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Brands are consistently looking for new approaches to raise awareness in the social media realm. With hits and impressions as a priority for achieving these goals, blogger outreach has become a greater component to the overall marketing strategy of a brand. To achieve online coverage in the past, brands would look to traditional PR methods when releasing information, blasting cold and unwanted press releases to a large network hoping their information would stick. In the world of blogger outreach, this approach simply does not work.

**To share: right click and copy or save image and upload to email or social network from there.   …

Brands have invested in maintaining and growing Facebook pages for several years now.  Pages enable two-way conversation between brands and consumers, and the effectiveness of this single outlet is evident in the fact that millions have connected, commented and interacted with their favorite companies and organizations via Facebook Pages. Pages will continue to be an important component of brands’ overall social media strategies into the foreseeable future, but they are now joined by a new, complementary contender on the platform – Facebook Timeline apps.

The answer is not yet, but the old adage “a picture is worth a thousand words” applies arguably now more than ever.  With smart phone adoption allowing consumers to document their lives visually (according to Nielsen, 44% of US consumers own smartphones, extending to 64% of 25-34 year olds) and social platforms fostering the sharing of pictures and videos, communication is increasingly becoming more visual.  As evidence of this growing trend, we’re getting more pickup and commentary in our influencer outreach efforts, and higher engagement rates on Facebook and Twitter when we include pictures or video.