Our Management Team

Jack Macleod is Interim General Manager at New Media Strategies, where he is responsible for running the company and creating a consistent path to growth and innovation.

Previously, Jack was Vice President, Sales for five years, during which time he lead the company’s revenue expansion while helping clients leverage social media to achieve their business objectives. A veteran in the digital communications arena, Jack has spent over a decade focusing on building innovative early-stage companies into mid to large scale operations, in many cases leading up to acquisitions.

Jack has held sales leadership positions with Klipmart video solutions prior to their acquisition by DoubleClick, and Advertising.com, where as a record-breaking sales executive he managed teams and opened offices in San Francisco and Los Angeles, leading up to the company's $497-million acquisition by AOL/Time Warner.

Earlier in his career, Macleod worked in both the technology and public affairs practices at Ogilvy Public Relations Worldwide, focusing primarily on telecommunications issues. He earned his degree in English and Communications & Theatre at the University of Notre Dame, and lives in Great Falls, Virginia with his wife and three daughters.

As NMS’ Vice President of Public Affairs, Jessica Boulanger oversees a bipartisan team of analysts, strategists and prominent opinion leaders tasked with helping clients rapidly respond to a changing political environment and influence the online debate.

Prior to joining the NMS team, Boulanger worked for Prism Public Affairs where she provided strategic counsel for clients in the areas of public policy, issues management, crisis communications, and litigation and legislative support. Her relationships with print, radio and television journalists, as well as key online opinion leaders, provided clients with high-level media relations support.

Before Prism, she worked at the National Republican Congressional Committee where she served as communications director, overseeing a highly aggressive earned media operation that shaped press coverage in battleground House races nationwide.

Boulanger spent many years on Capitol Hill and held several senior positions including spokeswoman for Republican Whip Roy Blunt (Mo.). Over the last decade she was instrumental in developing media strategy for House Republicans during numerous leadership races, multiple election cycles, and key legislative initiatives including taxes, trade, healthcare, energy and defense.

Boulanger led communications efforts for Progress for America during Supreme Court confirmation battles for Chief Justice John Roberts and Associate Justice Samuel Alito and served as a regional press secretary for the Republican National Committee (RNC). Her work on Capitol Hill includes the leadership offices of former Majority Whip Tom DeLay (Texas) and former Republican Conference Chairman Deborah Pryce (Ohio). Boulanger began her communications career at a leading public relations firm in New York responsible for handling multiple high profile corporate communications assignments, including the Time Warner-AOL merger.

Moira Curran oversees New Media Strategies’ Entertainment Practice, which designs and executes strategic, results-driven social media campaigns for leading film, television, home entertainment, gaming, sports and music clients. 

In 2010, NMS’ film clients garnered 19 Oscar nominations and seven Oscar wins (including Best Adapted Screenplay for The Social Network), and produced four of the year’s top 10 grossing films, which collectively pulled in over $1.2 billion in domestic box office receipts. NMS also supports NBC, the #1 network online in traffic, visits per month, total time spent and time spent per visit, and the NFL Players Association, playing an integral role in development and implementation of the critically-acclaimed “Let Them Play” initiative.

During her six year tenure at NMS, Curran personally managed NMS’ relationship with top television networks, including NBC, CBS, USA and ABC Family. She is an enthusiastic social media consumer, eagerly following industry developments and integrating these trends into every project the department oversees.

Prior to joining NMS, Curran was a Senior Account Executive at LaForce + Stevens in New York.  She holds a bachelor's degree in communications from Loyola University in Maryland and an masters in music business from New York University.

Since joining New Media Strategies in 2000 as Co-Founder and Vice President of Business Development, Aaron Earls has helped NMS lead the way in social media marketing and measurement. In his role, Earls has guided top organizations and brands, helping them understand social media and how they can maximize these platforms to deliver their marketing messages to online consumers. 

