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The future of social media marketing is in digital storytelling; the ability to humanize a brand in ways with which people identify and are closely engaged, thus feeling invested in its future. The brand becomes an extension of the fan and they are its most compelling ambassador. Social media is more than water cooler chat and exceeds the benefits of traditional word of mouth marketing. While it provides immensely useful data about our habits in real-time, the new frontier of social media is chronicling lifestyle. When viewed not at the scale of minute by minute updates, social media provides a holistic picture of who we are and how we live. It begins to speak to customers as whole people.

Mustaches have long been associated with the pillars of awesomeness. Art (Dali), Science (Einstein), Academia (Nietzsche), Private Investigation (Magnum), to name a few. In the past few years, mustache’s have been garnering attention for awesomeness for something new, charitable causes. Movember, combining the slang term for mustache “Mo” and the month of November, is an annual, month-long initiative that raises funds and awareness for men’s health, specifically prostate cancer and other cancers that effect men. The movement began in Australia in 2003 and now has more than one million participants in over 15 countries. In the U.S. specifically, proceeds benefit the Prostate Cancer Foundation and Livestrong.

On Thursday, November 3, Pete Snyder, CEO and Founder of New Media Strategies, the world's first and largest social media marketing agency, rang the Opening Bell at the NYSE. The following day, NMS hosted a full day of conversation on achieving success in social media marketing at the New York Stock Exchange.

We Are...a bit speechless. The media has been exploding with the news of Jerry Sandusky and the Penn State administration. As a graduate of Penn State, not only do I see the story being reported on the news every time I pass a television, but all of my social media accounts have been downright chaotic. I can’t remember the last time my Twitter feed has updated this frequently. And then there’s the insanity that is my Facebook newsfeed. Yet, for the past few days, all of it surrounds just one figure: Joe Paterno, or as we like to call him, JoePa.