Why Social Media Is Pioneering The Future of Music

Each year, more and more social media services are emerging that help make discovering and listening to music more social.  First it was peer-to-peer services like Napster, then it was streaming internet radio, and now it’s about social music.   As our appetite for discovery grows, so will our thirst for innovation in social media and music.  

Published by Travis Bernard at NMS Blog on August 27, 2010 in NMS Entertainment, Online Marketing, Pop Culture

Facebook Places: Where Are People Checking In?

Frequent travelers – especially business travelers – are among the most active early users of Facebook Places.  This became apparent when two colleagues checked in to the Chicago O'Hare International Airport yesterday.  They were not alone; 1,790 others have checked in there as well in the five days since Facebook Places was released, making this one of the more popular Places to date.

Published by Jeff Taylor at NMS Blog on August 24, 2010 in Social Media, Facebook

How I Used Social Media To Find a Job - And You Can, Too

In my most recent job hunt, everything had become different. There wasn’t a single time where I mailed or faxed my resume to a company. But there were multiple tweets, an online CV, LinkedIn, emails and more that added up to a strategy I had employed to find not just any job, but a job I loved. I did my research, found the companies and industries I liked, and developed a rhythm. I used social media to help land my current job -- and here's my advice for how other jobseekers can you use social media to their advantage.

Published by Hilary Riedemann at NMS Blog on August 19, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

Geo-Social Street Wars: Using Geosocial In Political Campaigns

Now that geosocial tools like Foursquare and Gowalla are gaining more traction and greater acceptance by businesses big and small, it’s time to start thinking about applications for geosocial tools in the 2010 and 2012 election cycles.

Published by Matt DeLuca at NMS Blog on August 12, 2010 in New Media Strategies, NMS Public Affairs, Geosocial

Pete Snyder & Moira Curran Interviewed on CNN

New Media Strategies CEO Pete Snyder and VP of Entertainment Moira Curran appeared on CNN with Don Lemon to discuss how NMS rewards loyal employees. Video of the clip is embedded below the jump. 

Published by New Media Strategies Admin at NMS Blog on August 04, 2010 in

This Week in Social Media: July 16, 2010

Here's our roundup of what we're reading this week: Facebook Mobile growing rapidly, Twitter experiments with new revenue streams, Foursquare extending its reach and features, and an in-depth look at how Old Spice won the internet and captivated the social media community. 

Published by Nisha Chittal at NMS Blog on July 16, 2010 in Social Media

Got Advocacy? Lessons from an Integrated Campaign for Hormone-Free School Milk

Cross-published from Epolitics.com

Integrate or die: words seen on Epolitics.com before and for good reason, since standalone online campaigns rarely work as well as ones combined with concrete action in the physical world. For a good example of how the virtual can combine with the real to yield results, see Food and Water Watch's campaign last year to get federal approval for schools to buy hormone-free milk through the National School Lunch Program. As described by Sarah Alexander at a June 17th Digital Capital Week presentation, Food and Water Watch followed a strategy that wound online and offline action tightly together to get the best out of both, in part through leveraging the results of a van trip through the states and districts of crucial legislators. Note: the cow costumes didn't hurt.

Published by Colin Delany at NMS Blog on July 14, 2010 in

Social Media Spotlight: World Wrestling Entertainment Understands Their Audience, Embraces YouTube

Love it or hate it, whether the wrestling is fake or real, the WWE has taken a steel chair to the status quo and demonstrated that it truly understands how their audience engages online -- by taking the lead in putting complete content on the world’s largest video-sharing site. The WWE knows that in social media, the best way to keep their fans hooked on their product is to give them as much of it as possible even if it means giving complete episodes away on YouTube. For free.

Published by Renan Borelli at NMS Blog on June 24, 2010 in Social Media, Sports, YouTube

Videogames and Social Media at E3 2010

The largest annual videogame conference in the Western Hemisphere, E3 (Electronic Entertainment Expo) was held this past week at the Los Angeles Convention Center.  While E3 has grown and morphed since the first one in 1995, it continues to be a hugely exciting event, where game publishers show their upcoming product both on the floor and behind closed doors. Our own Mark Netter has attended this event for years and reviews here how social media has effected E3.

Published by Mark Netter at NMS Blog on June 21, 2010 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter, Video Games

Social Media & The World Cup

Four years ago, when the World Cup was just kicking off in Germany, Facebook was just two years old. YouTube was still in its infancy. And Twitter? Well, the word barely existed back then. So this year’s World Cup will be a landmark not only in a soccer sense, but in a social media sense as well. Today, the number of ways to follow the world’s biggest sporting event and connect with fellow fans is unparalleled.

Published by Fenella Basilio at NMS Blog on June 10, 2010 in Social Media, Social Networks