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ARCHIVE: August 2010
BLOG POSTS FROM THE NMSOPHERE
This Week in Social Media: July 23, 2010
What we're reading in digital news this week: Facebook is growing like crazy, expanding, adding new features, and trying to optimize social search. In the meantime, Foursquare is exploring search engine partnerships that could change the way we view and use location-based checkin data.
Published by Nisha Chittal at NMS Blog on July 23, 2010 in Social Media
This Week in Social Media: July 16, 2010
Here's our roundup of what we're reading this week: Facebook Mobile growing rapidly, Twitter experiments with new revenue streams, Foursquare extending its reach and features, and an in-depth look at how Old Spice won the internet and captivated the social media community.
Published by Nisha Chittal at NMS Blog on July 16, 2010 in Social Media
How I Brought Back The Strasburger: Three Consumer Interaction Tales On Twitter
When I walked up to the counter of BGR: The Burger Joint and asked if I could get a Stasburger the cashier answered with a resounding, “Absolutely not!” He explained that the burger was a promotional item and was no longer on the menu. I was crushed, and took my sadness to Twitter. Meanwhile at NMS, our resident Nats fan Laura was wondering if she could still try the Strasburger and I had to report to her the unfortunate news that our dreams of a cheeseburger topped hot dogs and 14 pickles would never come true. Or so we thought until BGR found our twitter conversation and came to the rescue.
Published by Patrick Pho at NMS Blog on July 14, 2010 in New Media Strategies, Social Media, Social Networks, Twitter, Viral Marketing, YouTube
Got Advocacy? Lessons from an Integrated Campaign for Hormone-Free School Milk
Cross-published from Epolitics.com
Integrate or die: words seen on Epolitics.com before and for good reason, since standalone online campaigns rarely work as well as ones combined with concrete action in the physical world. For a good example of how the virtual can combine with the real to yield results, see Food and Water Watch's campaign last year to get federal approval for schools to buy hormone-free milk through the National School Lunch Program. As described by Sarah Alexander at a June 17th Digital Capital Week presentation, Food and Water Watch followed a strategy that wound online and offline action tightly together to get the best out of both, in part through leveraging the results of a van trip through the states and districts of crucial legislators. Note: the cow costumes didn't hurt.
Published by Colin Delany at NMS Blog on July 14, 2010 in
New Media Strategies Hosts “Upgrade Your Social Media Presence” as part of DC Week - A Recap
Nearly 6,000 people participated in Washington, D.C.’s first Digital Capital Week - a 10-day festival showcasing technological innovation and social media best practices. During the conference, New Media Strategies employees led an intensive workshop called “Upgrade Your Social Media Presence With NMS,” sharing insight into how job seekers and professionals can be seen as thought-leaders online by enhancing their search result rankings, specifically on Google. Here's a re-cap.
Published by Meg Roberts at NMS Blog on June 27, 2010 in New Media Strategies, Reputation Management, Social Networks, Social Good
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
NMS hosts BlogHer President Joy Des Jardis in our Speaker Series.
