Brands have invested in maintaining and growing Facebook pages for several years now. Pages enable two-way conversation between brands and consumers, and the effectiveness of this single outlet is evident in the fact that millions have connected, commented and interacted with their favorite companies and organizations via Facebook Pages. Pages will continue to be an important component of brands’ overall social media strategies into the foreseeable future, but they are now joined by a new, complementary contender on the platform – Facebook Timeline apps.
We’re constantly monitoring emerging social networks, trends in mobile media consumption, and the latest in the blogosphere. Keep up with our team’s thoughts on marketing and online reputation, as well as where we’re traveling and what excites us most in the digital space.
You may have used Shazam in a restaurant or a mall to identify a catchy tune that left you humming along or dancing in a dressing room. But after this weekend (and a $32 million push into the TV and movie industry), Shazam may become the go-to app for second screen digital rewards.
The answer is not yet, but the old adage “a picture is worth a thousand words” applies arguably now more than ever. With smart phone adoption allowing consumers to document their lives visually (according to Nielsen, 44% of US consumers own smartphones, extending to 64% of 25-34 year olds) and social platforms fostering the sharing of pictures and videos, communication is increasingly becoming more visual. As evidence of this growing trend, we’re getting more pickup and commentary in our influencer outreach efforts, and higher engagement rates on Facebook and Twitter when we include pictures or video.
The NMS team is proud to announce that several of our campaigns have been selected as finalists in PR Newswire’s Earnie Awards. Please vote for NMS’ Jeep campaign as “Best Use of Video in Social Media.”
There’s a new dance craze going around the @NMSosphere this week, and in true NMS style…we don’t even have to leave our computers to get into the groove. That’s because this dance is virtual and comes in the form of Dance Mom-Me, the recently launched application on MyLifetime.com that’s inspired by the network’s hit reality show, Dance Moms.