Earls' early relationships with the Democratic National Committee, Disney and Sony, helped lay the foundation for NMS’ industry leading practices in Public Affairs, Entertainment and Corporate. Earls has also facilitated the launch of NMS’ word of mouth services and programs in several international markets. In addition, he helped develop NMS’ methodology for tracking and measuring word of mouth which are now norms used across the industry.

Over the years, Earls has been instrumental in generating long term client relationships in more than 40 industries for NMS. Under his guidance, NMS has forged relationships with many Fortune 500 corporations, including leaders in finance, beverage and quick-service restaurant industries as well as several leading film studios, television networks, and video game publishers. He has also helped develop relationships with some of the largest trade/industry associations and political organizations and has spoken about social media at a variety of industry events including Digital Hollywood. 

Prior to NMS, Earls served in the Office of the Secretary of Defense earning the prestigious Secretary of Defense “Award for Outstanding Achievement.”  He was involved in the Clinton-Gore 1996 re-election campaign and has extensive political experience. 

A graduate of Hamilton College, Earls participates on the board of his wife’s apparel company Augden, the Presidential Advisory Committee of his high school, Cushing Academy, and on the advisory board for Ruckus.com.

Aaron lives in New York City with his wife Franceska and son Augustin.

Heather Hock is an eight year veteran of New Media Strategies, who over that time has worked her way from an assistant role to the Vice President of Human Resources. Hock’s philosophy on the role of HR in an organization is unorthodox, as are her typical roles and responsibilities. While she oversees the HR group and the associated practices of performance management, training, culture, recruitment, etc., she also plays a vital role in leading NMS’ financial and business operations. Those responsibilities include departmental budgeting, monthly forecasting, staff allocation, and overall profitability measurement and management. As such, Heather is uniquely qualified to make the best decisions for NMS’ most important assets, our people, while also maintaining strategic business growth. She strongly believes that the typical practice of focusing on only one aspect, finances or employees, leaves out an important piece of the puzzle and will ultimately not yield the best outcome for either party. She advocates that employees are the lifeblood of NMS, and while finances are equally important, you can’t have one without the other.

Hock fully supports and encourages NMS’ entrepreneurial spirit and its natural extension to HR and employee growth. She feels strongly that there are many paths and opportunities for career advancement at NMS, even if that path is not immediately obvious to employees. Since the beginning of her career with NMS, Hock has been instrumental in expanding employee opportunities from five different career tracks to currently more than 20 unique roles. For those employees who embody the work ethic and passion that NMS fosters, Hock believes they can find a long and fulfilling career with NMS. In other words, “the sky is the limit.”

Prior to joining NMS in 2003, Hock worked in the public affairs arena focusing on policy research and government affairs management. She has a bachelor's degree in political science from James Madison University, and is a member of the Society for Human Resource Management (SHRM).

Since his dream of being a professional athlete was crushed because he was just not good enough, Greg tried his hand at the competitive sport of creating ideas for some of the world’s biggest brands. His travels have taken him from the West Coast to the East Coast with a beginning in the mailroom at Chiat/Day Los Angeles too long ago to announce publicly.

You can find his work on YouTube, Facebook, in quite a few awards shows and on his mother’s fridge, which is a tough post and where space is limited.

As group head of Strategy & Insights at NMS, he leads the creative strategic thinking and creative and content development for such clients as the NFL Players Association, the BCS, and a host of other really great clients.

As Vice President, Laura Neville oversees New Media Strategies’ Corporate Practice, ensuring that highly complex and integrated social media programs are expertly executed on behalf of the company’s Fortune 500 clients. In addition to the daily management of the practice, Neville also provides senior leadership and strategy on several of NMS’ marquee corporate clients within the food and beverage, consumer packaged goods and home improvement industries.

Neville has been an instrumental member of the NMS executive management team since 2001 – working closely with the leaders of the company’s various divisions to develop and execute strategic initiatives for the future growth of New Media Strategies. In her early days with the company, she was responsible for building out and leading one of NMS’ largest teams, the Client Services division – first as an Online Brand Manager managing NMS’ entertainment clients, then as Managing Director. Her extensive client and people management experience have contributed greatly to her leadership of NMS’ Entertainment, Corporate, Public Affairs and Digital PR teams. Under her guidance and direction as Managing Director of Client Services, her team executed over 600 campaigns in more than 50 industries during a five year period.

