When Jamiroquai released a music video for “Virtual Insanity” in 1996, it was one of the most innovative music videos anyone had ever seen. Budgets for music videos may not be what they once were, but artists continue to push the creative envelope with new shapes and forms.
Brands have invested in maintaining and growing Facebook pages for several years now. Pages enable two-way conversation between brands and consumers, and the effectiveness of this single outlet is evident in the fact that millions have connected, commented and interacted with their favorite companies and organizations via Facebook Pages. Pages will continue to be an important component of brands’ overall social media strategies into the foreseeable future, but they are now joined by a new, complementary contender on the platform – Facebook Timeline apps.
You may have used Shazam in a restaurant or a mall to identify a catchy tune that left you humming along or dancing in a dressing room. But after this weekend (and a $32 million push into the TV and movie industry), Shazam may become the go-to app for second screen digital rewards.
The answer is not yet, but the old adage “a picture is worth a thousand words” applies arguably now more than ever. With smart phone adoption allowing consumers to document their lives visually (according to Nielsen, 44% of US consumers own smartphones, extending to 64% of 25-34 year olds) and social platforms fostering the sharing of pictures and videos, communication is increasingly becoming more visual. As evidence of this growing trend, we’re getting more pickup and commentary in our influencer outreach efforts, and higher engagement rates on Facebook and Twitter when we include pictures or video.
The NMS team is proud to announce that several of our campaigns have been selected as finalists in PR Newswire’s Earnie Awards. Please vote for NMS’ Jeep campaign as “Best Use of Video in Social Media.”
There’s a new dance craze going around the @NMSosphere this week, and in true NMS style…we don’t even have to leave our computers to get into the groove. That’s because this dance is virtual and comes in the form of Dance Mom-Me, the recently launched application on MyLifetime.com that’s inspired by the network’s hit reality show, Dance Moms.
Although the National Football League continues to boast the unofficial title as America’s Pastime (sorry, MLB) and the league’s television ratings are off the charts, NFL execs still haven’t figured out how to get fans excited about the Pro Bowl. The league is on the right track as they strive to make their all-star game more accessible to fans.
I’m a man of many lists. Whether they are to prioritize my work day, go grocery shopping or plan for a trip, I like to make sure whatever is important is not forgotten. A list, however, doesn’t need to be limited to the practical. If you watch as much TV as I do, you know you see your favorite characters wining and dining in New York or living it up in Las Vegas and think to yourself “I’m definitely going there next time I’m in the city!” Inevitably though, once you make it to “the city” you end up wandering the streets without a clue of what that place was called, just that they had a really cool fountain at the entrance.