When I consider the corporate role in social media, I often think of customer service. Sure, social media is a great tool for marketing and forging engagement between a brand and consumers. The beauty of social media, however, is how it allows companies to connect with and react to disgruntled consumers.A week ago, I read an article that analyzed the worst response times to consumer complaints via social media. Many brand pages were cited for their failure to, or delayed response to consumer dissatisfaction. Even worse, some brands were flagged for committing the cardinal sin in social media: deleting and disregarding customer dissatisfaction.
We’re constantly monitoring emerging social networks, trends in mobile media consumption, and the latest in the blogosphere. Keep up with our team’s thoughts on marketing and online reputation, as well as where we’re traveling and what excites us most in the digital space.
The awards keep rolling in for the NMS team! Our public affairs practice has taken home four 2012 Pollie Awards in support of America's Power. We're also honored to have been honored by the Internet Advertising Competition last week for our work on behalf of the NFL Players Association and Chrysler Automotive Group.
Our NMS strategists have been spotted all over the web this week. Check out our latest hits covering Facebook’s private messaging system, the President’s Pinterest account and social savvy travel marketing.
Media veteran and former Ogilvy executive joins the firm to expand offerings