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MXM Social Wins Multiple Industry Awards for Campaigns

Campaigns Showcase the Power of Social Media in the Public Affairs Sector

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Welcome to the Sphere

We’re constantly monitoring emerging social networks, trends in mobile media consumption, and the latest in the blogosphere. Keep up with our team’s thoughts on marketing and online reputation, as well as where we’re traveling and what excites us most in the digital space.

Far from Perfection: 2013 Social Bracket Scorecard

Despite what your mother may have told you, no one is perfect. Whether it was bad luck, a misguided strategy, too much knowledge or too little, you, alongside every other bracketeer this year, must face one cold hard fact: you got it wrong. Out of 8.15 million brackets submitted to ESPN.com and the undisclosed (likely multi-millions) of others hosted on CBSSports.com and in office pools around the nation, not one person had a perfect 2013 NCAA Men’s Basketball Tournament bracket.

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MXM Social Bracket: It’s a Mad, Mad March

For a few glorious weeks in March, the offices at MXM Social are infected with a serious case of college basketball fever. The staff is consumed by the 68 team men’s basketball tournament––yes, even the play-in games or “first round” as they like to be called––known to everyone as March Madness.* The Big Dance is filled with bracket-busting upsets, legendary coaching duels, buzzer-beaters, top-seeded blowouts, and so many other surprises that make this postseason a time-honored classic.

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YouTube Rolls Out “One Channel” Design to All Users

YouTube has completed beta testing of a new channel page now available to all users and brands. The new “One Channel” design puts featured content front and center and matches the aesthetic of Google+. YouTube has also announced several new features that aid in organizing and promoting videos on individual channels.

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Google+ Design Updates

On March 6, Google announced a series of updates to Google+. The changes are primarily visual, so the core functionality of Google+ remains largely the same. This POV covers these most recent changes and provides guidance on their implications for brands.

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