Reaching Out to Online Influencers: The Pitch
Brands are consistently looking for new approaches to raise awareness in the social media realm. With hits and impressions as a priority for achieving these goals, blogger outreach has become a greater component to the overall marketing strategy of a brand. To achieve online coverage in the past, brands would look to traditional PR methods when releasing information, blasting cold and unwanted press releases to a large network hoping their information would stick. In the world of blogger outreach, this approach simply does not work.