The answer is not yet, but the old adage “a picture is worth a thousand words” applies arguably now more than ever.  With smart phone adoption allowing consumers to document their lives visually (according to Nielsen, 44% of US consumers own smartphones, extending to 64% of 25-34 year olds) and social platforms fostering the sharing of pictures and videos, communication is increasingly becoming more visual.  As evidence of this growing trend, we’re getting more pickup and commentary in our influencer outreach efforts, and higher engagement rates on Facebook and Twitter when we include pictures or video.

There’s a new dance craze going around the @NMSosphere this week, and in true NMS style…we don’t even have to leave our computers to get into the groove.  That’s because this dance is virtual and comes in the form of Dance Mom-Me, the recently launched application on MyLifetime.com that’s inspired by the network’s hit reality show, Dance Moms.