Fenella joins New Media Strategies as an Online Analyst in the Entertainment practice. As a member of the Buena Vista team, she is responsible for monitoring coverage, analyzing trends and engaging in online messaging for the studio’s film releases.
No stranger to the promotions field, Fenella brings to NMS four years of marketing and public relations experience. She started out doing grassroots marketing in the urban community for the likes of Nike, Nickelodeon and HBO before moving into hospitality public relations, promoting luxury hotels and spas. Most recently, she helped handle publicity for visual effects and technology companies, such as Brickyard VFX and Autodesk Media & Entertainment.
Fenella spent the last nine years in Los Angeles and London before returning to her hometown of DC. She holds a BA in Communications from the University of London and a dual Masters from the London School of Economics & University of Southern California.
