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Jared Degnan

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Project Manager, Corporate

Jared is a consummate brand geek with a passion for consumer insights and engagement strategies. At NMS, Jared’s focus is on helping corporate clients promote, protect and understand their online brand footprints.

Prior to joining NMS, Jared managed social media and interactive marketing initiatives for brands like PEDIGREE®, Cesar® Whiskas® and Temptations™ at MARS Petcare in Nashville, TN.  Jared’s background also includes spearheading strategic projects for The Ritz-Carlton Hotel Company, Kentucky Fried Chicken (KFC), the Independent Community Bankers of America and the National Restaurant Association.

Jared has an MBA from Vanderbilt University’s Owen Graduate School of Management and a BBA in Marketing & Hospitality Management from The George Washington University.

Recent Blog Posts from Jared Degnan

Why Endearment is the New Engagement

JetBlue was able to survive their recent PR crisis because they used social to become a brand people love. Now, as Facebook’s “Like” button becomes ubiqitous, marketers must look beyond just engagement tactics and find ways to truly endear their brands and causes to consumers. 

 

FaviconJared Degnan, Project Manager, Corporate on August 18, 2010 in NMS Corporate, Reputation Management, Social Media, Crisis Management

An Analytic Look: The Impact of User-Generated Content

When you look at brands in the same category or in the same industry; you frequently see the same thing – the strongest correlation is between the number of videos or photos posted and the higher rates of engagement.  In other words; regardless of the size of a brand’s page fan growth will be more aggressive when consumers feel free enough to share their own content.

FaviconJared Degnan, Project Manager, Corporate on April 06, 2010 in NMS Corporate, New Media Strategies, Social Media, Facebook

Checking In With Hyper-Local Marketing on Foursquare

Don’t look now but your favorite restaurant may be stalking you.  Or at least that’s certainly the feeling I got when I checked into a local DC movie theater on foursquare and saw an unusual asset on the top-right corner of the screen.

FaviconJared Degnan, Project Manager, Corporate on February 22, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Facebook, Social Networks, Pop Culture, Social Marketing, Twitter

CPG’s Love/Hate Relationship With Social Media

In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands - otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it's no wonder some CPG marketers are apt to describe their relationship with their product's social media strategy as "complicated."

FaviconJared Degnan, Project Manager, Corporate on January 06, 2010 in Brand Protection, NMS Corporate, New Media Strategies, Social Media, Word of Mouth Marketing, Social Marketing

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