If you’re anything like me, then you have emailed yourself a recipe, torn out a particularly cute outfit or inspirational pattern from a magazine, or sent a funny meme to your friend at least once (okay dozens of times). Then, you lose it to cyberspace or the hideous stack of paper on your desk, under your bed, in your closet, etc. Not to worry. The web gods have come up with a solution for all collectors of good photos, good food, and, yes, good wedding ideas – Pinterest.
On Thursday, November 3, Pete Snyder, CEO and Founder of New Media Strategies, the world's first and largest social media marketing agency, rang the Opening Bell at the NYSE. The following day, NMS hosted a full day of conversation on achieving success in social media marketing at the New York Stock Exchange.
Google+ is in many ways Google's final opportunity to capture a substantial share of consumers’ social media activity, and Google is betting the farm on it. This company is in the midst of pulling apart their array of web products – including Blogger, Gmail and YouTube – and is slowly but steadily rebuilding each with Google+ functionality baked in. For brands, Google+ pages represent one piece of this larger puzzle, but they have limited functionality right now, and the audience is small and niche-focused. This scale makes Google+ certainly worth continued observation from the sidelines, but in deciding on whether to set up shop with a page right now, brand teams should answer the following questions.
We Are...a bit speechless. The media has been exploding with the news of Jerry Sandusky and the Penn State administration. As a graduate of Penn State, not only do I see the story being reported on the news every time I pass a television, but all of my social media accounts have been downright chaotic. I can’t remember the last time my Twitter feed has updated this frequently. And then there’s the insanity that is my Facebook newsfeed. Yet, for the past few days, all of it surrounds just one figure: Joe Paterno, or as we like to call him, JoePa.
As much of the media and Twitter-verse remains focused on the horrific allegations coming out of Happy Valley, we in the @NMSosphere wanted to take a deeper dive into that discussion and see exactly how Penn State fans and Alums feel about the Sandusky scandal
Until recently, it’s been easy to dismiss Google+. Frequent discussions have occurred in the hallways at the @NMSosphere weighing the viability of Google’s upstart social network and whether it has the long-term capabilities for competing with the sacred social media cows that are Facebook and Twitter. “No,” people cried – there’s no time for another social network largely made up of tech-savvy millennials with dubious extensions for brands and products. “Yes,” others argued, noting that Plus’ easy-to-use interface would allow for better segmentation (with Circles) and could potentially be a haven for application development, free of the strict guidelines and rules of the Facebook platform.
Today, we're extremely excited to announce a partnership with iris Worldwide, one of the hottest international marketing firms in the world. Iris has over 800 employees with offices in London, Manchester, Paris, Amsterdam, Delhi, Shanghai, Singapore, Sydney, Melbourne, Mexico City, New York, Atlanta and Miami. We are thrilled about the capabilities and expertise that our new family members bring to New Media Strategies and the entire Meredith Xcelerated Marketing team.
In the good ole days, when you wanted to know if a product worked or not, you called up your neighbors or friends. Nowadays, marketers sometimes forget the power of word-of-mouth messaging and honest reviews to favor flashy endorsements and edgy ads. However, as the Internet has grown, the product review has taken on many new formats: message board posts, blog posts and the video blog (“vlog”). The latter gained momentum and brand popularity as consumers flocked to videos of “Internet famous” vloggers wanting their opinion and watching them try the product.