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The Facebook Place Page for Washington Dulles International Airport has 47,220 check-ins, and its foursquare venue has amassed 57,965 check-ins.  It is instinctive to check-in at the airport, as this action has become social proof of one’s jet-setting adventures. Retailers and brand-sponsored check-in venues do not generally experience an airport-like momentum of instinctive check-ins. Brands can begin by offering a healthy incentive to check-in, such as a discount, preferential treatment or insider access to information; however an extra push is needed to activate those customers who remember to check-in at the airport but are not instinctively thinking “I should check-in” when shopping at their favorite store.

The Guinness Book of World Records holds some of the finest and strangest achievements of mankind.  Whether it’s the fastest selling comic book of all time, or the person with the world’s stretchiest skin: there’s a record for everything.  On February 16, 2011, Oreo cookies set a Guinness World Record for the most Facebook “likes” in a 24-hour period with 114,619 “likes”.  Although the record was smashed only a few hours later by rapper Lil Wayne, both remain impressive feats.

Here at the NMS HQ, we're getting pretty excited for South by Southwest Interactive, the year’s biggest social media expo. We’ve packed our bags, planned our schedules, and RSVPed for parties. We're excited to have fun and learn a lot about the latest in the social media space.

What will we be watching? Here’s a list of some of the things we’re most excited about at this year’s SXSW...

Less than seven months ago, NMS expanded into new office space on the 14^th floor and we have already outgrown it, welcoming 39 new employees since then. The social media world is constantly evolving and NMS works hard to keep up with the fast pace. Not only have we substantially increased our personnel in the past year but we’ve also taken on huge projects with both old and new clients – all to maintain our dominance in the social media marketing industry. 

We just broke ground on a “refresh” of our previous office space on the 9^th floor, into which we will grow and expand this spring. The added space is not only necessary for our current staff, but will also provide additional room for future hires.