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Pete Snyder

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Founder and CEO

Pete Snyder is the Founder and CEO of New Media Strategies, industry pioneer and market leader in Online Intelligence and Word of Mouth marketing, headquartered in Arlington, Virginia.

Drawing on his background as a nationally-known pollster and a media consultant, Snyder founded New Media Strategies in 1999, creating a new industry segment in market research, online marketing and communications. 

For three years in a row, New Media Strategies was named to the “Inc. 500 Fastest Growing Companies in America,” by Inc. Magazine. 

Proving that a company can focus on fast growth, profitability, and a winning corporate culture, both Washingtonian Magazine and Washington Business Journal twice named New Media Strategies as one of the area’s “Best Places to Work.”

Snyder was also honored by Fortune Small Business for his innovative management-style when they named him “2006 Best Boss,” and again by Washingtonian Magazine for his entrepreneurial success when they named him one of the “Top 100 Tech Titans.”


Over the past nine years, Snyder has guided New Media Strategies as CEO, building a blue-chip client base that features some of the world’s leading brands and corporations, including ABC, AOL Time Warner, Burger King Corporation, Coca Cola, CBS, Chanel, Disney, Dodge, Ford Motor Company, HBO, Jeep, Levi’s, McDonald’s, Northwest Airlines, Paramount Pictures, PepsiCo, RCA Records, Red Bull, Reebok, Revlon, Sci-Fi Channel, Sony, and USA Network, among many others.

National and international media have noticed.  Ad Age, Ad Week, the Atlanta Journal Constitution, Variety, Brandweek, the Hollywood Reporter, Businessweek, the Chicago Tribune, the Los Angeles Times, the Philadelphia Daily News, the New York Times, the South China Post, the Sydney Morning Herald, the Wall Street Journal, the Washington Post, the Washingtonian, and the Washington Business Journal have covered Snyder and New Media Strategies.

Snyder regularly appears as a commentator on the Fox News Channel and has served as a marketing and political expert on CNBC, “the News with Brian Williams,” “the CBS Evening News,” Fox News Channel’s “Your World with Neil Cavuto,” “Hannity and Colmes,” and “Fox and Friends.”

A graduate of the College of William and Mary, Snyder serves on the marketing board of the National Center for Missing and Exploited Children, the board of the U.S. Chamber of Commerce Foundation, and the Board of Trustees of Cushing Academy. 

Pete and his wife Burson reside in Alexandria, Virginia.

Recent Blog Posts from Pete Snyder