Media veteran and former Ogilvy executive joins the firm to expand offerings
There is a popular .GIF on Tumblr to describe Tumblr users: a kid scrolling through his feed watching the posts whiz past his eyes [see below]. He’s clearly not reading anything, how could he? While it may be slightly hyperbolic, the idea behind it really captures what Tumblr is all about: high volume, text-light, visually focused content. The ability to seamlessly upload, browse through and reblog content allows the average user to shuffle through Tumblr at lightning speed, and with little fuss.
Brands are consistently looking for new approaches to raise awareness in the social media realm. With hits and impressions as a priority for achieving these goals, blogger outreach has become a greater component to the overall marketing strategy of a brand. To achieve online coverage in the past, brands would look to traditional PR methods when releasing information, blasting cold and unwanted press releases to a large network hoping their information would stick. In the world of blogger outreach, this approach simply does not work.
How many TV shows or movies have you “liked” on Facebook? How many times have you retweeted a friend or celebrity’s tweet? It’s so simple: just one click and the world knows you’re a fan. What if a click of your mouse could save a child’s life? Could social media sites like Facebook and Twitter really have found a way to help cure cancer? Well, Penn State students certainly think so.
When Jamiroquai released a music video for “Virtual Insanity” in 1996, it was one of the most innovative music videos anyone had ever seen. Budgets for music videos may not be what they once were, but artists continue to push the creative envelope with new shapes and forms.
Brands have invested in maintaining and growing Facebook pages for several years now. Pages enable two-way conversation between brands and consumers, and the effectiveness of this single outlet is evident in the fact that millions have connected, commented and interacted with their favorite companies and organizations via Facebook Pages. Pages will continue to be an important component of brands’ overall social media strategies into the foreseeable future, but they are now joined by a new, complementary contender on the platform – Facebook Timeline apps.