A mere 12 days ago, we took a look at social media’s potential impact on the World Cup – and it didn’t take very long to see its effects. A week or so into the tournament, it’s already apparent that the world wide web has gone soccer crazy, as the opening round of games has already been dubbed the biggest web event in history, surpassing that of Obama’s election win in 2008, and far exceeding any viewing/web usage during 2006 World Cup in Germany.
Four years ago, when the World Cup was just kicking off in Germany, Facebook was just two years old. YouTube was still in its infancy. And Twitter? Well, the word barely existed back then. So this year’s World Cup will be a landmark not only in a soccer sense, but in a social media sense as well. Today, the number of ways to follow the world’s biggest sporting event and connect with fellow fans is unparalleled.
What happens when you cross Korean barbecue, Mexican food and tweeting? Aside from me in food heaven, you’d get the Kogi BBQ truck: a tasty marriage of Korean barbecue meat packaged in soft tortilla shells, served from a taco truck and dubbed by Newsweek as “America’s First Viral Eatery.”