Los hispanos en Estados Unidos también utilizan y confían más en internet para encontrar información y consejos sobre qué productos y servicios deben adquirir; los medios digitales les han proporcionado un medio de comunicación y de expresión jamás antes visto. Sin embargo la pregunta sigue siendo la misma: ¿Cómo logramos “hacer clic” con esta audiencia?
US Hispanics also rely more on the Internet to find information and advice about products and services to buy; digital mediums have empowered them to communicate and express their identity, now more than ever. Yet the question remains: how to connect with this audience?
Comunicarse en español es naturalmente una de las primeras consideraciones, y NMS tiene la capacidad de monitorear, iniciar conversaciones y de establecer un diálogo con estos consumidores en cualquiera que sea su preferencia: en inglés, en español e incluso en spanglish.
Spanish is naturally one of the first considerations, and NMS has the capability to monitor, ignite conversations and engage this demographic in its preferred language: English, Spanish and even in Spanglish.
Comprender y analizar las discusiones bajo el lente de la cultura hispana le permite a NMS Latino validar y potenciar el impacto de los mensajes de nuestros clientes; inevitablemente creamos diálogos con el consumidor que son genuinos y que establecen una relación de una manera imposible de lograr con los medios tradicionales.
Comprehending the discussions under the lens of the Hispanic culture allows NMS Latino to validate and enhance the impact of our clients’ messaging; we inevitably create genuine brand dialogues that define the relationship with this consumer in ways that traditional messaging cannot.
Being aware of the cultural context of discussions serves as a catalyst and can enhance the impact of your messaging enormously; not knowing how to read it could be equally as devastating. Here are some general guidelines and differences between non Hispanics and Hispanics when it comes to social media...
Published by NMS Admin at NMS Blog on February 04, 2009 in NMS Latino, Social Media, Hispanics, Trends
Have you ever been at a party with Latinos before? Do you think they are loud? Well, get your ear plugs because in 2009 the Social Media party will be louder than ever.
Published by NMS Admin at NMS Blog on January 28, 2009 in NMS Latino, Social Media, Hispanics, Social Networks, Trends
There are number of marketing and advertising books that suggest that societies can be understood and analyzed by its advertising and its media. However, when it comes to the US Hispanic market, I particularly don’t agree with Madison Ave. In fact, I would like to encourage you to put this thought on hold for a second.
Published by NMS Admin at Serlatino on August 07, 2008 in NMS Latino