.

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Inauguration Weekend in DC - Concerts We Can Believe In

The most prevalent buzz words surrounding the Inauguration here in Washington, DC are Change, Crowds, Cold, and Concerts. As this historical event of epic proportions looms in the swearing in of President-elect Barack Obama, with it brings an amazing slate of concerts and shows.

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