As much of the media and Twitter-verse remains focused on the horrific allegations coming out of Happy Valley, we in the @NMSosphere wanted to take a deeper dive into that discussion and see exactly how Penn State fans and Alums feel about the Sandusky scandal
Until recently, it’s been easy to dismiss Google+. Frequent discussions have occurred in the hallways at the @NMSosphere weighing the viability of Google’s upstart social network and whether it has the long-term capabilities for competing with the sacred social media cows that are Facebook and Twitter. “No,” people cried – there’s no time for another social network largely made up of tech-savvy millennials with dubious extensions for brands and products. “Yes,” others argued, noting that Plus’ easy-to-use interface would allow for better segmentation (with Circles) and could potentially be a haven for application development, free of the strict guidelines and rules of the Facebook platform.
Today, we're extremely excited to announce a partnership with iris Worldwide, one of the hottest international marketing firms in the world. Iris has over 800 employees with offices in London, Manchester, Paris, Amsterdam, Delhi, Shanghai, Singapore, Sydney, Melbourne, Mexico City, New York, Atlanta and Miami. We are thrilled about the capabilities and expertise that our new family members bring to New Media Strategies and the entire Meredith Xcelerated Marketing team.
In the good ole days, when you wanted to know if a product worked or not, you called up your neighbors or friends. Nowadays, marketers sometimes forget the power of word-of-mouth messaging and honest reviews to favor flashy endorsements and edgy ads. However, as the Internet has grown, the product review has taken on many new formats: message board posts, blog posts and the video blog (“vlog”). The latter gained momentum and brand popularity as consumers flocked to videos of “Internet famous” vloggers wanting their opinion and watching them try the product.
On September 23, I finally had the chance to step into New York City and experience Blogs With Balls, all thanks to the gracious hosts, Don Povia (HHR Media), Kyle Bunch (RGA) and Chris Lucas (HHR Media). Blogs With Balls is designed for digital sports figures to be able to update the industry on the changing landscape of social media and how content distribution tools are used to reach fans, listeners, readers and more.
Proving that social media is more than skin deep, this award recognizes the success of skin care line, Eucerin's, national Skin First campaign which educates women about how proper skin care related to overall heath. The award is the industry's leading honor, celebrating the creative relationships between media companies, marketers and advertising agencies.
Always the bridesmaid? If you're trapped between fittings, party planning and bridal bazaars, checking out these tips for using the power of social media to bring your bridezilla back down to wedded bliss.
All the music headlines today seem to be about Spotify landing in the United States, Google Music finally launching, and Grooveshark defeating UMG, but there’s one new and unique service that you may not have tried yet.