Few professors are doing anything to integrate social media tools in the classroom. Facebook, Twitter and Flickr are not just ways for students to fill the hour break between Physics and British Literature; they are important tools that are essential in nearly every industry. Politicians and businesses—big and small—are using Twitter to keep their followers informed of their speaking engagement or latest promotional gifts. Writers link to publications and production teams hype up their films. So why is it that social media is everywhere except the classroom?
Authored by Guillermo Corporan
JetBlue was able to survive their recent PR crisis because they used social to become a brand people love. Now, as Facebook’s “Like” button becomes ubiqitous, marketers must look beyond just engagement tactics and find ways to truly endear their brands and causes to consumers.
Cross-published from Epolitics.com
Integrate or die: words seen on Epolitics.com before and for good reason, since standalone online campaigns rarely work as well as ones combined with concrete action in the physical world. For a good example of how the virtual can combine with the real to yield results, see Food and Water Watch's campaign last year to get federal approval for schools to buy hormone-free milk through the National School Lunch Program. As described by Sarah Alexander at a June 17th Digital Capital Week presentation, Food and Water Watch followed a strategy that wound online and offline action tightly together to get the best out of both, in part through leveraging the results of a van trip through the states and districts of crucial legislators. Note: the cow costumes didn't hurt.
Nearly 6,000 people participated in Washington, D.C.’s first Digital Capital Week - a 10-day festival showcasing technological innovation and social media best practices. During the conference, New Media Strategies employees led an intensive workshop called “Upgrade Your Social Media Presence With NMS,” sharing insight into how job seekers and professionals can be seen as thought-leaders online by enhancing their search result rankings, specifically on Google. Here's a re-cap.
On top of the online reporting system for damage from the BP spill that popped up earlier, here's more crowdsourcing from the Gulf of Mexico: a group called Grassroots Mapping is helping folks on the coast map the extent and at least some of the effects of the oil slick. The tools? A digital camera, a big kite or a helium balloon, and a really, really long piece of string.
New Media Strategies is proud to be a sponsor of Digital Capital Week, and we are also excited to be hosting a workshop as part of DC Week’s “Digital Garage” on Friday, June 18th, where some of our top talent will be facilitating a hands-on workshop helping attendees upgrade their social media presences. Here’s a sneak peek at what to expect:
Among the changes announced at F8 last week, the one most users are likely aware of already is the introduction of Community Pagesand the linking of user profiles to them. In my view, Facebook now faces a number of issues to resolve that could have been avoided if the rollout had been planned more carefully: at present, Community Pages are hurt by a lack of transparency, a plethora of redundancy and too little explanation of their quirks.
For those at the Politics Online Conference this afternoon, there's one session you shouldn’t miss — Pete Snyder, my boss at New Media Strategies and a veteran of more than ten years in the social media space, will hold the closing keynote conversation with Republican advertising guru Mark McKinnon, moderated by GW prof Dennis Johnson.
When you look at brands in the same category or in the same industry; you frequently see the same thing – the strongest correlation is between the number of videos or photos posted and the higher rates of engagement. In other words; regardless of the size of a brand’s page fan growth will be more aggressive when consumers feel free enough to share their own content.