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James Nichols

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Marketing Strategist, Strategy and Insights

James is a self-proclaimed technology junkie with more digital cameras and cell phones than he’d like to admit. In addition, James is a huge car nut with more than 8 years of professional automotive-related experience. 

At NMS, his focus is mostly technology and automotive clients, where James helps direct strategy, manages the analyst team and helps write and deliver client reports.

In 1999, James started one of the most visited BMW-focused message board communities with over 150,000 unique visitors per month that he still owns today.  He previously owned an automotive tuning garage and sold new Porsche and Audi vehicles. 

A third generation Washingtonian, James graduated from University of Maryland – University College with a degree in Business Administration. 

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