James Nichols is a social media veteran with 12 years experience including three years with New Media Strategies. Prior to becoming the Vice President of Strategy, he worked on 40+ client engagements over two years as a project manager and strategist within the corporate practice. Nichols previously worked with JESS3, a creative interactive agency, where as Vice President of Product & Strategy he partnered with Nike and several other Fortune 500 clients.

Nichols has a robust understanding of consumer behavior with a particular focus on transportation. His passion for cars and social media began in 1999 when he created what eventually became the largest and most popular BMW website of its time.

As Vice President of Finance, Tom Snedeker oversees the financial management, budget and forecasting for New Media Strategies. Snedeker works directly with the CEO and fellow management team members in developing the company’s operational strategy. He also manages all contract negotiations with both clients and vendors, and spearheads the audit process at NMS.

Previously, as NMS’ Chief of Staff, Snedeker’s responsibilities also included HR management, facilities administration and oversight, and PR liaison. Prior to joining the NMS team, Snedeker served in several high-level positions with marketing and telecommunication firms in the Washington, DC area. 

Tom graduated cum laude from Washington and Lee University with a bachelor's degree in science in business administration with special attainments in commerce.

Drawing on his background as a nationally-known pollster and a media consultant, Snyder founded New Media Strategies in 1999, creating what CBS News called “the world’s first social media marketing agency.” For 12 years, Snyder guided New Media Strategies as CEO, building a blue-chip client base that features some of the world’s leading brands and corporations including ABC, Chrysler, Burger King Corporation, Coca Cola, CBS, Chanel, Disney, Dodge, Ford Motor Company, Jeep, HBO, McDonald’s, The NFL Players Association, Northwest Airlines, Paramount Pictures, PepsiCo, RCA Records, Red Bull, Reebok, Revlon, Sci-Fi Channel, Sony, and USA Network, among many others. 

He also built a winning corporate culture, and both Washingtonian Magazine and Washington Business Journal have taken notice, naming New Media Strategies as one of the area’s “Best Places to Work.” Snyder was honored by Fortune Small Business for his innovative management-style when they named him “Best Boss.” Additionally, Snyder has been named a Tech Titan by Washingtonian Magazine twice and was featured on “The Power List” in 2011 by the Capitol File. In 2011, Advertising Age named Meredith Integrated Marketing and New Media Strategies to its Agency A-List “10 To Watch.”

Snyder regularly appears as a commentator on the Fox News Channel and has served as a marketing and political expert on CNBC, “The News with Brian Williams,” “The CBS Evening News,” Fox News Channel’s “Your World with Neil Cavuto,” “Hannity,” and “Fox and Friends.”

A graduate of the College of William and Mary, Snyder serves on the Marketing Board of the National Center for Missing and Exploited Children, the Board of the U.S. Chamber of Commerce Foundation, the Board of Trustees of Cushing Academy and the College of William and Mary Board of Visitors.

Pete and his wife, Burson, reside in Alexandria, Virginia.

Stephanie Copeland Weber serves as the Vice President of Client Service Operations for New Media Strategies. Prior to this position, she led NMS’ Entertainment Practice and oversaw long-time NMS client, Syfy, including their critically acclaimed drama series, Battlestar Galactica. Under her leadership, NMS’ Entertainment Practice executed extremely successful campaigns for 32 box office winners and 14 different networks on more than 75 different programs.

Prior to joining New Media Strategies, Stephanie Copeland Weber was Director of New Media Marketing & Artist Development for Everfine Records, an independent record label based in New York. She also served as Signature Account Manager for the B2B software company, Commerce One, and as a Consultant for Arthur Andersen in their DC-based Strategy, Finance & Economics practice. 

Born and raised in New York City, Stephanie received her bachelor's degree in economics from the University of Virginia.