Archive

Crafting Social Campaigns for Latino Artists and Media Companies

In recent discussions about Latinos and social media, we’ve seen more Latino talent crossing over and Hispanic media companies creating bilingual content. More than ever before, mainstream companies are reaching out to this market along with Hispanic media and entertainment. Hispanic owned media companies recognize the value and importance of connecting with their people via social networks like Twitter, YouTube, Gowalla, Foursquare and Facebook as they are powerful platforms for their ROIs.

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Initial Public Overpricing: Should We Bank on the Social Media Bubble?

My Dad (Doug David/”The Doug”) wanted me to work in a field that he didn’t know anything about.  Now The Doug knows about stuff: he knows the news, knows the literature, knows the nature, knows the media, knows the finance... that kind of stuff. The Doug knew social media was being heralded as a game changer.  He knew about the argument of its role in revolutions;  knew it was controversial; and knew that a decent amount of people used it.  All good stuff, but he wanted to know if it had the juice to be sustainable.  When I took the job at NMS last year, he wanted to know: what kind of confidence did the market have in the social media industry?  

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New Media Strategies, Ray-Ban, Two Door Cinema Club & Music Festivals

For our client Ray-Ban, NMS is currently teaming up with GlassNote Records and the award-winning buzz band Two Door Cinema Club to capture Never Hide moments at music festivals around the country this spring and summer. With the Never Hide Ray-Ban brand vision as the backdrop, the band and the NMS production team have been capturing footage from the Ray-Ban cam (sunglasses equipped with a camera) as well as footage from their performances, interviews and other Never Hide moments. The NMS team is then assisting Ray-Ban in distributing the content through various social media outlets including blogs and a Ray-Ban mobile application.

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The Social Traveler

My job here at NMS involves frequent travel and it’s a lifestyle I’ve come to embrace. Reflecting back on a busy quarter of numerous trips across the country, I have seen that the same forces changing the way we communicate are also changing the way we get from place to place. With a mobile web always at our fingertips, the world is adopting social media to discover, consume, and process information in new ways.

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How the Wine World Poured Itself Into Social

Whether sharing a bottle with friends or paired with a 10 course dinner, wine is often the drink of choice for social gatherings. So it comes as no surprise that the most social of drinks would eventually embrace the world of social media.  Social networking sites, blogging and the rise of mobile apps are changing the way people buy their wine.

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Zynga Opens the Gates to GagaVille

Lady Gaga and Zynga have teamed up to merge her wildly successful brand with Zynga’s wildly successful FarmVille game to create Mother Monster’s very own GagaVille.  The game is a true reflection of Gaga’s unique style, including unicorns, crystals and disco ball sheep. Fans have the opportunity to experience Gaga’s world and get a first listen to unreleased songs from her new album, Born This Way, available on May 23.

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Cliquing Off Your Social Network with Group Messaging

Multiple new group messaging apps, including Beluga, Kik, Fast Society, and most notably, GroupMe, all focus on doing one thing well: letting users communicate in real-time. Group messaging brings the walkie-talkie into the social age, providing an instrument for communicating with small groups of people using data, text messaging or conference calling. With smartphones now outnumbering ‘dumb’ phones, the time for group messaging has arrived.

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Hispanic Marketing: Not About the Numbers - About Understanding Cultures

Marketing to the Latino community has been one of the hottest topics among marketers and brands this year, especially after the 2010 Census reported that once all numbers are released, Hispanics will represent $1 trillion of the U.S. purchasing power. The Hispanic population has also been reported to be one of the most active in the social space, especially in mobile. All of this information has stirred up quite the frenzy with marketers and companies, and they are finally realizing that excluding one of the largest demographics in the U.S. may not be a wise decision, after all.

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