ABOUT - Public Affairs

No other firm in the country has this much bipartisan, online political talent under one roof.

NMS' Public Affairs Practice provides our clients with unprecedented levels of scale, access and insight. We put our people, connections and ideas to work in order to deliver tailored strategies, authentic relationships and refined tactics that immediately and effectively move the needle.

Working with associations, coalitions, candidates, corporations and public affairs organizations we have helped shift narratives, influence members on Capitol Hill, reach niche audiences in swing states, deliver feedback from target demographics and facilitate third-party validation to give our clients credible voices online.

Acting as online political consultants and issue advocates for our clients, while also maintaining notable positions as bloggers and social media community members, we are careful to align our Public Affairs personnel with projects and issues that allow them to activate their personal passions and political beliefs. The team you work with will be behind you 100%.

When it comes to online strategy, some may turn to a few new media consultants who talk a big game. Others depend on their tech-savvy Intern or college-aged relative. Our clients, however, have over a dozen top bloggers, news-makers and social media experts at their disposal. When the stakes are this high, why settle for anything less than the NMS Public Affairs Team?

Selected Case Studies

C-SPAN at the Debates
Intel
Tropicana

Intel

The Challenge: Define Intel as an industry leader committed to education and innovation

Execution

Conduct 13 month audit to understand how previous initiatives had been received online and inform a robust communications plan going forward
Promote a set of ‘Intel Inspires’ videos, while also soliciting content from passionate online media makers about what ‘Inspired’ them
Include online influencers at the Intel International Science and Engineering Fair (ISEF) in Atlanta, GA
Advise on best practices and user experience at flagship microsite www.InspiredByEducation.com

Results

NMS’ efforts reached over 1.2 million Unique Monthly Visitors on 65 sites
There were over 50 posts and 100 photos and videos generated about ISEF through engagement, including those written and/or produced by influentials such as Wired’s Geek Dad, Ecogeek, Peach Pundit, Shelbinator and Joanne Jacobs
99% of conversation about Intel and their dedication to education was favorable/neutral
A combination of the efforts at ISEF and the engaging microsite has helped further define Intel as a committed industry leader to education and innovation
Blogger network insights from NMS strategy helped contribute to the formation of the ‘Intel Insiders’ program

Learn More

Want to learn more about ISEF08? NMS worked with Intel to get some great on-the-ground coverage from bloggers—to read their reports, visit our Delicious page tagged “NMS_Intel_ISEF08”
Visit Intel Inspire’s www.InspiredByEducation.com

Related Blog Posts Categorized "Public Affairs"

How I Used Social Media To Find a Job - And You Can, Too

Hilary Riedemann, Project Manager, Public Affairs on August 19, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

In my most recent job hunt, everything had become different. There wasn’t a single time where I mailed or faxed my resume to a company. But there were multiple tweets, an online CV, LinkedIn, emails and more that added up to a strategy I had employed to find not just any job, but a job I loved. I did my research, found the companies and industries I liked, and developed a rhythm. I used social media to help land my current job -- and here's my advice for how other jobseekers can you use social media to their advantage.

favicon Published by Hilary Riedemann at NMS Blog on August 19, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

Geo-Social Street Wars: Using Geosocial In Political Campaigns

Matt DeLuca, Online Analyst, Public Affairs on August 12, 2010 in New Media Strategies, NMS Public Affairs, Geosocial

Now that geosocial tools like Foursquare and Gowalla are gaining more traction and greater acceptance by businesses big and small, it’s time to start thinking about applications for geosocial tools in the 2010 and 2012 election cycles.

favicon Published by Matt DeLuca at NMS Blog on August 12, 2010 in New Media Strategies, NMS Public Affairs, Geosocial

Why Isn’t Social Media Taught In Schools?

Guillermo Corporan, IT Manager on August 05, 2010 in NMS Public Affairs, Social Media

Few professors are doing anything to integrate social media tools in the classroom. Facebook, Twitter and Flickr are not just ways for students to fill the hour break between Physics and British Literature; they are important tools that are essential in nearly every industry. Politicians and businesses—big and small—are using Twitter to keep their followers informed of their speaking engagement or latest promotional gifts. Writers link to publications and production teams hype up their films. So why is it that social media is everywhere except the classroom?

favicon Published by Guillermo Corporan at NMS Blog on August 05, 2010 in NMS Public Affairs, Social Media

Saving the Gulf of Mexico with Helium, String and a Digital Camera

Colin Delany, Account Manager, Public Affairs on June 07, 2010 in Issue Advocacy, New Media Strategies, Online Intelligence, NMS Public Affairs, Social Media, Viral Video

On top of the online reporting system for damage from the BP spill that popped up earlier, here's more crowdsourcing from the Gulf of Mexico: a group called Grassroots Mapping is helping folks on the coast map the extent and at least some of the effects of the oil slick. The tools? A digital camera, a big kite or a helium balloon, and a really, really long piece of string.

favicon Published by Colin Delany at NMS Blog on June 07, 2010 in Issue Advocacy, New Media Strategies, Online Intelligence, NMS Public Affairs, Social Media, Viral Video

An Analysis of New Jersey @GovChristie on Twitter

Matt DeLuca, Online Analyst, Public Affairs on April 28, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

New Jersey Governor Chris Christie is taking his message to the Twitterverse and has been engaging critics of his budget cuts from his Twitter account, @GovChristie. That is a good strategy, but, doing some effective supporter outreach through Twitter could beneficial as well. Matt DeLuca rates @GovChristie's current efforts and offers up some tips for the Governor.

favicon Published by Matt DeLuca at NMS Blog on April 28, 2010 in NMS Public Affairs, Reputation Management, Social Media, Twitter

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